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Golfsmith International, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Golfsmith International operates more than 70 stores across the United States, selling apparel, accessories and equipment for golf and tennis players. The company also sells via its Web site and through a range of catalogs.

Main Telephone (512) 837-8810
Main Fax (512) 837-1245
Primary Address
11000 North IH-35
Austin, TX 78753-3195
USA

Golfsmith International, Inc. Contacts

Contacts (5/12)
Name Title State
Jerry C. Board Member TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (512) 837-8810
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 11000 North IH-35
Austin, TX
78753-3195
USA

David R. Chief Executive Officer TX
Kim L. Vice President, Omnichannel Marketing TX
Debbie A. Vice President, Seasonal Planning & Marketing Partnerships TX
Dan S. Regional Director, Sales TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Golfsmith ********
Clubmakers Catalog *
Golfsmith International, Inc. *
MacGregor Golf Company *
Killer Bee *

Agency Relationships


Brand Agency Service From To
********* ******** Creative 2016 present
********* *************, ***. ********** ********* ********* public relations 2008 present
********* *************, ***. ******* **************, ***. AOR - media buying & planning unknown present

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DailyVista

Golfsmith hires Doner as creative AOR


Company:  Golfsmith International

New Agency:  MDC Partners’ Doner


Scope of Work:  Creative AOR

 
Incumbent: Austin, Texas-based Greatest Common Factory
 
Additional Insight: Doner is now responsible for all creative integrated marketing for the Golfsmith brand in the U.S. and the Golf Town brand in Canada, including TV, radio, digital and print.
 
The MDC-owned agency’s first work is expected early next year.
 
The review was conducted by Hasan + Co. New York, according to a statement.
 
Media responsibilities, which weren’t part of the re view, remain at Dallas-based Camelot.
 
The agency shift comes after CMO Lisa Zoellner joined Golfsmith in June 2012.
 
“As we continue to grow our business and strengthen our brands, exceeding our customers’ expectations through service and expertise will be our focus,” she said in a statement. “Doner combines a deep understanding of our core consumer with a proven track record in retail. We look forward to partnering with the Doner team to roll out an integrated platform that will further differentiate our brands and enable us to continue to grow market share in this highly competitive category.”
 
Also last year, Austin-based Golfsmith, which touts itself as the world’s largest specialty golf retailer, merged with Golf Town, Canada’s largest golf retailer with 54 stores. The company, no with more than 150 experiential retail locations, competes with specialty retailer concepts like PGA Tour Superstore and sports chains like Dick’s.
 
Golf Townlisa.zoellner@golfsmith.com