Back to All Companies

Golfsmith International, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Golfsmith International operates more than 70 stores across the United States, selling apparel, accessories and equipment for golf and tennis players. The company also sells via its Web site and through a range of catalogs.

Main Telephone (512) 837-8810
Main Fax (512) 837-1245
Primary Address
11000 North IH-35
Austin, TX 78753-3195

Golfsmith International, Inc. Contacts

Contacts (5/7)
Name Title State
Jerry C. Board Member TX
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (512) 837-8810
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 11000 North IH-35
Austin, TX

David R. Chief Executive Officer TX
Dan S. Regional Director, Sales TX
Matt H. Director, eCommerce TX
Cassandra S. Director, Marketing TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Golfsmith ********
Clubmakers Catalog *
Golfsmith International, Inc. *
MacGregor Golf Company *
Killer Bee *

Agency Relationships

Brand Agency Service From To
********* ******** Creative 2016 present
********* *************, ***. ********** ********* ********* public relations 2008 present
********* *************, ***. ******* **************, ***. AOR - media buying & planning unknown present

See Winmo sales intelligence in action

Recent Discussions

Who is the Board Member of Golfsmith International, Inc.?

Who is the marketing contact for specialty retailers in TX

What is the email of the Chief Executive Officer of Golfsmith International, Inc.?

What is direct phone of the Regional Director, Sales of Golfsmith International, Inc.?

Who is the Creative agency of Golfsmith International, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections


Sports Media Opps: Golfsmith debuts first campaign from new agency (Score 51)

Subject: Digital, online, TV, radio, print, sponsorship


Update (4/12): The first campaign from Austin-based debuted this week. Three 15-second TV spots and one 60-second spots are running across TV, online and on Golfsmith’s social channels.

Therefore, golf-endemic and sellers should continue to go after spring/summer campaign dollars. As we’ve reported (more below), Golfsmith is making a bigger ad push into digital and Q2 is its top buying period. Broadcast planning and buying is still at Dallas-based Camelot.

The Austin-based shop was hired after here). 

TV Breakdown: $516,000 has been spent thus far on Preacher’s first ad (see above), which debuted April 4 (see targeting right), according to

Digital Breakdown: Moat reports that new campaign video ads started running March 14., and have been targeted the most.

Below originally published 3/2

Lewis, VP of omnichannel marketing, is now functioning as CMO after the departure of marketing head Lisa Zoellner last fall (research 

Also, we hear a lot more money is going to CRM partner Experian as part of Golfsmith's ongoing omnichannel expansion efforts, further evidence that money isn't going to a larger AOR retainer style relationship.

However, golf endemic digital and sports TV sellers should be all over Golfsmith. Display spending already skyrocketed last year, a trend that should continue given the plans above and Lewis's CRM/digital roots. National TV outlays are also up (more below). Q2 has been the retailer's top advertising period since at least 2013, so reach out immediately. Center your initial introduction on Father's Day ads. Broadcast planning and buying is still at Dallas-based Camelot.

Additional Insight

Experience: Lewis has been with Golfsmith since summer 2013. She's served in various CRM related roles and was promoted to omnichannel marketing VP in October. 

Media Spend: $13.8 million went to measured media through Q3 last year, more than $11 million spent annually in 2014 and 2013, according to Kantar Media. Last year, about half supported broadcast ads. Display comprised most of the remainder, followed by network radio and magazine buys. 

Note that display spending reached almost $4 million last year, up from only $243,000 and $447,000 in 2014 and 2013, respectively., Kantar reports.

TV Breakdown: During the last 12 months, $4.1 million has gone to national TV ads (see targeting right), all of which was allocated between April and July, according to This is up from $2 million spent during the prior year period, when ads also ran April-July.

Digital Breakdown: During the last year, banners, high impact and video ads have appeared on about 250 publishers (30% mobile), 95% of which were placed site direct versus programmatically. Golf publishers make up the majority if this activity, led by, and

However, news sites were a big part of the mix too. Other top sites included,,, nd 

For comparison, over the same period a year earlier, banners and high impact only ran on three publishers:, and 

Winmo profile
11000 North IH-35
Austin, TX 78753
(512) 837-8810

Kim Lewis
Vice President, Omnichannel Marketing (CMO function)
(512) 837-8810

Cassandra Stoklosa
Director, Marketing
(512) 837-8810