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CoStar Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Costar Group, Inc. is a provider of information services to the commercial real estate industry in the United States and United Kingdom. The Company delivers its content to its United States customers through an integrated suite of online service offerings that includes information about space available for lease, comparable sales information, tenant information, information about properties for sale, and information about industry professionals and their business relationships.

Main Telephone (301) 215-8300
Main Fax (301) 718-2444
Primary Address
1331 L Street NW
Washington, DC 20005
USA

CoStar Group, Inc. Contacts

Contacts (5/7)
Name Title State
Andrew F. Chief Executive Officer DC
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (301) 215-8300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1331 L Street NW
Washington, DC
20005
USA

Rebecca C. Chief Marketing Officer DC
Eric B. President, Lands DC
Scott W. Chief Financial Officer DC
Richard S. Vice President, Investor Relations DC

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Costar Group, Inc. ******
Apartment Finder ******
Apartments.com *
LoopNet.com *

Agency Relationships


Brand Agency Service From To
**********.*** *** Creative, Digital, Media Buying, Media Planning unknown present
****** *****, ***. *** ****** ****** interactive 2005 present
****** *****, ***. *** ****** digital, media buying & planning unknown present
*******.*** *** ******* Creative 2015 present

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WinmoEdge

On the Brink Update: Apartments.com launches new ads, part of $100M ad blitz (Score 66)


Subject: digital, B2B, online

Company: 

Opportunity: After airing its first Super Bowl ad (research here). Therefore, sellers with high engagement rates among adults ages 18-49, particularly sports and entertainment, should continue to go after revenue. 

Keep in mind that while aggressive ad investments will continue in 2016, about $20 million less will be spent on ads compared to 2015 because Apartments.com is no longer a new brand and unaided awareness rates are high now, CEO Andy Florence said earlier this year. But the good news is that the Super Bowl may not have represented as much of Apartments.com’s budget as we thought. Florence stated during the Q4 earnings call that the Super Bowl buy only “represented a small component” of CoStar’s 2016 ad budget (iSpot estimates the SB ad at $9.7 million).

Besides Apartments.com, look for revenue tied to Apartment Finder, as well. Finder’s display activity has plummeted since October 2015 but it should start going up again now that post-

Agencies – keep in mind that Becky Carr has only been CMO for about a year. Focus your pitch on higher ROI digital strategies that will continue to drive millennial and Gen X site traffic once the TV ad blitz inevitably ends. RPA has been Apartments.com’s creative and media AOR since 2014, putting it about a year away from average agency tenure (2.5-3 years).

Additional Insight

TV Breakdown: During the past year, $35.5 million has gone to national TV ads (see targeting right), up from $14.9 million over the same period a year ago, iSpot.tv reports.

Digital Breakdown: During the last 12 months, banners, high impact and video ads have appeared on about 2,-600 publishers (<1% mobile), 83% of which were placed programmatically versus site direct. News, entertainment, tech and lifestyle publishers have been targeted the most, according to Moat. Top sites include cnn.com, espn.com, yahoo.com, live.com, aol.com, imgur.com, wired.com and bhg.com. 

Winmo profile)
1331 L St. NW
Washington, DC 20005
(301) 215-8300

Becky Carr 
Chief Marketing Officer
(301) 215-8300
bcarr@costar.com