The North Face, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in San Leandro, CA, The North Face, Inc. is an outdoor product company that specialized in outdoor clothing. A subsidiary of VF Corporation, North Face's products include clothing (fleece, coats, gloves and hats), footwear and hiking or outdoor gear (tents, sleeping bags and backpacks). ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(510) 618-3500|
|Main Fax||(510) 618-3597|
The North Face, Inc. ContactsContacts (5/23)
|Cal B.||Vice President, Digital Commerce & Experience||CA|
Sample of Associated Brands
|Tom H.||Head Marketing||CA|
|Courtney B.||Director, Brand Marketing||CA|
|Eli P.||Director, Marketing Creative||CA|
|Eric O.||Director, Digital Marketing||CA|
|The North Face, Inc.||*******|
|*** ***** ****, ***.||******||creative||unknown||present|
|*** ***** ****, ***.||******* *********||Media Buying, Media Planning||unknown||present|
|*** ***** ****, ***.||*******||Public Relations||unknown||present|
|*** ***** ****, ***.||*** ***||Creative||2016||present|
|*** ***** ****, ***.||*****, ***.||digital||2008||present|
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TV, OOH, Digital Opps: North Face launches first global TV campaign with new(ish) AOR
Subject: print, TV, experiential, social, sponsorship, event, digital, outdoor
Brand: The North Face, VF Corp.'s No. 1 earning brand, with $2 billion in annual revenue.
Opportunity: North Face has launched its first official global TV campaign – “Never Stop ______.” The Factory Design Labs is out and Mekanism has taken over all creative work (seemingly without a review).
This newest campaign is the largest to date for North Face, which has here). VF CEO Eric Wiseman, said in the Q4 earnings call that he thinks “[North Face] continues to get better and better as marketers of these brands as we become more knowledgeable of our consumers.” So, look for the same type of advertising to continue moving forward, as it is clearly resonating with customers.
Note that media buying and planning moved to Publicis’ here).
Recent Campaigns: Last year, WinmoEdge reported on North Face's other campaigns, including “Your Land,” which launched on YouTube in Oct. 2014. The campaign made its national debut in November during Sunday Night Football and ran through December on digital and social channels such as ESPN, YouTube, Facebook, Hulu and Vice. Like the Jeep copycat ad that followed, North Face's “Your Land” was geared toward telling North Face's story and inspiring “the explorer in everyone.” iSpot reports that “Your Land” ran from Nov. 2014 through the end of March 2015 and the company spent $72,000 to air the TV spots nationally.
Media Spend: According to Kantar Media, North Face spent $9.2 million on measured media in 2014 – mostly spent on internet search and national magazine ads. Note that the new TV campaign just debuted yesterday and iSpot does not have data for it yet.
Digital Breakdown: Since January, North Face has run 86 display ads on 2,382 publishers (per Moat). Top ad destinations include: nationalgeographic.com, runnersworld.com, eteamz.com, backcountry.com and wired.com. A little over half (59%) of these ads were placed site direct, as opposed to only 32% in 2014.
400 North Elm St.
Greensboro, NC 27401
Director, Digital Marketing – North Face