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Bombardier Recreational Products, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Bombardier Recreational Products, Inc. (BRP), is a world leader in the design, manufacturing, distribution, and marketing of motorized recreational vehicles and powersports engines. Headquartered in the Canadian town of Valcourt, Quebec, BRP owns manufacturing facilities in Canada, the United States, Mexico, Finland, and Austria. The company produces snowmobiles, watercrafts, boats, and all-terrain vehicles.

Main Telephone (450) 532-2211
Main Fax
Primary Address
565 Rue del la Montagne
Valcourt, QC J0E 2L0

Bombardier Recreational Products, Inc. Contacts

Contacts (5/28)
Name Title State
Jose B. President & Chief Executive Officer QC
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (450) 532-2211
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 565 Rue del la Montagne
Valcourt, QC
J0E 2L0

Anne-Marie L. Senior Vice President, Global Brands & Communications WI
Alain V. Vice President & General Manager, Outboard Motors WI
Marc L. Director, Marketing & Product Strategy - International QC
Mathieu L. Global Marketing Director - Ski-Doo QC

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Ski-Doo *****
Bombardier Recreational Products, Inc. ******
Can-Am *******
Sea-Doo *******
Evinrude ****

Agency Relationships

Brand Agency Service From To
********** ************ ********, ***. ******** ***** creative 2001 present
********** ************ ********, ***. ******** Media Buying, Media Planning 2016 present
********** ************ ********, ***. ******-******** AOR - digital, social unknown present
********** ************ ********, ***. ******-******** AOR - digital, social unknown present
***-** ******* Creative 2017 present

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Bombardier Recreational Products hires VP of marketing

The Story
The owner of the popular Evinrude and Johnson outboard motor brands has hired a new marketing executive, according to the company.
Bombardier Recreational Products named Richard Palmersheim vice president of marketing and strategic planning for outboard engines. Palmersheim will oversee North American marketing for BRP’s outboard business.
BRP is headquartered in Valcourt, Quebec, but Palmersheim will work in the company’s U.S. location in Sturtevant, Wis. The company domestically markets outboard motors, watercraft, snowmobiles and other recreational vehicles under several brand names including Ski-Doo, Sea-Doo, Lynx and Can-Am.
Palmersheim most recently served as U.S. General Manager at consumer product company S.C. Johnson. He oversaw global business strategy and product commercialization plans for 11 brand categories.
The Research
Christine Schultz, senior public relations coordinator at BRP, told us that Palmersheim is still acclimating himself to the company and has yet to present any marketing initiatives.
“Richard’s background in marketing and management … brings new management depth and experience at a critical growth period for BRP’s Outboard Engine Division,” said Roch Lambert, vice president and general manager of boats and outboards.
BRP competitor Polaris Industries took a hit in its last quarter (WinmoEdge article.) The company saw earnings fall 12 percent, which the company blamed on a declining industry.
Palmersheim received his MBA from the University of Wisconsin-Madison with a concentration in marketing, finance and international business. He also received his bachelor of science in business administration at Madison.
According to The List database, BRP works with a roster of agencies for creative work including Chicago-based Cramer-Krasselt and Campbell-Ewald of Warren, Mich. The company spends about $15.7 million on media each year, according to Nielsen Media Research.
The Direction
Palmersheim is charged with increasing awareness of BRP’s outboards, a product with a rather specific target audience – boaters. Firms with sports and event marketing or promotional capabilities should approach Palmersheim in coming weeks with ideas on how to reach this market. Direct marketing and interactive firms should also be able to pinpoint BRP’s target audience.  
Bombardier Recreational Products, Inc.
10101 Science Drive
Sturtevant, WI 53177
(262) 884-5000
Roch Lambert
Vice President & General Manager, Boats & Outboard Engines Division
(262) 884-5000
Richard Palmersheim
Vice President of Marketing & Strategic Planning, Outboard Engines
(262) 884-5000