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Stein Mart, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Stein Mart, based in Jacksonville, FL, is a US based department store chain. The company, with nationwide locations and operations, provide off-price apparel, accessories, gifts, linens, and shoes for men and women.

Main Telephone (904) 346-1500
Main Fax (904) 398-4341
Primary Address
1200 Riverplace Boulevard
Jacksonville, FL 32207-9046
USA

Stein Mart, Inc. Contacts

Contacts (5/10)
Name Title State
Hunt H. Chief Operating Officer & President FL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (904) 346-1500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1200 Riverplace Boulevard
Jacksonville, FL
32207-9046
USA

Gregory K. Executive Vice President & Chief Financial Officer FL
Sharon H. Chief Information Officer FL
D.Hunt H. President, Chief Operating Officer FL
Glori K. Senior Vice President, Marketing & Advertising FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Stein Mart, Inc. ********

Agency Relationships


Brand Agency Service From To
***** ****, ***. *** ***** media buying & planning unknown present

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DailyVista

Stein Mart increases ad spend, e-commerce ramps up, mobile opportunities ahead


Brand: Stein Mart, a Jacksonville, Fla.-based department store chain with 263 locations

Opportunity: The company expects to increase advertising spend by $1.5 million for the year, and expand activity for its e-commerce and upcoming mobile capabilities.

Keys to Know: Stein Mart increased overall expenses by $1.6 million in its first quarter to support run a higher rate of TV buys behind its April dress event, said CFO Gregory Kleffner during the company’s first quarter earnings call. The ad spend increase likely is for the holidays; therefore, engage Stein Mart across traditional and digital, given its plans to expand direct sales efforts.

Stein Mart recently appointed Sara Meza as its new director of e-commerce to help improve the company’s web presence and drive more traffic to the site. Mobile capabilities will be added to the e-commerce platform later in the year, Kleffner said.

The company previously launched an e-commerce site; however, it provided a limited product selection. The company revitalized the site last September with up to 70,000 products for sale.

Media Spend: Kantar Media reports that Stein Mart allocated $18.4 million towards measured media last year, down from  $19.7 million in 2012. However, cable TV spending continued to grow, rising from $3.9 million in 2011 to $5.2 million last year. 

Agency Relationships: Havas’ Crossmedia handles media buying and planning, according to The List.

Stein Mart, Inc.
1200 Riverplace Blvd.
Jacksonville, FL 32207
(904) 346-1500

Jay Stein
Chief Executive Officer
(904) 346-1500

Anthony Agresta
Director, Marketing
(904) 346-1500
aagresta@steinmart.com 

Glori Katz 
Senior Vice President, Marketing & Advertising
(904) 346-1500
gkatz@steinmart.com