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Stein Mart, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Stein Mart, based in Jacksonville, FL, is a US based department store chain. The company, with nationwide locations and operations, provide off-price apparel, accessories, gifts, linens, and shoes for men and women.

Main Telephone (904) 346-1500
Main Fax (904) 398-4341
Primary Address
1200 Riverplace Boulevard
Jacksonville, FL 32207-9046

Stein Mart, Inc. Contacts

Contacts (5/11)
Name Title State
Hunt H. Chief Operating Officer & President FL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (904) 346-1500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1200 Riverplace Boulevard
Jacksonville, FL

Gregory K. Executive Vice President & Chief Financial Officer FL
Sharon H. Chief Information Officer FL
D.Hunt H. Chief Executive Officer FL
MaryAnne M. President FL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Stein Mart, Inc. ********

Agency Relationships

Brand Agency Service From To
***** ****, ***. *** ***** media buying & planning unknown present

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Stein Mart increases ad spend, e-commerce ramps up, mobile opportunities ahead

Brand: Stein Mart, a Jacksonville, Fla.-based department store chain with 263 locations

Opportunity: The company expects to increase advertising spend by $1.5 million for the year, and expand activity for its e-commerce and upcoming mobile capabilities.

Keys to Know: Stein Mart increased overall expenses by $1.6 million in its first quarter to support run a higher rate of TV buys behind its April dress event, said CFO Gregory Kleffner during the company’s first quarter earnings call. The ad spend increase likely is for the holidays; therefore, engage Stein Mart across traditional and digital, given its plans to expand direct sales efforts.

Stein Mart recently appointed Sara Meza as its new director of e-commerce to help improve the company’s web presence and drive more traffic to the site. Mobile capabilities will be added to the e-commerce platform later in the year, Kleffner said.

The company previously launched an e-commerce site; however, it provided a limited product selection. The company revitalized the site last September with up to 70,000 products for sale.

Media Spend: Kantar Media reports that Stein Mart allocated $18.4 million towards measured media last year, down from  $19.7 million in 2012. However, cable TV spending continued to grow, rising from $3.9 million in 2011 to $5.2 million last year. 

Agency Relationships: Havas’ Crossmedia handles media buying and planning, according to The List.

Stein Mart, Inc.
1200 Riverplace Blvd.
Jacksonville, FL 32207
(904) 346-1500

Jay Stein
Chief Executive Officer
(904) 346-1500

Anthony Agresta
Director, Marketing
(904) 346-1500 

Glori Katz 
Senior Vice President, Marketing & Advertising
(904) 346-1500