Macy's, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Macy's, Inc. is one of America's largest department stores with locations nationwide and the company is known for its classic, high quality home goods, clothing, shoes and accessories all offered at an affordable price. The company is headquartered in Cincinnati, OH, and maintains operations worldwide.
|Main Telephone||(212) 494-4141|
|Main Fax||(513) 579-7555|
Macy's, Inc. ContactsContacts (5/107)
|Karen H.||Chief Financial Officer||OH|
Sample of Associated Brands
|Mike G.||President - Credit & Customer Service||OH|
|Jeffrey G.||Chief Executive Officer||OH|
|Molly L.||Chief Private Brands Officer||OH|
|Patti O.||Chief Merchandise Planning Officer||OH|
Who is the Chief Financial Officer of Macy's, Inc.?
Who is the marketing contact for department stores in OH
What is the email of the President - Credit & Customer Service of Macy's, Inc.?
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Score 62 – On the Brink: Macy's longtime CMO to depart
Subject: TV, digital, online, print, magazines, radio, outdoor, Hispanic, multicultural, events, sponsorship
Company: Winmo profile)
Opportunity: Martine Reardon, who’s been with Macy’s for 32 years and served as CMO since Feb 2012, will leave the company, effective May 13. Macy’s is already searching for her successor, so agencies should start engaging marketing lieutenants now in case one is promoted or remains as a key DM under the new hire. She’s leaving shortly after the departure of Tony Giannini, SVP of media and marketing since 1987.
After a here) blueprint as a guide and pitch omnichannel, personalization strategies that will resonate with female millennials, the key demo in apparel and home furnishings retail.
Keep in mind that Macy’s has eschewed the AOR model in recent years to work with agencies on a per-project basis, but that could change under a new CMO. Also, lead creative roster shop JWT may not be competition for the account any longer. past holiday was Macy’s worst since 2008.
Media Spend: Macy’s spent $747 million on measured media last year, down 11% from $838.6 million in 2014, according to Kantar Media.
TV Breakdown: During the past year, $166 million has gone to national TV ads (see breakdown right), even with spending over the same period a year earlier.
Digital Breakdown: During the last 12 months, banners, high impact and video ads have appeared mostly on news, shopping, entertainment, lifestyle and fashion publishers. Top sites include weddingbee.com, weddingwire.com, mywedding.com, bet.com, eonline.com, cbs.com, usatoday.com, eupicurious.com, hgtv.com and marthastewart.com.
Seven W. 7th St.
Cincinnati, OH 45202
Executive Vice President, Marketing
Group Vice President, Marketing Operations
(646) 429-6000 (New York office)
Vice President, Digital Media (New York office)