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Macy's, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Macy's, Inc. is one of America's largest department stores with locations nationwide and the company is known for its classic, high quality home goods, clothing, shoes and accessories all offered at an affordable price. The company is headquartered in Cincinnati, OH, and maintains operations worldwide.

Main Telephone (212) 494-4141
Main Fax (513) 579-7555
Primary Address
Seven West 7th Street
Cincinnati, OH 45202-2424
USA

Macy's, Inc. Contacts

Contacts (5/112)
Name Title State
Karen H. Chief Financial Officer OH
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 494-4141
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Seven West 7th Street
Cincinnati, OH
45202-2424
USA

Mike G. President - Credit & Customer Service OH
Jeffrey G. President OH
Molly L. Chief Private Brands Officer OH
Patti O. Chief Merchandise Planning Officer OH

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Macy's, Inc. *********
Macys.com ********

Agency Relationships


Brand Agency Service From To
****'*, ***. **** direct 2008 present
****'*, ***. ***** AOR - media buying & planning 2013 present
****'*, ***. ****** ***** creative unknown present
****'*, ***. **** digital unknown present
*****.*** ***** AOR - media buying & planning 2013 present

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DailyVista

Campaign Imminent: Macy's hires new multicultural agency


Subject: Multicultural, digital, social media, TV

Company: Macy's   

Opportunity: Carat has handed Macy’s media planning and buying since 2013, according to The List.

Additional Insight

Incumbent: Vox Collective, according to Adweek. 

Media Spend: Macy’s allocated $795.5 million towards measured media last year, 2% less than the $811.8 million spent in 2012, Kantar Media Reports. Macy’s ad spend skews towards newspaper circulars, network TV ads, magazine ads and cable TV ads.

Agency Relationship: WPP’s JWT has handled Macy’s creative since 2009, The List reports.

Macy's, Inc. 
Seven W. 7th St.
Cincinnati, OH 45202
(513) 579-7000

Martine Reardon 
Chief Marketing Officer
(646) 429-6000
martine.reardon@macys.com

Nancy Slavin 
Senior Vice President, Marketing
(646) 429-7706
nancy.slavin@macys.com

Sarah Holmgren
Vice President, Marketing – Storewide & Omnichannel 
(212) 695-4400 
sara.holmgren@macys.com

Jennifer Kasper 
Group Vice President, Digital Media & Multicultural Marketing
(212) 494-4724
jennifer.kasper@macys.com