Stein Mart, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Stein Mart, based in Jacksonville, FL, is a US based department store chain. The company, with nationwide locations and operations, provide off-price apparel, accessories, gifts, linens, and shoes for men and women.
|Main Telephone||(904) 346-1500|
|Main Fax||(904) 398-4341|
Stein Mart, Inc. ContactsContacts (5/11)
|Hunt H.||Chief Executive Officer||FL|
Sample of Associated Brands
|Gregory K.||Executive Vice President & Chief Financial Officer||FL|
|Sharon H.||Chief Information Officer||FL|
|Glori K.||Senior Vice President, Marketing & Advertising||FL|
|Stein Mart, Inc.||********|
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Stein Mart increases ad spend, e-commerce ramps up, mobile opportunities ahead
Brand: Stein Mart, a Jacksonville, Fla.-based department store chain with 263 locations
Opportunity: The company expects to increase advertising spend by $1.5 million for the year, and expand activity for its e-commerce and upcoming mobile capabilities.
Keys to Know: Stein Mart increased overall expenses by $1.6 million in its first quarter to support run a higher rate of TV buys behind its April dress event, said CFO Gregory Kleffner during the company’s first quarter earnings call. The ad spend increase likely is for the holidays; therefore, engage Stein Mart across traditional and digital, given its plans to expand direct sales efforts.
Stein Mart recently appointed Sara Meza as its new director of e-commerce to help improve the company’s web presence and drive more traffic to the site. Mobile capabilities will be added to the e-commerce platform later in the year, Kleffner said.
The company previously launched an e-commerce site; however, it provided a limited product selection. The company revitalized the site last September with up to 70,000 products for sale.
Media Spend: Kantar Media reports that Stein Mart allocated $18.4 million towards measured media last year, down from $19.7 million in 2012. However, cable TV spending continued to grow, rising from $3.9 million in 2011 to $5.2 million last year.
Agency Relationships: Havas’ Crossmedia handles media buying and planning, according to The List.
Stein Mart, Inc.
1200 Riverplace Blvd.
Jacksonville, FL 32207
Chief Executive Officer
Senior Vice President, Marketing & Advertising