CA Technologies | Company Profile, Marketing Contacts, Media Spend, Brands
CA Technologies is one of the largest information technology software providers in the world. Headquartered in Islandia, NY, the company has office locations in multiple countries and offers its software products to government entities, educational institutions and other diverse companies worldwide.
|Main Telephone||(800) 225-5224|
|Main Fax||(631) 342-6800|
CA Technologies ContactsContacts (5/22)
|Lauren F.||Executive Vice President & Chief Marketing Officer||NY|
Sample of Associated Brands
|Darlan M.||Chief Communications Officer||NY|
|Michael G.||Chief Executive Officer||NY|
|Coco I.||Principal, Digital Marketing Optimization, Personalization & Analytics||NY|
|Jacob L.||Executive Vice President, Strategy & Corporate Development||NY|
|Computer Associates International, Inc.||*|
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Score 56 - Close Watch: CA Technologies ad activity up to boost enterprise solutions awareness
Subject: B2B, print, social media, digital, online, mobile
Company: CA Technologies, long-struggling Islandia, N.Y.-based IT management software company
Therefore, business decision maker (BDM)-focused sellers (financial, news) should continue to reach out. CA Technologies ads previously skewed more towards IT decision makers, but management has realized that BDMs are playing a bigger part in the enterprise solutions consideration process Media planning and buying is out of Swirl, SF, according to The List.
Agencies - shops with experience in the B2B tech space should continue to reach out, as well. This new campaign was created by here).
Beyond continuing struggles (at least three straight years of falling revenue), the shop is approaching average AOR tenure (2.5-3 years) and CMO Lauren Flaherty has been on the job past average CMO median tenure (27 months). Also, CA Tech is pivoting the brand to continue growing enterprise solution revenue and move away from the stagnant mainstream solutions business.
So if "App Culture" doesn't meet ROI expectations, it could be time for CA Tech to take what chips it has left and move to a new poker table.
Media Spend: Advertising expense was approximately $35 million for fiscal 2016 ended March 31, down from $39 million and $38 million for fiscal years 2016 and 2015, respectively, according to documents filed with the SEC.
Last year, CA Tech's ad budget mostly supported search, national newspapers and display ads, according to Kantar Media. Outdoor, the bulk of spending in 2015, fell from $6.6 million then to about $287,500 in 2015.
Digital Breakdown: Since April 1, 135 standard, 433 high impact and nine video ads have been published on about 700 publishers (<1% mobile), most of which were placed site direct versus programmatically. Desktop ads are mostly running on news and tech publishers, led by sites such as infoworld.com, cnn.com, serverfault.com, wired.com, zdnet.com, bloomberg.com, cnbc.com and forbes.com.
Video has appeared on 11 publishers, Moat reports. Top targeted sites include forbes.com, cnn.com, washingtonpost.com, fortune.com, cnbc.com and bloomberg.com.
Chief Marketing Officer