Destination Maternity Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Philadelphia, PA, Mothers Work designs and sells maternity apparel. The company currently operates retail outlets and stores worldwide under the Motherhood Maternity, A Pea in the Pod, and Destination Maternity brands.
|Main Telephone||(215) 873-2200|
|Main Fax||(215) 625-6925|
Destination Maternity Corporation ContactsContacts (5/10)
|Anthony R.||Chief Executive Officer||NJ|
Sample of Associated Brands
|Agata R.||Vice President, Strategic Partnerships||NJ|
|Elizabeth S.||Vice President, Branding & PR||NJ|
|Gavin J.||Director, Marketing - Loyalty & CRM||NJ|
|Alexa B.||Director, Public Relations & Communications||NJ|
|A Pea in the Pod||******|
|Destination Maternity Corporation||****|
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Millennial Engagement Opps: Destination Maternity ‘revaluating' marketing partners
Subject: digital, e-commerce, print, social media, sponsorship
Company: Destination Maternity (DM) headquartered in Philadelphia, operates retail outlets and stores under the Motherhood Maternity, A Pea in the Pod and Destination Maternity brands.
Opportunity: During the Q1 earnings call, CEO Tony Romano said the company has been busy “reevaluating” each of its third party strategic partners – including marketing partners. Moving forward, to combat continued struggles, Romano said DM wants to become more customer focused by placing the customer at the center of every product, marketing, planning and operating decision. Romano also noted that millennial women are rapidly becoming a larger percentage of the customer base; in fact, millennial women will represent more than half of all new moms by 2020. Therefore, those with ideas that will get DM’s brands in front of these 18-32 year-old women should reach out now during the “reevaluating” stage.
New Leadership: In April, DM named Gwen Bennett as its new VP of e-commerce, and in May, Agata Clevenger was named VP of strategic partnerships. At the beginning of the year, Elizabeth Samet joined the company as creative director.
Media Spend: According to Kantar Media, DM spent $4.4 million on measured media last year. The majority of this was allocated to print spend ($2.9 million), while digital spend was $1.5 million. Moat reports that DM has run 37 standard display ads on 164 publishers this year. Top ad destinations include portal, local paper, health and lifestyle sites such as match.com (let that sink in for a second), about.com, health.com, thisoldhouse.com and dolldivine.com.
Agency Relationships: DM currently handles media buying and planning in-house, according to The List. We hear that AMP Boston is responsible for digital media
456 N. 5th St.
Philadelphia, PA 19123
Vice President, e-Commerce
Vice President, Strategic Partnerships
Vice President, Marketing Partnerships
**Emails follow company format, but have not been verified at the time of publication