Tuesday Morning Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Tuesday Morning Corporation is a U.S. Based retailer of closeout priced home decor. The company specializes in upscale home furnishings, housewares, and gifts. Tuesday Morning Corporation operates stores in 47 states across the U.S. and is headquartered in Dallas, TX.
|Main Telephone||(972) 387-3562|
|Main Fax||(972) 387-2344|
Tuesday Morning Corporation ContactsContacts (5)
|Melissa P.||President & Chief Operating Officer||TX|
Sample of Associated Brands
|Phillip H.||Executive Vice President, Store Operations||TX|
|Athena S.||Vice President, Marketing||TX|
|Maheedhar R.||Database Marketing Associate||TX|
|Ryan S.||Marketing Coordinator||TX|
|Tuesday Morning Corporation||*******|
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Campaign Imminent: Former No. 31 Tuesday Morning names new agency to lead shift away from circulars
Subject: print, digital, social media
Company: Tuesday Morning Corp., closeout retail chain that sells upscale housewares, seasonal goods and gifts in 811 locations .
Opportunity: During the Q4 earnings call, COO Melissa Phillips and CEO Michael Rouleau discussed the development of TM’s marketing strategy and the hiring of a new ad agency, Stern Advertising (Cleveland). Phillips said the agency is focused on two things: (1) long-term media strategy and (2) future brand positioning. Much of this will center on website, email and in-store experience
Historically, TM’s marketing strategy has been heavily dependent of item-focused circulars, but over the last three years, TM has reduced its circular pages from 102 to 44 for fiscal 2016. Looking to the Christmas season, TM is looking to “optimize” its print advertising. Moving forward, Rouleau said the company is “carefully” weaning customers off the circulars and working to devise the most impactful mix of marketing messages.
Rouleau said the company has “passed through” the turnaround period and entered rebuilding phase. Media is handled by Ivie & Associates (Flower Mound, Texas).
Experience: In May, TM’s SVP of marketing, Sue Davidson, left the company. We haven’t been able to verify who her replacement is yet.
Target Customers: Prior to hiring a new agency, Phillips said that TM focused on its existing customer and found that she is “more mature” and has a higher discretionary spend than the average retail customer.
Media Spend: According to Kantar Media, TM spent $1.7 million on measured media in 2014 – down 40.2% from 2013. All but $300 of 2014′s spend was allocated to print ads.
Agency Relationships: TM also work with GDD Interactive for content and digital creation.
6250 LBJ Freeway
Dallas, TX 75240
President & Chief Operating Officer
Ivie & Associates
601 Silverton Blvd.
Flower Mound, TX 75028
Assistant Media Buyer