Jo-Ann Stores, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Headquartered in Hudson, OH, Jo-Ann Stores, Inc. is a specialty fabric retail chain founded in 1943. Originally called Cleveland Fabric Shop, Jo-Ann Stores market and sell fabrics, craft supplies, decorating and floral items as well as seasonal goods.
|Main Telephone||(330) 656-2600|
|Main Fax||(330) 463-6675|
Jo-Ann Stores, Inc. ContactsContacts (5/8)
|Jill S.||Chief Executive Officer||OH|
Sample of Associated Brands
|Chris D.||Senior Vice President, Marketing & Omni-Channel||OH|
|Richard V.||Vice President, Brand Creative||OH|
|Steve M.||Director, Loyalty & CRM||OH|
|Earl J.||Manager, Omni-Channel Solutions||OH|
|Jo-Ann Stores, Inc.||********|
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Accounts on the move recap for the week of June 29
Below is a compilation of DailyVista's top accounts on the move published during the previous week. We will publish these recaps every Monday afternoon to give you a one-stop, quick glance destination for our top account shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “DailyVista Reports” once it moves off the front page of the site.
We recently here) and have high potential of appointing new agencies within six-to-12 months. So, look for upcoming agency shifts at these companies, as well.
Scope of Work: Creative AOR
Additional Insight: We’ve also confirmed that e nonprofit is in the midst of an RFP process to land a new media agency. We're not sure how far along the process is, but it's certainly worth engaging decision makers to find out and pitch, accordingly. The Association's fiscal year begins July 1, so we'd expect a decision to be made soon.S ellers – for now, pitch in-house decision makers for calendar Q4 dollars, historically one of Alzheimer's Association top buying periods. The organization traditionally targets donors and adult children ages 35-64 who act as caregivers of a parent with Alzheimer's disease.
Bud Light (St. Louis)
Scope of Work: US creative AOR
Additional Insight: The brew is the top selling beer in the US, but sales have been falling for years as drinkers turn more to craft labels and wine. As such, the “Up for Whatever” campaign is likely to end, but millennial geared experiential outlays should continue. Jorn Socquet, AB-InBev's US marketing VP, has said since his hire last year (research
Heineken (New York)
Scope of Work: AOR - Heineken brand
Additional Insight: . It is expected that Publicis will work with more than 10 creative agencies on US work, but a spokesperson for the US division said that there are no outstanding RFPs for ideas from other agencies. US revenue for Heineken remains flat and declines continue for Heineken Light, so look for increased marketing spend to be put toward reviving the slowing brands. Furthermore, keep an eye on Desperados since W+K was taken off that account, as well.
Kellogg (Battle Creek, Mich.)
Scope of Work: Creative AOR – Special K
Additional Insight: Special K re-branding is already underway, shifting marketing from weight management to positive, healthy living style messaging that emphasizes the presence of protein, fiber, grains, and other nutritional benefits (research
Sprint (Overland Park, Kansas)
Incumbent: The account was split between Publicis siblings MV, Starcom and DigitasLBi
Additional Insight: The New York office is in the middle of staffing up to support Sprint, so look for the change to take place in Q3.
Susan G. Komen (Dallas)
Opportunity: The nonprofit and Dallas-based advertising AOR Slingshot have parted ways recently. Komen has not aligned with another agency yet. Therefore, advertising/media agencies with deep nonprofit experience should reach out to secure this potential business. We're not sure how far along the search for a new shop is, but we'll keep you posted.
Additional Insight: This comes after Norman Bowling, chief revenue and marketing officer, left Komen in May, after less than a year on the job. Rhasheda Boyd, managing director of marketing, is leading marketing now, but we're not sure if she's Bowling's permanent successor. Either way, she should be a key decision maker to engage. Sellers – Susan G. Komen's annual ad spend has fallen year-over-year since 2012 as budgets moved away from TV to magazines. However, we've learned that Dallas-based
Tourism Partnership of Niagara (Niagara Falls, Ontario)
Scope of Work: Full-service AOR
Additional Insight: The agency will lead brand strategy and planning, advertising, and media planning and buying. Initial work will focus on a strategic brand review and redesign of the
Travelocity.com (Southlake, Texas)
Incumbent: Cheil’s McKinney
Additional Insight: Look for ad dollars around a new campaign launch in the coming months. Brad Wilson, Travelocity VP and general manager, wrote in an internal email that the review was launched to address “the hyper-competitive online travel space” where “breaking through the clutter with both a trusted brand and a fresh consumer message is of paramount importance.” Focus on securing media for Q1 and Q2, Travelocity's top two buying periods since 2012. Publicis's
Zaxby's (Athens, Ga.)
Opportunity: We've received a tip that Zaxby's is preparing to review its AOR relationship with Jacksonville, Fla.-based St. John & Partners (SJ&P), which has handled advertising, PR and media planning and buying since 2002, according to The List. We haven't been able to confirm this 100% but we wanted to keep you posted because the account appears to be in play.
Additional Insight: The review comes as Zaxby's eyes Full Article