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Macy's, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Macy's, Inc. is one of America's largest department stores with locations nationwide and the company is known for its classic, high quality home goods, clothing, shoes and accessories all offered at an affordable price. The company is headquartered in Cincinnati, OH, and maintains operations worldwide.

Main Telephone (212) 494-4141
Main Fax (513) 579-7555
Primary Address
Seven West 7th Street
Cincinnati, OH 45202-2424
USA

Macy's, Inc. Contacts

Contacts (5/108)
Name Title State
Karen H. Chief Financial Officer OH
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 494-4141
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Seven West 7th Street
Cincinnati, OH
45202-2424
USA

Mike G. President - Credit & Customer Service OH
Jeffrey G. Chief Executive Officer OH
Molly L. Chief Private Brands Officer OH
Patti O. Chief Merchandise Planning Officer OH

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Macy's, Inc. *********
Macys.com *

Agency Relationships


Brand Agency Service From To
****'*, ***. **** ********* direct 2008 present
****'*, ***. ***** AOR - media buying & planning 2013 present
****'*, ***. ****** ***** creative unknown present
****'*, ***. **** digital unknown present
****'*, ***. *** Creative 2016 present

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WinmoEdge

Campaign Imminent: No. 237 Macy's hands holiday duties to new creative agencies


Subject: TV, digital, online, print, magazines, radio, outdoor, Hispanic, multicultural, events, sponsorship

Company: Winmo profile)

On-the-Brink

Update (5/3): Macy’s, No. 237 on the past holiday was Macy's worst since 2008.

The hiring of these new project shops and elimination of a long tenured roster agency, among other variables, takes Macy’s further into “On the Brink” territory. Macy's has eschewed the AOR model in recent years to work with agencies on a per-project basis,  but that could change once a new CMO takes over for Martine Reardon, who is leaving Macy’s May 13 (more info below).

F&P and BBH may have the inside track on more work and potential AOR duties, if performance improves this holiday season. But, agencies with the scope to handle this large account should certainly start engaging marketing lieutenants and getting intros ready for the next marketing leader. Look to secure work for 2017 and beyond around key retail periods (includes Easter, Mother’s Day, Father’s Day,  Memorial Day, Black Friday, Cyber Monday, Christmas).

Sellers – continue to go hard after holiday placements now since Black Friday and Christmas are only two quarters away. Look for digital and native activity to be even higher this holiday season. Dentsu Aegis's Macy’s has an in-house platform created by Acxiom.

Below originally published 4/12

Opportunity: Martine Reardon, who's been with Macy's for 32 years and served as CMO since Feb 2012, will leave the company, effective May 13. Macy's is already searching for her successor, so agencies should start engaging marketing lieutenants now in case one is promoted or remains as a key DM under the new hire. She's leaving shortly after the departure of Tony Giannini, SVP of media and marketing since 1987.

After a here) blueprint as a guide and pitch omnichannel, personalization strategies that will resonate with female millennials, the key demo in apparel and home furnishings retail. 

Keep in mind that Macy's has eschewed the AOR model in recent years to work with agencies on a per-project basis, but that could change under a new CMO. Also, lead creative roster shop JWT may not be competition for the account any longer. past holiday was Macy's worst since 2008.

Dentsu Aegis's 

Additional Insight

Media Spend: Macy's spent $747 million on measured media last year, down 11% from $838.6 million in 2014, according to Kantar Media.

TV Breakdown: During the past year, $166 million has gone to national TV ads (see breakdown right), even with spending over the same period a year earlier. 

Digital Breakdown: During the last 12 months, banners, high impact and video ads have appeared mostly on news, shopping, entertainment, lifestyle and fashion publishers. Top sites include weddingbee.com, weddingwire.com, mywedding.com, bet.com, eonline.com, cbs.com, usatoday.com, eupicurious.com, hgtv.com and marthastewart.com. 

Winmo profile)
Seven W. 7th St.
Cincinnati, OH 45202
(513) 579-7000

Anne Dunn
Executive Vice President, Marketing
(513) 579-7000
anne.dunn@macys.com

Chuck Hansen
Group Vice President, Marketing Operations
(646) 429-6000 (New York office)
chuck.hansen@macys.com

Megan Phelan
Director, Client Solutions – Amnet Group US
Direct Dial: (917) 326-2287
megan.phelan@amnetgroup.com