Nordstrom, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Nordstrom, Inc. is a fashion specialty retailer that offers an upscale selection of apparel, shoes, cosmetics and accessories for women, men and children. The corporate headquarters are located in Seattle, WA.
|Main Telephone||(206) 628-2111|
|Main Fax||(206) 628-1795|
Nordstrom, Inc. ContactsContacts (5/52)
Sample of Associated Brands
|Erik N.||Co-President - Nordstrom Direct||WA|
|Michael K.||Chief Financial Officer & Executive Vice President||WA|
|Daniel L.||Chief Information Officer||WA|
|Peter N.||Co-President, Merchandising||WA|
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Score 59 – Close Watch: Window treatment retailer The Shade Store hires new CMO
Subject: Digital, print, direct response, social media
Company: The Shade Store, based in Port Chester, NY, is a provider of premium custom-made window treatments, including shades, blinds and draperies.
Opportunity: Named Hudson’s Bay Company marketing veteran, Michael Crotty, as its CMO to oversee the planning, development and execution of the company’s marketing and advertising efforts. Therefore, those with digital expertise should be reaching out now, as the brand does not run any national TV ads, so look to digital marketing to be its biggest ad channel. Focus your pitches around engaging homeowners and driving awareness.
Based on Crotty’s experience, expect investments to focus heavily on the company telling its brand story in a more elevated and modern way, so digitally, as well as through print and direct response. If only they would get in touch with Latrice Royale for a spokesperson deal….
Experience: With over 25 years of experience, Crotty most recently served as the EVP and CMO at Sony Corp.
Digital Breakdown: Since January, according to Moat, The Shade Store has run 37 standard display and two high impact ads on 194 publishers (<1% mobile). Of these, <1% were placed site direct versus programmatic. Top ad destinations include google.com, greatergood.com, facebook.com, marthastewart.com, travelandleisure.com, apartmenttherapy.com, health.com, brides.com and collinsdictionary.com.
In comparison, for all of 2015, the company ran 70 standard display ads on 170 publishers (<1% mobile), with 32% placed site direct.
The Shade Store
21 Abendroth Ave
Port Chester, NY 10573
Chief Marketing Officer