Back to All Companies

ShopKo Stores, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




ShopKo owns and operates a chain of retail stores that sell name brand merchandise and provide pharmaceutical and optical services. Shopko Stores, Inc. locations can be found throughout the Midwest, Mountain and Pacific Northwest regions. The company is headquartered in Green Bay, WI.

Main Telephone (920) 429-2211
Main Fax (920) 429-4165
Primary Address
Post Office Box 19060
Green Bay, WI 54307-9060
USA

ShopKo Stores, Inc. Contacts

Contacts (4)
Name Title State
Peter M. President & Chief Executive Officer WI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (920) 429-2211
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Post Office Box 19060
Green Bay, WI
54307-9060
USA

Kathy F. Vice President, Advertising WI
Dianne P. Vice President, Customer Relationship Marketing WI
Susan N. Director, Photo Studio & Digital Production WI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
ShopKo Stores, Inc. *******
ShopKo Express Rx *

Agency Relationships


Brand Agency Service From To
****** ******, ***. ***** Creative 2014 present

See Winmo sales intelligence in action

Recent Discussions

Who is the President & Chief Executive Officer of ShopKo Stores, Inc.?

Who is the marketing contact for Retail Stores & Chains in WI

What is the email of the Vice President, Advertising of ShopKo Stores, Inc.?

What is direct phone of the Vice President, Customer Relationship Marketing of ShopKo Stores, Inc.?

Who is the Creative agency of ShopKo Stores, Inc.?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

DailyVista

ShopKo continues expansion with Hometown additions


Subject: broadcast, regional marketing, digital, social media, radio, print

Company: Shopko, the Green Bay, Wis.-based chain of retail stores that sells brand name merchandise and provides pharmaceutical and optical services. Shopko Stores can be found throughout the Midwest, Mountain and Pacific Northwest regions. Shopko currently operates 350 stores across 22 states. A smaller format store – Shopko Hometown – debuted in 2010. It currently has 180 locations.

Opportunity: ShopKo has announced plans to continue its rapid growth. This summer, 15 new Hometown stores will open across eight states (Mont., Kan, NM, Okla., ND, Minn., Colo. and Ind.). ShopKo already opened 20 stores earlier this year and will add 15 more in October – bringing the total of stores opened in 2015 to 50. ShopKo Hometown stores focus on serving smaller, rural communities and offers both national and private label brands. Q4 is ShopKo's biggest spend period, like most retailers, so look for dollars toward the end of the year – especially as the expansion ramps up.

Additional Insight

Media Spend: According to Kantar Media, Shopko spent $10.1 million on measured media in 2014. The majority of this was spent on print ads ($5.5 million), while broadcast and radio received about $2.1 million each.

Moat reports that all of Shopko's 2014 standard display ads were purchased directly from publishers instead of by ad networks or exchanges. Overall, the retailer ran display with 41 publishers (5% mobile), mostly local news sites like idahostatesman.com, uppermichigansource.com, leadertelegram.com, packers.com and ketv.com. Digital ads were run almost exclusively in December.

So far this year, the company has run three standard display ads on 12 publishers – 99% of which were purchased directly from the publisher.

Agency Relationships: In April, ShopKo named here).  According to The List, media is handled in-house.

Shopko Stores, Inc. 
700 Pilgrim Way
Green Bay, WI 54307
(920) 429-2211

Michael Cooper 
Senior Vice President, Marketing
(920) 429-2211
michael.cooper@shopko.com

Dianne Parker 
Vice President, Customer Relationship Marketing
(920) 429-2211
dianne.parker@shopko.com