CoStar Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Costar Group, Inc. is a provider of information services to the commercial real estate industry in the United States and United Kingdom. The Company delivers its content to its United States customers through an integrated suite of online service offerings that includes information about space available for lease, comparable sales information, tenant information, information about properties for sale, and information about industry professionals and their business relationships.
|Main Telephone||(301) 215-8300|
|Main Fax||(301) 718-2444|
CoStar Group, Inc. ContactsContacts (5/7)
|Andrew F.||Chief Executive Officer||DC|
Sample of Associated Brands
|Rebecca C.||Chief Marketing Officer||DC|
|Eric B.||President, Lands||DC|
|Scott W.||Chief Financial Officer||DC|
|Richard S.||Vice President, Investor Relations||DC|
|Costar Group, Inc.||******|
|**********.***||***||Creative, Digital, Media Buying, Media Planning||unknown||present|
|****** *****, ***.||*** ****** ******||interactive||2005||present|
|****** *****, ***.||*** ******||digital, media buying & planning||unknown||present|
Who is the Chief Executive Officer of CoStar Group, Inc.?
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On the Brink Update: Apartments.com launches new ads, part of $100M ad blitz (Score 66)
Subject: digital, B2B, online
Opportunity: After airing its first Super Bowl ad (research here). Therefore, sellers with high engagement rates among adults ages 18-49, particularly sports and entertainment, should continue to go after revenue.
Keep in mind that while aggressive ad investments will continue in 2016, about $20 million less will be spent on ads compared to 2015 because Apartments.com is no longer a new brand and unaided awareness rates are high now, CEO Andy Florence said earlier this year. But the good news is that the Super Bowl may not have represented as much of Apartments.com’s budget as we thought. Florence stated during the Q4 earnings call that the Super Bowl buy only “represented a small component” of CoStar’s 2016 ad budget (iSpot estimates the SB ad at $9.7 million).
Agencies – keep in mind that Becky Carr has only been CMO for about a year. Focus your pitch on higher ROI digital strategies that will continue to drive millennial and Gen X site traffic once the TV ad blitz inevitably ends. RPA has been Apartments.com’s creative and media AOR since 2014, putting it about a year away from average agency tenure (2.5-3 years).
TV Breakdown: During the past year, $35.5 million has gone to national TV ads (see targeting right), up from $14.9 million over the same period a year ago, iSpot.tv reports.
Digital Breakdown: During the last 12 months, banners, high impact and video ads have appeared on about 2,-600 publishers (<1% mobile), 83% of which were placed programmatically versus site direct. News, entertainment, tech and lifestyle publishers have been targeted the most, according to Moat. Top sites include cnn.com, espn.com, yahoo.com, live.com, aol.com, imgur.com, wired.com and bhg.com.
1331 L St. NW
Washington, DC 20005
Chief Marketing Officer