Xerox Business Services | Company Profile, Marketing Contacts, Media Spend, Brands
Affiliated Computer Services, Inc., a Xerox company provides diversified business processes & information technology outsourcing solutions. The Company has two segments based on the clients it serves: commercial and government. Affiliated Computer Services, Inc. is headquartered in Dallas, TX. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(214) 841-6111|
|Main Fax||(214) 828-4389|
Xerox Business Services ContactsContacts (1)
|Jana D.||Product Manager||TX|
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|Xerox Business Services||*|
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H1 Media Opps: Xerox launches new ad campaign
Subject: TV, online, digital, video, magazine, outdoor sponsorship, events
Company: Xerox, Norwalk, Conn.-based business process and document management company
Opportunity: Debuted its first campaign in two years Sunday afternoon during the US Open tennis tournament, which Xerox is sponsoring. ”Work Can Work Better,” by WPP’s Xaxis.
Agencies – we’re monitoring the results/ROI from this campaign closely since new CMO John Kennedy surprisingly didn’t take Xerox into review when he was hired last summer (research services business (the future of the company in a cloud-based world – goodbye hardware like copiers and printers) should signal a review by Q2.
Media Spend: Last year, Xerox spent $20.6 million on measured media, down 33% from $31.5 million in 2013. The bulk of last year’s budget was split between broadcast and display ads, with magazine buys making up most of the remainder.
TV Breakdown: So far this year, about $1.7 million has supported one national TV flight from the middle of May to the end of June (see targeting right), down from almost $3 million over the same period last year. For all of 2014 $5.4 million went to national TV compared to $1.3 million in 2013, according to iSpot.tv.
Digital Breakdown: Since January, 61 display ads have run on 2,849 publishers (<1% mobile), 90% of which were placed programmatically instead of site direct. Activity, at its highest levels February-April, has mostly targeted local paper publishers. Xerox’s six video ads this year have run on 55 publishers, primarily local/large paper and sports sites, Moat reports.
2828 North Haskell Ave.
Dallas, TX 75204
Vice President & Chief Marketing Officer
Vice President, Global Advertising, Brand Content & Media
Direct Dial: (203) 849-2388
Partner & Senior Digital Director – MEC