Tuesday Morning Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Tuesday Morning Corporation is a U.S. Based retailer of closeout priced home decor. The company specializes in upscale home furnishings, housewares, and gifts. Tuesday Morning Corporation operates stores in 47 states across the U.S. and is headquartered in Dallas, TX.
|Main Telephone||(972) 387-3562|
|Main Fax||(972) 387-2344|
Tuesday Morning Corporation ContactsContacts (5)
|Melissa P.||President & Chief Operating Officer||TX|
Sample of Associated Brands
|Phillip H.||Executive Vice President, Store Operations||TX|
|Athena S.||Vice President, Marketing||TX|
|Maheedhar R.||Database Marketing Associate||TX|
|Ryan S.||Marketing Coordinator||TX|
|Tuesday Morning Corporation||*******|
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Print, Digital, Radio Opps: Tuesday Morning adds marketing VP amid ‘test & learn mode' (Score 58)
Subject: print, digital, social media
Company:Winmo), closeout retail chain that sells upscale housewares, seasonal goods and gifts in 811 locations and 47 states in the US
Opportunity: Added Athena Spencer to its marketing team as VP of marketing, announced CEO Michael Rouleau during the Q2 earnings call. During the call, COO Melissa Phillips discussed the company’s marketing strategies for the remainder of fiscal 2016 (which will end in June). In addition to print media, TM is in the early stages of various other strategies intended to drive customer brand awareness and acquisitions. This includes radio ads that were tested during the holidays, as well as digital advertising (radio was tested in select markets, while digital ads were deployed nationwide).
Phillips noted that with Spencer now on board, the two would continue to test and evolve TM’s overall marketing mix. Phillips also said to expect improvements in TM’s in-store experience over the next few months. She declined to provide marketing spend outlook, but did say that TM was in “test and learn mode” and will spend on marketing “in that manner.” Read more about TM’s turnaround and rebuilding plans here.
As with any decision maker shift, there is a chance for major spending shifts or agency roster changes, but keep in mind that TM just tapped here).
Experience: Spencer joined TM from The Home Depot, where she served as director of marketing for the Home Decorators Collection.
Media Spend: According to Kantar Media, TM spent $1.7 million on measured media in 2014 – down 40.2% from 2013. Through Q3 2015, Kantar reports that TM only spent $609,000 on measured media – mostly print.
Print Marketing: Print has been a cornerstone of TM’s marketing efforts for a while now. But, while the company will evolve from it, don’t look for print o go away anytime soon. Phillips mentioned during the call that print media improved performance through improved circulation planning and a “better look and feel” in Q2. Additionally, TM pulled print spend from Q1 to Q2 this year, which allowed it to layer-in one additional print event in December.
TM has reduced the number of pages in its circular over the last three years and also took this holiday to “optimize” print advertising.
6250 LBJ Freeway
Dallas, TX 75240
Vice President, Marketing
President & Chief Operating Officer