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Nicklaus Golf Equipment Company | Company Profile, Marketing Contacts, Media Spend, Brands




Nicklaus Golf Equipment Company is a leading manufacturer of golf equipment and products. Based in North Palm Beach, FL, Nicklaus Golf Equipment Company is comprised of three separate brands: Nicklaus Premium, Golden Bear Golf and Jack Nicklaus.

Main Telephone (561) 227-0300
Main Fax (561) 881-8214
Primary Address
11780 US Highway 1
Suite 500
North Palm Beach, FL 33408
USA

Nicklaus Golf Equipment Company Contacts

Contacts (5)
Name Title State
Jack N. Chairman FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (561) 227-0300
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 11780 US Highway 1
Suite 500
North Palm Beach, FL
33408
USA

Paul S. Executive Vice President, Business Development FL
Andy O. Senior Vice President, Marketing & Licensing FL
Scott T. Vice President, Communications & Marketing FL
Brittany Jo M. Marketing & Communications Manager FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Golden Bear *
Nicklaus Golf Equipment Company *
Nicklaus Premium *
Jack Nicklaus Signature *
Nicklaus *

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DailyVista

Nicklaus golf business hires CEO


The Story
Nicklaus Companies, the vast golf product and services company founded and owned by links legend Jack Nicklaus, hired a new chief executive officer to lead the organization, according to the Jacksonville (Fla.) Business Journal.
 
North Palm Beach, Fla.-based Nicklaus Cos., drew real estate expert Peter Rummell out of retirement to serve as CEO. Previously, Rummell led real estate conglomerate The St. Joe Company for 11 years. Rummell joined the Rockefeller Center Management Corporation as vice chairman in 1983 and left two years later to become president of Disney Development Company. He began his real estate career in 1971 with the Sea Pines Company, developers of Hilton Head Island, S.C., and Amelia Island, Fla. Then, in 1977, he joined the Arvida Corporation and became general manager of Sawgrass in Ponte Vedra Beach, Fla.,
 
Nicklaus is stepping aside as CEO and will remain chairman of the company.
 
“The addition of Peter fits perfectly with our strategy to build on the success we have enjoyed, and to realize our full potential so the business will continue to grow now and beyond my lifetime,” Nicklaus said in a statement.
 
The Nicklaus Cos. designs golf courses, develops real estate communities and provides marketing and licensing of golf products and services. Nicklaus Design is regarded as the world's leading design firm with 333 courses open for play in 32 countries and 38 states.
 
The Research
DailyVista spoke with Nicklaus' Senior Vice President of Marketing and Licensing Andy O’Brien about Rummell’s role and the company’s marketing structure.
 
“Paul will basically put into place a strategic plan for the future,” O’Brien said. “He’ll bring in line the golf course design, real estate and licensing businesses.”
 
O’Brien said the company has an in-house marketing department that serves many of its licensees with graphic design and other communications services.
 
“We don’t advertise the Nicklaus Company, but our partners hire agencies and market our products,” said O’Brien. The company is currently developing no fewer than 60 real estate projects at the moment, he said.
 
According The List database and confirmed by a source within the company, Nicklaus uses Riviera Beach, Fla.-based Venue Advertising for a variety of project work and special events.
 
The Direction
With the new CEO revising the organizations strategic direction, new marketing opportunities may soon arise. We suggest putting Nicklaus on the long-term prospect list with an eye on Rummell's strategic initiatives. While O’Brien downplays the use of agencies, there appears to opportunities for project work around the large company with so many projects in its pipeline.  
Nicklaus Companies
11780 U.S. Highway #1
Suite 500
North Palm Beach, FL. 33408
(516) 227-0300

Peter Rummell
Chief Executive Officer
(561) 227-0300
 
Andy O’Brien
Senior Vice President of Marketing and Licensing
(561) 227-0300
 
Jack Nicklaus
Chairman
(516) 227-0300