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Restoration Hardware, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Restoration Hardware, Inc., based in Corte Madera, CA, is a specialty retailer of hardware, bathware, furniture, lighting, textiles, accessories and gifts. The company operates stand-alone stores and outlet stores in the U.S. and Canada.

Main Telephone (415) 924-1005
Main Fax (415) 927-9133
Primary Address
15 Koch Road
Suite J
Corte Madera, CA 94925
USA

Restoration Hardware, Inc. Contacts

Contacts (5/13)
Name Title State
Celia T. Chief Creative Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (415) 924-1005
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 15 Koch Road
Suite J
Corte Madera, CA
94925
USA

Gary F. Chairman & Chief Executive Officer CA
John Z. Senior Vice President & Chief Information Officer CA
Karen B. Chief Financial Officer CA
Tana W. Chief Merchandising Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Restoration Hardware, Inc. *******

Agency Relationships


Brand Agency Service From To
*********** ********, ***. **** Creative unknown present

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WinmoEdge

Digital, Print Opps: Restoration Hardware making ‘significant' ad investments for consumer brand


Subject: shopper, digital, mobile, social media, print

Company: Winmo), the specialty retailer of hardware, bathware, furniture, lighting, textiles, accessories and gifts based in Corte Madera, Calif.

Opportunity: During the Q4 earnings call, CEO Gary Friedman said that as RH thinks about long-term vision, positioning and strategy for the brand and business, it will make significant investments to “massively” transform and upgrade the physical shopping experience.  The “meaningful” investments are to upgrade the brand, “whether it’s online or through printed mediums, like source books and advertising.”

Friedman has discussed RH’s efforts to optimize its media mix before (more here), so those martech and digital shops who can help streamline this process should engage decision makers now. High ROI paid and earned media that will attract customers will likely be well received. 

RH is also making more investments to elevate customer experience, “whether it’s at the initial touch points or it relates to their interactions with us throughout an order process or all the way in home delivery.”

Note that the most senior level members of the company handle marketing decisions for the company, as RH does not have a CMO. 

Additional Information

New Product Launch: Last fall, RH launched RH Teen, which is (obviously) targeted at a younger market than RH traditionally serves (more here).

Media Spend: According to Kantar Media, RH spent $7.4 million on measured media in 2014. The overwhelming majority of this is allocated to print ads and the remainder is mostly display ads. 

Williams-Sonoma‘s PBTeen and Pottery Barn Kids are probably RH's closest competitor in this market (Restoration Hardware also has RH Baby & Child). For comparison, around half  of PB’s 2014 media spend ($4.8 million) was allocated to search, while the remaining half was split between display and print. 

Digital Breakdown: In Q1 2016, RH ran 64 display ads and nine high impact ads on 982 publishers (<1% mobile). Top ad destinations included sfgate.com, wwlp.com, tcpalm.com, woot.com and cbsnews.com (6% placed site direct versus programmatically). For comparison, Q1 2015 saw RH run 71 display and 13 high impact ads on 394 publishers (31% mobile, so clearly doing away with mobile was part of the “optimizing” Friedman was referring to). 

For all of FY 2015, 223 display ads and 33 high impact ads were run on just over 3,000 publishers (30% mobile; 3% site direct). 

Winmo)
15 Koch Rd.
Suite J
Corte Madera, CA 94925
(415) 924-1005

Chrystal Boone 
Director, Marketing & Business Development
(415) 924-1005 ext. 4787
cboone@rh.com

Angela Nicholson 
E-Commerce Marketing Leader
(415) 924-1005 ext. 3005
anicholson@restorationhardware.com