Merrill Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Merrill Corporation, based in Saint Paul, MN., is a provider of complex solutions to various communication and information based businesses. The company, founded in 1968, offers services ranging from document and data management to branded communication programs.
|Main Telephone||(651) 646-4501|
Merrill Corporation ContactsContacts (5/10)
|Rod J.||Chief Operating Officer - Legal & Financial Services||MN|
Sample of Associated Brands
|Rick A.||President & Chief Operations Officer||MN|
|Rusty W.||Chief Executive Officer||MN|
|Alan S.||Chief Marketing Officer||NY|
|Mike J.||Executive Vice President, Sales||MN|
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Score 65: On the Brink – Merrill Corp. names marketing commutations, operations VP
Subject: B2B, digital, online
Company: Merrill Corporation, based in St. Paul, Minn., provides technology for clients to share confidential content within their business ecosystem more effectively. For example, clients use Merrill's content sharing platforms to accelerate capital markets transactions and reduce the cost of regulatory filings.
Opportunity: Six months after naming a new CMO (here), Merrill Corp. has added Kris Slethaug as VP of marketing communications and operations. In this role, Slethaug will lead the company’s efforts to reshape its brand, build its thought-leadership and create a world-class demand generation platform. He will report to CMO Alan Scott and be based in the NYC office. Focus your approach to these men on getting Merrill in front of more corporate decision makers across banking, insurance and capital markets, along with energy and healthcare, especially as Merrill grows its marketing communications efforts.
Slethaug’s appointment raises Merrill’s score from 54 to 65, placing it at No. 221 on the VAI.
Experience: Slethaug joins Merrill from Dun & Bradstreet, where he led marketing strategy for the small business unit. He also held several senior marketing and business intelligence roles during his 15 years with Dow Jones.
Slethaug is one of a number of new executives to join Merrill recently. Other appointments include: Todd Albright, chief revenue officer; Doug Cullen, SVP and head of solution sales; and Mark Williams, SVP of enterprise sales for the Americas region. Merrill also named a new CEO, James “Rusty” Wiley, last summer.
Divestment of Legal Services Business: Earlier this year, MC closed on the sale of its Legal Solutions business to Atlanta-based DTI (more here). This divestiture should allow Merrill to focus on its other services, which could open up more marketing opportunities.
One Merrill Cir. (HQ)
St. Paul, MN 55108
Vice President, Marketing Communications & Operations
1345 Avenue of the Americas (Business Center)
New York, NY 10105
Chief Marketing Officer
Senior Digital Marketing Leader