ColorTyme rent-to-own shops hires Marketing exec
Ben Gilbert was tapped as marketing coordinator at rent-to-own franchisors ColorTyme and RimTyme, according to RTO Online
Just prior to joining the Plano, Texas-based company, Gilbert served as marketing coordinator for Texas Digital, a turn-key provider of digital signage specializing in digital menu boards and order confirmation displays at quick-serve restaurants.
In this new capacity, Gilbert will be the daily contact for vendors and franchise owners and manage the production of ColorTyme marketing tools, promotions and programs.
“I’m looking forward to interacting with franchisees from across the country and creating an open dialogue about successful marketing tactics,” Gilbert said in a statement. “Joining ColorTyme and RimTyme allows me to play a major role in the success of each individual franchise…”
ColorTyme Inc. is America’s oldest franchisor of independently owned-and-operated rent-to-own stores. The company currently operates 192 ColorTyme stores in 34 states, and also operates custom-wheels-and-tires franchise brand RimTyme in 12 states.
ColorTyme is an indirect, wholly-owned subsidiary of the largest rent-to-own company in the world, Rent-A-Center.
WinmoEdge learned more from ColorTyme
’s Public Relations and Communications Specialist Christine Saggese.
She said that Gilbert’s primary goals will be to continue the marketing success that ColorTyme has been able to achieve, and will assist franchisees and vendors with any and all marketing projects.
“We’re excited to have Ben onboard,” Director of Marketing Amy Woods said in a statement. “He’s a very motivated individual with enthusiasm for our franchise companies and the rent-to-own industry. His marketing knowledge and professional experience make him a huge asset to our team.”
Though Saggese was unable to comment on any specific media usage for advertising, she did say that the public relations outreach consists of sending news to both print and online outlets for the rent-to-own and franchising industries.
“Some of the big ones are: ‘RTO Online;’ ‘RTO Today (APRO);’ ‘Franchise Times;’ ‘Franchise World;’ ‘Franchise Works;’ ‘Franchise Update and’ ‘Multi-Unit Franchisee Magazine,’” she said. “Online outlets include: ‘Pitch Engine,’ ‘PR Log’ and ‘PR Urgent.’”
Saggese said that the company also has a social media program in place for both the ColorTyme and RimTyme franchise brands.
“We have a corporate presence on Facebook, Twitter and LinkedIn,” she said. “Our franchisees have really embraced social media as a promotion tool and many have store pages on Facebook and Twitter and eagerly promote them in the stores.”
Additionally, ColorTyme franchises use their social media pages to provide incentives, promote specials and showcase new products.
“They have been very successful in getting customers to log on and become ‘friends’ and ‘fans’ of the brand,” Saggese said. “We also have a blog at www.justforasking.com
which posts videos, articles, press releases and other resources relevant to our brands and franchising in general.”
The List database was unable to identify which marketing and communications firms, if any, that ColorTyme currently works with.
According to The Nielsen Company, ColorTyme spent about $200,000 on spot radio ads in 2009.
5501 Headquarters Drive
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President & Chief Executive Officer