Burlington Coat Factory Warehouse Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Burlington Coat Factory Warehouse is one of the nations top selling retailer of name brand coats and outerwear. In addition Burlington sells sportswear and apparel for men and women, family footwear, home décor and baby furniture through more than hundreds of stores throughout the US. The company is headquartered in Burlington, NJ.
|Main Telephone||(609) 387-7800|
|Main Fax||(609) 239-1923|
Burlington Coat Factory Warehouse Corporation ContactsContacts (5/19)
|Tom K.||President, Chief Executive Officer & Chairman||NJ|
Sample of Associated Brands
|Marc K.||Executive Vice President & Chief Financial Officer||NJ|
|Bart S.||Chief Marketing Officer & Executive Vice President||NJ|
|Dennis H.||Senior Vice President & Chief Information Officer||NJ|
|Jennifer V.||Executive Vice President & Chief Merchandising Officer||NJ|
|Burlington Coat Factory Warehouse Corporation||********|
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Digital Opps: Burlington Stores continues moving dollars to online, digital
Subject: Digital, online, social media, adtech, TV, magazine, Hispanic media, radio
Company: Burlington Stores, a Florence, N.J.-based national off-price retailer with more than 520 stores
Opportunity: Changes to marketing strategy appear to be working (spend is flat compared to last year but comparable sales increases.
Target Customer: One of Burlington’s ongoing initiatives for fiscal 2014 ended Jan. 31st is sharpening focus on its core female consumer: brand-conscious fashion enthusiasts, ages 25-49, with an annual HHI of $25,000-$75,000.
Media Spend: Burlington spends about $80 million annually on measured media, skewing heavily towards network and cable TV ads during Q4. ISpot.tv reports that Burlington has allocated $66.8 million towards TV ads since January, representing 7.8 share-of-voice (SOV) in the clothing and footwear retail store category. This is level with spending last year.
In 2014, the majority of Burlington’s TV budget has gone to ABC, CBS and NBC for buys during “Good Morning America,” “Law & Order: Special Victims Unit,” and “Criminal Minds.”
Agency Relationships: We hear digital is primarily handled in-house. Interpublic’s Initiative is on broadcast media planning and buying.
1830 Route 130 North
Burlington, NJ 08016
Chief Marketing Officer