CoStar Group, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Costar Group, Inc. is a provider of information services to the commercial real estate industry in the United States and United Kingdom. The Company delivers its content to its United States customers through an integrated suite of online service offerings that includes information about space available for lease, comparable sales information, tenant information, information about properties for sale, and information about industry professionals and their business relationships.
|Main Telephone||(301) 215-8300|
|Main Fax||(301) 718-2444|
CoStar Group, Inc. ContactsContacts (5/7)
|Andrew F.||Chief Executive Officer||DC|
Sample of Associated Brands
|Rebecca C.||Chief Marketing Officer||DC|
|Eric B.||President, Lands||DC|
|Scott W.||Chief Financial Officer||DC|
|Richard S.||Vice President, Investor Relations||DC|
|Costar Group, Inc.||*****|
Who is the Chief Executive Officer of CoStar Group, Inc.?
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On the Brink Update: Apartments.com launches first Super Bowl ad amid $100M campaign
Subject: digital, B2B, online
Company: CoStar Group.
Opportunity: Launching its first Super Bowl ad (above), the first ad ever in the Big Game for the apartment industry, according to the company. Created by AOR statement.
The Super Bowl buy will consume a ton of Apartments.com’s advertising budget, but substantial revenue should still be available for the rest of the year. CEO Andy Florence said during the Q3 earnings call that aggressive advertising investments will continue this year but will be about $20 million less than 2015 since Apartments is no longer introducing a new brand. In fact, before the $100 million national campaign launched last year, Apartments.com had 16% unaided awareness in February 2015, according to company research. It September, it reached the No. 1 position with 40% unaided awareness, beating Craigslist’s 38%, Florence added.
So, the ROI is definitely there. Sellers with high engagement rates among millennials and Gen X demos should be all over this, especially those repping sports and entertainment destinations. RPA also handles media planning and buying, according to The List.
TV Breakdown: Last year, $32 million supported national TV ads (see targeting right), up from $0 in 2014, according to iSpot.tv.
Digital Breakdown: Apartments.com ran 49 standard ads, 71 high impact ads and five video ads on about 2,600 publishers last year (<1% mobile), 65% of which was placed progrmmatically versus site direct. Desktop mostly targeted news sites like cnn.com, wired.com and gizmodo.com, followed by technology, entertainment and sports. However, video focused more on entertainment sites such as last.fm and youtube.com, Moat reports
New Decision Makers: Last year saw the arrival of chief marketing officer Becky Carr and chief digital officer Eric Brodnax (research here).
1331 L St. NW
Washington, DC 20005
Chief Marketing Officer
Chief Digital Officer