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Xerox Business Services | Company Profile, Marketing Contacts, Media Spend, Brands




Affiliated Computer Services, Inc., a Xerox company provides diversified business processes & information technology outsourcing solutions. The Company has two segments based on the clients it serves: commercial and government. Affiliated Computer Services, Inc. is headquartered in Dallas, TX. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **

Main Telephone (214) 841-6111
Main Fax (214) 828-4389
Primary Address
2828 North Haskell Avenue
Dallas, TX 75204
USA

Xerox Business Services Contacts

Contacts (1)
Name Title State
Jana D. Product Manager TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (214) 841-6111
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2828 North Haskell Avenue
Dallas, TX
75204
USA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Xerox Business Services *

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DailyVista

H1 Media Opps: Xerox launches new ad campaign


Subject: TV, online, digital, video, magazine, outdoor sponsorship, events

Company: Xerox, Norwalk, Conn.-based business process and document management company

Opportunity: Debuted its first campaign in two years Sunday afternoon during the US Open tennis tournament,  which Xerox is sponsoring. ”Work Can Work Better,” by WPP’s Xaxis.

Agencies – we’re monitoring the results/ROI from this campaign closely since new CMO John Kennedy surprisingly didn’t take Xerox into review  when he was hired last summer (research services business (the future of the company in a cloud-based world – goodbye hardware like copiers and printers) should signal a review by Q2. 

Additional Insight

Media Spend: Last year, Xerox spent $20.6 million on measured media, down 33% from $31.5 million in 2013. The bulk of last year’s budget was split between broadcast and display ads, with magazine buys making up most of the remainder. 

TV Breakdown: So far this year, about $1.7 million has supported one national TV flight from the middle of May to the end of June (see targeting right), down from almost $3 million over the same period last year. For all of 2014 $5.4 million went to national TV compared to $1.3 million in 2013, according to iSpot.tv.

Digital Breakdown: Since January, 61 display ads have run on 2,849 publishers (<1% mobile), 90% of which were placed programmatically instead of site direct. Activity, at its highest levels February-April, has mostly targeted local paper publishers.  Xerox’s six video ads this year have run on 55 publishers, primarily local/large paper and sports sites, Moat reports.

Xerox
2828 North Haskell Ave.
Dallas, TX 75204
(214) 841-6111 

John Kennedy
Vice President & Chief Marketing Officer
(214) 841-6111
john.kennedy@xerox.com

Barbara Basney
Vice President, Global Advertising, Brand Content & Media 
Direct Dial: (203) 849-2388
barbara.basney@xerox.com

Mike Valentin 
Partner & Senior Digital Director – MEC
(212 474-0000
michael.valentin@mecglobal.com