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Walgreen Co. | Company Profile, Marketing Contacts, Media Spend, Brands




Walgreen Co. and its subsidiaries operates one of the largest drugstore chains in the United States, providing consumers with omni-channel access to consumer goods & services, pharmacy, and health & wellness services.

Main Telephone (847) 940-2500
Main Fax (847) 914-3295
Primary Address
200 Wilmot Road
Deerfield, IL 60015
USA

Walgreen Co. Contacts

Contacts (5/55)
Name Title State
Tim T. Senior Vice President & Chief Information, Innovation & Improvement Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (847) 940-2500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 Wilmot Road
Deerfield, IL
60015
USA

Mark W. President, Business Operations IL
Brian D. Divisional Chief Information Officer, Enterprise Architecture IL
Alex G. President - Walgreens & Executive Vice President - Walgreens Boots Alliance, Inc. IL
Jeffrey B. Executive Vice President, Walgreens Boots Alliance Development & President, Global Pharma & Market Access IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Walgreen Co. *********
Walgreens.com *******
Balance Rewards *******

Agency Relationships


Brand Agency Service From To
******** **. ******* ***** media buying & planning unknown present
******** **. ********* ***** creative 2004 present
******** **. ***&* **** **** AOR - creative 2012 present
******** **. *** AOR - media buying & planning 2013 present
******** **. ******* ******* ******* AOR - mobile 2012 present

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DailyVista

Loyalty Marketing: Walgreens tests digital programs for potential national launch


Subject: Weather triggered promotions, SoLoMo, shopper marketing, traditional advertising, digital

Company: Walgreens, the nation’s largest pharmacy chain with fiscal 2013 sales of $72 billion. 

Opportunity: Duane Reade to determine if they should be rolled out nationally, as part of an expanded loyalty and targeting marketing strategy to restore traffic. Continue to use Duane Reade as the bellwether for larger national plans. Approach now because Walgreens’ fiscal year ends in August, meaning new plans should be in the works for 2015. 

Additional Insight

Potential Digital Programs: Testing has included weather-triggered coupons through a partnership with

New Digital and Marketing Division: Sona Chawla was promoted earlier this year to president of digital and CMO (research Balance Rewards loyalty program.

Loyalty Focus: Maximizing the value of Balance Rewards is one part of Walgreens' three-point plan to restore traffic (research here) because it leads to higher customer redemption and helps the pharmacy better understand its customer base, improving ROI on traditional ad programs like Sunday circulars, as well. Last year,about 60% of in-store purchases are made using the Balance Reward loyalty card, which now has more than 85 million members after launching in 2012, according to the company.

Competition: Smaller rival Rite Aid, the US’s third largest pharmacy chain behind Walgreens and CVS, is also beginning a long-term transition from traditional platforms to digital and mobile (research here).

Agency Relationships: Omnicom’s mobile)

Media Spend: Walgreen’s allocated $274 million towards measured media last year, down from $351.9 million in 2012. Spending still skews towards TV, print (circulars) and radio, but it’s increasing moving towards digital efforts.

Walgreen Company 
200 Wilmot Rd.
Deerfield, IL 60015 
(847) 940-2500  

Sona Chawla 
President, Digital & Chief Marketing Officer
(847) 914-3030
sona.chawla@walgreens.com 

Adam Garcia
Director, Online Marketing
(847) 940-2500
adam.garcia@walgreens.com 

John Schmidtke 
Manager, Loyalty Marketing 
(847) 940-2500 
john.schmidtke@walgreens.com