Adobe Systems, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
Adobe Systems Inc., headquartered in San Jose, CA, is a computer software company. Adobe markets a variety of graphic design, publishing and imaging software programs for print, Web and video production.
|Main Telephone||(408) 536-6000|
|Main Fax||(408) 537-6000|
Adobe Systems, Inc. ContactsContacts (5/78)
|Ann L.||Executive Vice President & Chief Marketing Officer||CA|
Sample of Associated Brands
|Shantanu N.||President & Chief Executive Officer||CA|
|Tim M.||Editor in Chief - CMO.com||CA|
|Donna M.||Executive Vice President, Customer & Employee Experience||CA|
|Bryan L.||Executive Vice President & General Manager, Digital Media||CA|
|Adobe Type Manager (ATM)||*******|
|*******||******, *********** & ********||AOR - creative, digital||unknown||present|
|***** *******, ***.||******, *********** & ********||AOR - social, creative, digital||2001||present|
|***** *******, ***.||*********||social||2013||present|
|***** *******, ***.||***||digital||2012||present|
|***** *******, ***.||******* *******||Social||2015||present|
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Adobe increases cloud presence for marketers, reports huge Q1
Erik McNealStaff Writererikm@dailyvista.com
The company had about $1 billion in sales during the first quarter ended March 1, illustrating the success of Adobe’s “strong” promotional efforts about adoption and becoming more “mission-critical” to creative and marketing customers, Narayen said on the conference call.
Adobe’s success comes with a loss at the period’s end of Chief Technology Officer Kevin Lynch, who to become Apple’s vice president of technology.
Creative Cloud is a monthly membership-based portal that provides customers access to Adobe Creative Suite 6 programs, such as Muse, Acrobat XI and Photoshop Lightroom 4.
“In Digital Media, we're redefining the creative process with Creative Cloud,” Narayen said. “We drove strong Creative Cloud adoption in Q1. We exited the quarter with 479,000 paid subscriptions, and recently, we crossed the 0.5 million mark. With this momentum, we are on track to reach our goal of 1.25 million paid subscriptions by the end of this fiscal year.
He added, “In Digital Marketing, we continue to be the leader in this exploding category, targeting chief marketing officers, chief revenue officers, advertising agencies, and publishing executives who are looking to accelerate their shift to digital.”
There are two components in the digital marketing segment, said Garrett:
- Marketing cloud
“Mobile device use continues to be a driver in the Digital Marketing business,” he added. “Mobile transactions increased to 25 percent, up from 22 percent last quarter. Our focus on five solutions in Digital Marketing with a more simplified pricing program is resonating with customers and increasing the potential to create larger engagements with them.
LiveCycle and Connect contributed $52 million in Q1 revenue, which was consistent with the company’s expectations, Garrett continued.
“Print and publishing was essentially flat quarter-over-quarter, as expected,” he said. “Geographically, we experienced stable demand across our major geographies.”
Fifty percent of company revenue comes from the Americas, with Europe, the Middle East, and Africa (EMEA), and Asia contributing the other half at 30 and 20 percent, respectively.
Narayen stated there has been tremendous interest from the marketing community because of Adobe’s relationships with marketers and the end-to-end value proposition provided.
- New social-enabled touch users interface that surfaces data and insights to marketers and business leaders so they can easily gauge the impact of their marketing dollars.
- Adobe Media Optimizer designed for media buying agencies, search engine marketing agencies, and direct marketers
- Linking with the Creative Cloud and the agency creatives who build and deliver campaigns; new mobile phone and tablet capabilities in Adobe Social.
- Digital Asset Management offering, along with other key upgrades, in Adobe Experience Manager, which is enabling customers to re-architect their websites.
- New predictive marketing workflow capabilities in, which lets marketers quickly identify and target high-value audiences in minutes
“This outreach to customers, combined with our ongoing marketing campaigns and the increased focus on our Wthat’eb property, is broadly extending Adobe's thought leadership in the digital marketing space,” Narayen said.
Adobe works with San Francisco-based as its AOR and handles interactive marketing duties internally, according to The List.
Kantar Media reports that Adobe spent $41.3 million on measured media in 2011, the most recent year data is available, up from $27.3 million in 2010. In 2011, Adobe spent the majority on U.S. Internet search.
345 Park Ave.
San Jose, CA 95110
President and Chief Executive Officer
Chief Financial Officer and Executive Vice President
Senior Vice President, General Manager - Digital Marketing Business Unit
Senior Vice President, General Manager - Digital Media Business Unit