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Destination Maternity Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Philadelphia, PA, Mothers Work designs and sells maternity apparel. The company currently operates retail outlets and stores worldwide under the Motherhood Maternity, A Pea in the Pod, and Destination Maternity brands.

Main Telephone (215) 873-2200
Main Fax (215) 625-6925
Primary Address
232 Strawbridge Drive
Moorestown, NJ 08057
USA

Destination Maternity Corporation Contacts

Contacts (4)
Name Title State
Agata C. Vice President, Strategic Partnerships NJ
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (215) 873-2200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 232 Strawbridge Drive
Moorestown, NJ
08057
USA

Gavin J. Director, Marketing - Loyalty & CRM NJ
Alexa B. Director, Public Relations & Communications NJ
Michelle M. Digital Marketing Manager NJ

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
A Pea in the Pod ******
Motherhood Maternity ******
Oh Baby! *
Destination Maternity Corporation ****
Edamame *

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DailyVista

Millennial Engagement Opps: Destination Maternity ‘revaluating' marketing partners


Subject: digital, e-commerce, print, social media, sponsorship

Company: Destination Maternity (DM) headquartered in Philadelphia, operates retail outlets and stores under the Motherhood Maternity, A Pea in the Pod and Destination Maternity brands.    

Opportunity: During the Q1 earnings call, CEO Tony Romano said the company has been busy “reevaluating” each of its third party strategic partners – including marketing partners. Moving forward, to combat continued struggles, Romano said DM wants to become more customer focused by placing the customer at the center of every product, marketing, planning and operating decision. Romano also noted that millennial women are rapidly becoming a larger percentage of the customer base; in fact, millennial women will represent more than half of all new moms by 2020. Therefore, those with ideas that will get DM’s brands in front of these 18-32 year-old women should reach out now during the “reevaluating” stage.

Additional Insight

New Leadership: In April, DM named Gwen Bennett as its new VP of e-commerce, and in May, Agata Clevenger was named VP of strategic partnerships. At the beginning of the year, Elizabeth Samet joined the company as creative director.   

Media Spend: According to Kantar Media, DM spent $4.4 million on measured media last year. The majority of this was allocated to print spend ($2.9 million), while digital spend was $1.5 million. Moat reports that DM has run 37 standard display ads on 164 publishers this year. Top ad destinations include portal, local paper, health and lifestyle sites such as match.com (let that sink in for a second), about.com, health.com, thisoldhouse.com and dolldivine.com.

Agency Relationships: DM currently handles media buying and planning in-house, according to The List. We hear that AMP Boston is responsible for digital media

Destination Maternity 
456 N. 5th St.
Philadelphia, PA 19123
(215) 873-2200

Gwen Bennett 
Vice President, e-Commerce
(215) 873-2200
gbennett@destinationmaternity.com**

Agata Clevenger 
Vice President, Strategic Partnerships
(215) 873-2200
aclevenger@destinationmaternity.com**

Zanny Oltman 
Vice President, Marketing Partnerships
(215) 873-2285
zoltman@destinationmaternity.com

**Emails follow company format, but have not been verified at the time of publication