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H&R Block, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




H&R Block, Inc., headquartered in Kansas City, MO, is a leading tax preparation company. With offices in multiple countries, H&R Block operates through four business segments: Tax Services, Mortgage Services, Business Services and Investment Services. The company also has its own tax preparation software and provides consultative services in the segments they serve.

Main Telephone (816) 753-6900
Main Fax (816) 753-8538
Primary Address
One H&R Block Way
Kansas City, MO 64105
USA

H&R Block, Inc. Contacts

Contacts (5/16)
Name Title State
Kathy C. Chief Marketing Officer MO
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (816) 753-6900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: One H&R Block Way
Kansas City, MO
64105
USA

William C. Chief Executive Officer MO
Mark C. Vice President, Product Innovation and New Business MO
Heather W. Vice President, Digital Experience MO
Amy H. Vice President, Interactive Marketing & Online Experience MO

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
H&R Block, Inc. *********

Agency Relationships


Brand Agency Service From To
*&* *****, ***. ***** ********** ******** ********* AOR - multicultural 2007 present
*&* *****, ***. *** media buying & planning unknown present
*&* *****, ***. ******* public relations unknown present
*&* *****, ***. ****** *********** creative 2010 present
*&* *****, ***. ******** ********* ******* multicultural events unknown present

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DailyVista

H&R Block realigns organization, forms U.S. Client Services


Top U.S. tax preparer H&R Block Inc. has a broad strategic realignment to create a more cohesive end-to-end client experience, including the formation of U.S. Client Services.

The four executives leading this unit will all directly report to President and Chief Executive Officer Bill Cobb, who
Alan Bennett last May. Cobb was president of EBay Inc.’s U.S. marketplaces division and oversaw affiliated businesses including online ticket reseller StubHub, Shopping.com and Rent.com.

Chief Marketing Officer Robert Turtledove will continue to drive the company's client acquisition, retention and growth across U.S. Client Services. He leads the company's brand, online, field, research and social marketing strategies.

Turtledove
H&R Block in 2009 after more than 25 years of experience in consumer, brand, retail, digital and international marketing with some of the world's most iconic brands such as Pepsi, Pizza Hut, Frito Lay and Unilever.

As part of this realignment, Jason Houseworth has been named president of U.S Tax Services and Amy McAnarney has been appointed president of Retail Client Services. Susan Ehrlich, president of financial services, will continue leading the company's efforts to grow its H&R Block Emerald Prepaid MasterCard and all other forms of financial services offered to its retail and digital tax clients.

Phil Mazzini, president of Retail Tax Services, has resigned from the company, effective April 30.

H&R Block also announced it has retained
to lead the search for a new chief financial officer. The company's current CFO, Jeff Brown, will remain with the company and continue to serve as CFO during the search for a successor.

Once a successor is found, Brown will transition to chief accounting and risk officer, where he will oversee all aspects of the company's accounting function and coordinate its enterprise risk management approach.

's TurboTax and the regulatory clamp down of their most profitable product – tax refund loans.

H&R’s major competitor Jackson Hewitt Tax Services filed for the pre-packaged bankruptcy last May, partly due to those reasons. Jackson Hewitt has since
from creditor protection.

H&R Block stated that it will eliminate approximately 350 full-time positions throughout its Kansas City headquarters and nationwide field organization as part of its reorganization. The company also will streamline its seasonal workforce and close about 200 underperforming company-owned offices.

The overall goal of this realignment is to drive better efficiency and accountability throughout the organization, and to align its resources to balance long-term client and revenue growth. The company expects that the changes will create net annualized savings of $85 to $100 million by the end of fiscal year 2013 as a result of the strategic realignment.

“Following the completion of my first tax season and a strategic review of our organization, we believe this realignment is an important next step in becoming a nimbler, more profitable, and more client-centric company,” Bill Cobb, president and chief executive officer stated in a release. “We have settled on a new organizational structure and identified more efficient ways to operate. We believe these actions will allow us to compete more effectively, more quickly respond to our clients' needs, and invest in our future as we intensify efforts in our core businesses."

Kansas City, Mo.-based H&R Block plans to report its fourth quarter and fiscal 2012 results on June 26.

H&R Block Inc. has prepared more than 575 million tax returns worldwide since 1955, making it the country's largest tax services provider. In fiscal 2011, H&R Block had annual revenues of nearly $3 billion and prepared more than 24.5 million tax returns worldwide, including Canada and Australia.

Tax return preparation services are provided in company-owned and franchise retail tax offices by approximately 100,000 professional tax preparers, and through H&R Block At Home digital products.

The List reports that New York-based
is H&R Block’s search marketing AOR.

The tax preparer allocated $147 million towards measured media in 2011, down from $154.6 million in 2010. About $52.3 million was spent on network television ads, about $29.2 million was spent on cable television ads and about $18.9 million was spent on search.


H&R Block Inc.
One H&R Block Way
Kansas City, MO 64105
(816) 753-6900

Robert Turtledove
Senior Vice President & Chief Marketing Officer
(816) 753-6900
robert.turtledove@hrblock.com
Bill Cobb
President & Chief Executive Officer
(816) 753-6900

Kathy Collins (Assistant:Cheryl Wasmer, cwasmer@hrblock.com)
Vice President, Marketing, Communications & Brand Management
(816) 753-6900
kathy.collins@hrblock.com

Jennifer Breedlove
Senior Marketing Manager
(816) 753-6900
jbreedlove@hrblock.com