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Big Lots, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Big Lots, Inc., operates closeout retail stores nationwide. The chain purchases merchandise at pennies on the dollar from manufacturers with production overruns, packaging changes or discontinued products. Big Lots, Inc. is headquartered in Columbus, OH.

Main Telephone (614) 278-6800
Main Fax (614) 278-6676
Primary Address
300 Phillipi Road
Columbus, OH 43228
USA

Big Lots, Inc. Contacts

Contacts (5/30)
Name Title State
David C. President & Chief Executive Officer OH
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (614) 278-6800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 300 Phillipi Road
Columbus, OH
43228
USA

Lisa B. Executive Vice President & Chief Merchandising & Operating Officer OH
Andrew S. Senior Vice President, Chief Customer Officer & Chief Marketing Officer OH
Stewart W. Chief Information Officer OH
Tim J. Chief Financial Officer OH

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Big Lots, Inc. ********

Agency Relationships


Brand Agency Service From To
*** ****, ***. ****** creative 2006 present
*** ****, ***. *'***** ******** & **** AOR - creative, digital 2014 present
*** ****, ***. ***** ***** ***** media buying & planning 2015 present

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DailyVista

How Big Lots higher digital, social investments should create social ad, mom focused opps


Company:  AOR.

Opportunity: Establishing early groundwork in the social advertising space, said CEO David Campisi during Big Lots’ first quarter earnings call. Therefore, readers with expertise in social direct response should continue to engage the retailer, as it first quarter comps rose 1.1% – small, yes, but, possibly a sign that new initiatives are taking hold with Big Lots’ target women customers. 

Key to Know

Digital & Social Shift: Since his arrival in Jan. 2013, Campisi has focused on moving ad spend away from general traditional channels to women-focused digital and social platforms. For example, look at how

E-Commerce Future: Big Lots’ e-commerce platform is scheduled to launch in 2015, so start laying the groundwork for future adtech and digital work now. This year’s digital spending shift is just the beginning of Big Lots’ efforts to resonate better with customers across online and mobile, after company research showed that 40% of customers would “absolutely” buy online from Big Lots.

Target Customer: The retailer refers to its core customer as “Jennifer,” women ages 25-to-54 years old, with the bullseye at 42-years-old, 56% married, and 51% are parents. Big Lots' research shows that “Jennifer” wants options to shop at the retailer more frequently and better options for communicating about the brand with her friends. Furthermore, “Jennifer” controls 85% of household spend.

Agency Relationship:  Chicago-based Initiative has handled media since 2007, according to The List.

Media Spend: Big Lots’ advertising expenses were $98.6 million, $101.1 million, and $98.5 million for 2013, 2012, and 2011, respectively, according to the company. Kantar Media reports that Big Lots allocated $41.9 million towards measured media last year, which was close to spending in 2012 and 2011. For the last three years, the majority of funds have gone to cable and network TV and newspaper ads. 

Big Lots Inc. 
300 Phillipi Rd.
Columbus, OH 43228 
(614) 278-6800

Andrew Stein
Senior Vice President & Chief Customer Officer
(614) 278-6800
astein@biglots.com

David Campisi
President & Chief Executive Officer
(614) 278-6800
dcampisi@biglots.com