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Meijer, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Meijer is a grocery store and general merchandise retailer that has over 150 stores in the midwestern United States and is open 24 hours, 364 days a year. Offering over 150,000 products as well as a full-line of groceries, each store has approximately 40 departments that include automotive, home decor, fashion, health and beauty care, electronics, and a pharmacy.

Main Telephone (616) 453-6711
Main Fax (616) 791-2886
Primary Address
2929 Walker Avenue, NW
Building 985
Grand Rapids, MI 49544-9428
USA

Meijer, Inc. Contacts

Contacts (5/24)
Name Title State
Paul B. Vice Chairman- Ameritis MI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (616) 453-6711
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2929 Walker Avenue, NW
Building 985
Grand Rapids, MI
49544-9428
USA

Mark M. Chief Executive Officer MI
Dan W. Chief Financial Officer & Senior Vice President, Finance & Administration MI
Peter W. Executive Vice President, Merchandising & Marketing MI
Michael R. Vice President, Customer Marketing & Emerging Technology MI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Meijer, Inc. ********

Agency Relationships


Brand Agency Service From To
******, ***. ******** AOR - creative 2011 present
******, ***. *** ********** ******* creative, digital 2013 present
******, ***. ********* | ***** media planning 2015 present

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Recent Discussions

Who is the Vice Chairman- Ameritis of Meijer, Inc.?

Who is the marketing contact for specialty retailers in MI

What is the email of the Chief Executive Officer of Meijer, Inc.?

What is direct phone of the Chief Financial Officer & Senior Vice President, Finance & Administration of Meijer, Inc.?

Who is the AOR - creative agency of Meijer, Inc.?

Your personal LinkedIn network connections

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DailyVista

Q4, Q2 Media Opps: Meijer moves media planning, buying to Spark


Subject: Digital, online, mobile, social media, TV, print

Company: new market in 20 years.

Opportunity: Just moved its $24 million planning and buying account to here). Therefore, reach out to the new team now to see if they’re handling buys for Q4, Meijer’s top buying period. If not, they should certainly handle Q2, the grocer’s No. 2 buying period. We’ll keep you posted as we learn more, including new contacts on the account. 

About 70% of Meijer’s ad presence last year was split between spot TV and newspapers, but the latter has fallen in recent years as dollars get re-invested into digital, primarily display. Most of Meijer’s display presence has shifted to programmatic compared to last year, as well. An advantage may go to news, shopping and health/fitness sellers, based on Meijer’s recent display trends.

Additional Insight

Media Spend: Meijer spent $23.8 million on measured media last year, even with 2013. The majority of budget in 2014 went to spot TV ads, followed by newspapers, display and radio.

Digital Breakdown: This year 679 display ads have run on 4,110 publishers (20% mobile), 71% of which were placed programmatically compared to site direct. Desktop has targeted news, arts & entertainment, shopping and food & drink sites like pricegrabber.com, foodntwork.com, wcpo.com, everydayhealth.com and mlive.com. Mobile display, at its highest levels June-Sept., primarily was on news and shopping sites, led by mycokerewards.com, fitnessmagazine.com, foodandwine.com, answerbag.com and thepioneerwoman.com. 

11 video ads have appeared on 470 publishers, which overwhelmingly are news sites. Top sites include topix.com, cbsports.com, usatoday.com and seattlepi.com.

For comparison, through the first nine months of 2014 Meijer only ran 148 display ads with 526 sites, 60% of which were placed site direct.

Meijer
2929 Walker Ave., NW
Building 985
Grand Rapids, MI 49544
(616) 453-6711

Michael Ross
Vice President, Customer Marketing & Emerging Technology
(616) 453-6711
mike.ross@meijer.com

Nicole Laughlin
Vice President, Marketing
(616) 453-6711
nicole.laughlin@meijer.com