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Petco Animal Supplies, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Headquarterd in San Diego, California, Petco Animal Supplies Inc. is a chain of retail stores providing premium pet food, supplies and services. In addition to retail operations, Petco's services include pet grooming, professional pet photography and pet training courses.

Main Telephone (858) 453-7845
Main Fax (858) 677-3095
Primary Address
10850 Via Frontera
San Diego, CA 92127
USA

Petco Animal Supplies, Inc. Contacts

Contacts (5/24)
Name Title State
Brian D. Chairman CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (858) 453-7845
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 10850 Via Frontera
San Diego, CA
92127
USA

Jim M. Chief Executive Officer CA
Kelly B. Chief Information Officer & Senior Vice President CA
Mike N. Executive Vice President & Chief Financial Officer CA
Brad W. Executive Vice President & Chief Merchandising Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Petco Animal Supplies, Inc. ********
Unleashed by Petco *******

Agency Relationships


Brand Agency Service From To
***** ****** ********, ***. ********** Digital, Media Buying, Media Planning 2011 present
***** ****** ********, ***. ********** AOR - media buying & planning 2011 present
***** ****** ********, ***. ***** ****** AOR - creative 2013 present
***** ****** ********, ***. *** ***** Media Buying unknown present

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WinmoEdge

Digital, Martech Opps: Petco appoints SVP to lead e-commerce business, follows CMO hire


Subject: TV, print, social media, digital, online, sponsorship, PR, experiential, direct marketing

Company: Winmo profile), San Diego-based, privately-held pet retailer with more than 1,300 locations nationwide. Petco stores are complemented by the largest integrated e-Commerce offering in pet specialty retail with Petco.com, DrsFosterSmith.com, Liveaquaria.com and Unleashed.com.

Opportunity: Petco has hired omnichannel retail veteran Jodi Watson as its first SVP of Petco Direct, its direct to-consumer business that includes Petco, Vitro has had creative since 2013, so both are past average AOR tenure (2.5-3 years). 

Therefore, agencies with deep digital and omnichannel expertise should continue to reach out. Sellers – planning should be underway soon for the winter holiday period, Petco’s top sales period of the year, so start engaging decision makers now. Female-focused sellers should have an advantage since women ages 30-to-65 tend to spend the most on pet products. However, keep in mind that the Unleashed store format, with more than 130 locations in or around urban markets, is designed to appeal to a younger customer segment.

Additional Insight

Experience: Watson was with Wolverine Worldwide since 2009, culminating as consumer direct president. 

Media Spend: Petco spent $51.6 million on measured media last year, up 13% from $45.6 million in 2014, according to Kantar Media. Broadcast has made up about 80% of Petco’s ad budget since 2014. The remainder last year mostly supported magazine and newspaper ads.

TV Breakdown: During the last 12 months, $35 million has gone to national TV ads (see targeting right), up from $31.8 million during the same prior year period, iSpot.tv reports.

Digital Breakdown: During the past year, banners, high impact and video have run primarily on news, pet and entertainment publishers. Top targeted sites have included dailypuppy.com, takepart.com, appstorm net, hellobeautiful.com, hgtv.com, greatergood.com, foodnetwork.com, according to Moat.

Note that mobile ads have skewed toward entertainment and food/drink sites, led by foodnetwork.com. 

Winmo profile)
9125 Rehco Rd.
San Diego, CA 92121 
(858) 453-7845

Michael Zuna
Chief Marketing & Digital Officer
(858) 453-7845
michael.zuna@petco.com

Jodi Watson
Senior Vice President – Petco Direct
(858) 453-7845
jodi.watson@petco.com