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RE/MAX International, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




RE/MAX International, Inc. is an international real estate corporation. The company, founded in 1973, oversees a global real estate system of franchisee owned and operated offices and independent real estate agents. RE/MAX International, Inc. is headquartered in Denver, CO.

Main Telephone (303) 770-5531
Main Fax (303) 796-3599
Primary Address
Post Office Box 3907
Englewood, CO 80155-3907
USA

RE/MAX International, Inc. Contacts

Contacts (5/9)
Name Title State
Mike R. Executive Vice President CO
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (303) 770-5531
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 3907
Englewood, CO
80155-3907
USA

Mike R. Senior Vice President, Business Alliances CO
Abby L. Vice President, Media Strategies CO
Shaun W. Vice President, Public Relations CO
Allison L. Director, Media CO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
RE/MAX International, Inc. ********
Remax.com *

Agency Relationships


Brand Agency Service From To
**/*** *************, ***. ***** media buying & planning unknown present
**/*** *************, ***. ***** media buying & planning - national broadcast unknown present
**/*** *************, ***. **** + **** creative, digital, social 2015 present
*****.*** ***** media buying & planning unknown present

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DailyVista

H1 Media Opps: Re/Max hires creative AOR to create new campaign


Subject: TV, print, outdoor, online, digital, social media, sponsorship

Company: Re/Max, Denver-based international real estate company

Opportunity: Hired Carat, Atlanta now. An edge should go to sellers with high engagement rates among millennial first-time homebuyers. 

Additional Insight

Incumbent: Publicis’s 

Media Spend: Re/Max spent $35.2 million on measured media last year, down 24% from $46.2 million in 2013. Broadcast has made up the most of the company’s annual ad budget since 2012, followed by newspapers, OOH and display.

TV Breakdown: Since January, $11.4 million has supported three national TV flights (see targeting right), down from $20.7 million for four flights in 2014 that ended in July. For comparison, $15.2 million was spent on national TV ads in 2013. Activity in 2013 was highest in March and then fell month-over-month until the end of the year. 

Digital Breakdown: Since January, 705 display ads have appeared on 995 publishers (10% mobile), 75% of which were placed site direct instead of programmatically. Desktop activity is mostly with local paper publishers, while mobile targets large papers, Moat reports. Re/Max’s seven video ads have run on nine publishers, with activity led by iltasanomat.fi, wsj.com, last.fm, thestar.com and bslocal.com.

Re/Max
5075 South Syracuse St.
Denver, CO 80237
(303) 770-5531

Adam Contos
Senior Vice President, Marketing
(303) 770-5531

Abby Lee
Vice President, Brand Marketing & Advertising
Direct Dial:(303) 796-3682

Angie Recktenwald
Marketing Media Manager
(303) 770-5531