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Cato Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Cato Corporation is a leading specialty retailer of value-priced women's fashion apparel. Headquartered in Charlotte, NC, Cato Corporation operates under the divisions, Cato and It's Fashion.

Main Telephone (704) 554-8510
Main Fax (704) 551-7554
Primary Address
Post Office Box 34216
Charlotte, NC 28234-4216
USA

Cato Corporation Contacts

Contacts (5/8)
Name Title State
John C. President & Chief Executive Officer NC
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (704) 554-8510
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 34216
Charlotte, NC
28234-4216
USA

Lowell P. Senior Vice President, Human Resources & Chief Legal Officer NC
Tim G. Executive Vice President & Director, Stores NC
Joel H. Vice President, Advertising NC
Kerry W. Assistant Vice President, eCommerce Marketing NC

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Cato *
Cato Plus *
It's Fashion *
Cato Corporation *******

Agency Relationships


Brand Agency Service From To
**** ****** ****** *********** AOR - creative unknown present
**** *********** ****** ****** *********** AOR - creative unknown present
**** **** ****** ****** *********** AOR - creative unknown present
**'* ******* ****** ****** *********** AOR - creative unknown present

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DailyVista

Cato Corp. sees 'challenging' 2007


The Story
Although reporting a quarterly profit increase, women’s apparel retailer Cato Corp. forecasts a rocky 2007, according to the Charlotte Business Journal
 
The Charlotte, N.C.-based company said it expects the 2007 fiscal year to be more “challenging” than last year.  It estimates that full-year income for 2007 will range from $51.5 million to $53.3 million, representing a flat to 3.5 percent increase over 2006.
 
“Our 2006 results benefited from better margins as well as several unusual and one-time income items,” Chief Executive Officer John Cato said in a statement.
 
Cato expects same-store sales to grow between just 1 percent and 2 percent in the second half of the year. The company plans to open 90 new stores and will put about $25 million toward technology and store development initiatives.
 
Cato operates under the Cato and It’s Fashion! brand names. The company markets value-priced private label women’s apparel in more than 1,270 stores in 31 states.
 
The Research
In its most recent quarter, Cato showed a near double-digit improvement in profit.
 
The company earned $12.7 million in its fourth quarter, a 9.1 percent increase over the same period of 2006. Quarterly sales improved 4.4 percent to $234.1 million.
 
However, for several months the company has been plagued with declining store traffic.
 
In February the company reported flat same-store sales and posted a paltry 1 percent revenue increase – gaining $64.2 million. Cato’s same-store sales declined in both December and January.
 
According to The List database, Richmond, Va.-based firm Barber Martin Advertising has handled the company’s creative work.
 
According to Nielsen Monitor-Plus, the company spent about $200,000 on media in 2005. Of that amount, an estimated $100,000 was spent on spot television ads and about $80,000 was spent on spot radio ads.
 
The Direction
Now is a good time to approach Cato with direct marketing and promotional campaigns to get shoppers back into stores. Agencies should pitch with campaigns to help alleviate the “challenges” the company faces – declining numbers, merchandising issues and the like. Public relations agencies that can devise campaigns for new store openings should put in a call now.