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The North Face, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in San Leandro, CA, The North Face, Inc. is an outdoor product company that specialized in outdoor clothing. A subsidiary of VF Corporation, North Face's products include clothing (fleece, coats, gloves and hats), footwear and hiking or outdoor gear (tents, sleeping bags and backpacks). ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (510) 618-3500
Main Fax (510) 618-3597
Primary Address
2701 Harbor Bay Parkway
Alameda, CA 94502
USA

The North Face, Inc. Contacts

Contacts (5/29)
Name Title State
Todd S. President CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (510) 618-3500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2701 Harbor Bay Parkway
Alameda, CA
94502
USA

Brian M. Vice President, Global Footwear CA
Courtney B. Director, Brand Marketing CA
Eli P. Director, Marketing Creative CA
Eric O. Director, Digital Marketing CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
The North Face, Inc. *******

Agency Relationships


Brand Agency Service From To
*** ***** ****, ***. ******* ********* ***** Media Buying, Media Planning unknown present
*** ***** ****, ***. ******* Public Relations unknown present
*** ***** ****, ***. *** *** Creative 2016 present
*** ***** ****, ***. *****, ***. digital 2008 present
*** ***** ****, ***. **** AOR - creative, digital, media buying & planning 2014 present

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DailyVista

TV, OOH, Digital Opps: North Face launches first global TV campaign with new(ish) AOR


Subject: print, TV, experiential, social, sponsorship, event, digital, outdoor

Brand: The North Face, VF Corp.'s No. 1 earning brand, with $2 billion in annual revenue. 

Opportunity: North Face has launched its first official global TV campaign – “Never Stop ______.” The Factory Design Labs is out and Mekanism has taken over all creative work (seemingly without a review).

This newest campaign is the largest to date for North Face, which has here). VF CEO Eric Wiseman, said in the Q4 earnings call that he thinks “[North Face] continues to get better and better as marketers of these brands as we become more knowledgeable of our consumers.” So, look for the same type of advertising to continue moving forward, as it is clearly resonating with customers. 

Note that media buying and planning moved to Publicis’ here).

Additional Insight

Recent Campaigns: Last year, DailyVista reported on North Face's other campaigns, including “Your Land,” which launched on YouTube in Oct. 2014. The campaign made its national debut in November during Sunday Night Football and ran through December on digital and social channels such as ESPN, YouTube, Facebook, Hulu and Vice. Like the Jeep copycat ad that followed, North Face's “Your Land” was geared toward telling North Face's story and inspiring “the explorer in everyone.”   iSpot reports that “Your Land” ran from Nov. 2014 through the end of March 2015 and the company spent $72,000 to air the TV spots nationally.

From April to June 2015, North Face ran the “I Train For” campaign. According to  

Media Spend:   According to Kantar Media, North Face spent $9.2 million on measured media in 2014 – mostly spent on internet search and national magazine ads. Note that the new TV campaign just debuted yesterday and iSpot does not have data for it yet.

Digital Breakdown: Since January, North Face has run 86 display ads on 2,382 publishers (per Moat). Top ad destinations include: nationalgeographic.com, runnersworld.com, eteamz.com, backcountry.com and wired.com. A little over half (59%) of these ads were placed site direct, as opposed to only 32% in 2014. 

VF Corporation
400 North Elm St.
Greensboro, NC 27401
(336) 332-3400

Eric Oliver
Director, Digital Marketing – North Face
(510) 748-2533
eric_oliver@vfc.com