Gourmet retailer Dean & DeLuca appoints CEO
Luxury gourmet retailer Dean & DeLuca Inc. has appointed a new chief executive officer in charge of leading and developing growth, according to the company
Mark Daley arrives at New York-based Dean & DeLuca after more than 20 years at DFS Group Ltd., the duty-free retail division of luxury group LVMH. At DFS, Daley was president of worldwide store operations and business development. During his time at the company, Daley expanded DFS Gallerias into 150 locations in 15 countries.
“His experience in managing highly successful luxury retail organizations will be a key component in the continued growth of the Dean & DeLuca brand through all of our retail channels, to include our markets and cafés, as well as our catalog and Web site business,” Leslie Rudd, chairman of Dean & DeLuca, said in a statement.
Dean & DeLuca’s products are sold in its 15 retail stores and cafés, as well as on its Web site and in its corporate gift catalog. The company sells a wide range of specialty gourmet foods, wines and kitchen utensils to consumers, other retailers and wholesalers.
Ellen Hunt, a Dean & DeLuca
spokesperson, gave WinmoEdge more information on Daley’s role at the company.
Hunt said that Daley’s day-to-day focus will be on Dean & DeLuca’s overall marketing and merchandising strategy for its retail outlets, as well as its direct catalog and Internet business.
“In addition to the day-to-day oversight of the business, Mr. Daley will oversee domestic as well as international expansion of the brand,” Hunt said. “Given his extensive overseas experience, he brings a valuable perspective to this area of growth.”
Dean & DeLuca currently works to expand brand awareness in three ways, Hunt said.
“The first is to add a few strategically-placed retail outlets in key markets domestically,” she said.
The company plans to open a flagship store in Southern California’s Fashion Island in the summer of 2009. Dean & DeLuca will also expand its existing presence in Kansas City, Kan., and Manhattan.
Additionally, the company utilizes its direct business operations to drive awareness by improving and expanding its catalog and Web properties. Recently, the company created a Wine Division, and launched a 56-page wine selection on the Dean & DeLuca Web site.
“The third is increasing brand awareness via international expansion. There is already a significant brand presence in Japan, and just last month the first Dean & DeLuca café opened in Dubai,” Hunt said, adding that several more locations are planned for Dubai and Kuwait within the year.
Hunt said that right now Daley is focused on getting assimilated within Dean & DeLuca and it is too early for firms to begin approaching for assignments.
According to The List database, Dean & DeLuca has no agency relationships.
Keep Dean & DeLuca on a short-term prospect list as Daley gets fully acquainted with the company. Firms with grassroots or buzz marketing expertise should reach out to Dean & DeLuca’s new CEO. The company’s core consumer is a luxury connoisseur, so firms with reach to this audience should present ideas. The company may also be a good fit for firms with online and search marketing capabilities. If your firm has international capabilities, reach out to Dean & DeLuca as it continues to build its brand overseas, where consumers may be unfamiliar with the chain.