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Cobra-Puma Golf | Company Profile, Marketing Contacts, Media Spend, Brands




Cobra-Puma Golf., headquartered in Carlsbad, CA, manufactures golf equipment. The company's products include: Baffler Multi-Metal irons, Gravity Back metal woods, bags and accessories. Cobra was acquired by Puma AG in March 2010.

Main Telephone (760) 710-3500
Main Fax (760) 930-2125
Primary Address
1818 Aston Avenue
Carlsbad, CA 92008
USA

Cobra-Puma Golf Contacts

Contacts (5/8)
Name Title State
Bob P. President CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (760) 710-3500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1818 Aston Avenue
Carlsbad, CA
92008
USA

Jose M. Director, Product Marketing CA
Ian B. Senior Director, Global Marketing CA
Rachel R. Communications Manager CA
Mike W. Senior Supply Planning Lead CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
King Cobra *
Cobra Junior *
Cobra-Puma Golf *****
COMP *
Cobra *****

Agency Relationships


Brand Agency Service From To
***** ***, ***. creative present present
*****-**** **** *** AOR - creative, social 2015 present
*****-**** **** **** ***** ****** ********* Public Relations 2016 present
**** ***** ***, ***. creative unknown present

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DailyVista

Campaign Imminent: Cobra Puma hires JWT as creative AOR


Subject: Print, TV, online, digital, video, sponsorship

Company:  Winmo profile) golf equipment manufacturer operated as a subsidiary of Puma. Cobra Golf makes clubs and accessories and Puma Golf makes footwear, apparel and accessories. 

Opportunity: Hired JWT, New York as creative AOR, about two years after the WPP shop became parent Puma’s lead creative shop. Cobra Puma, like most golf equipment companies, tends to run most of its advertising in the first half of the year. So, start pitching now. JWT is reportedly already working on a new global brand campaign that will include TV, digital, print and social media executions. 

Look for spending to be higher than usual sinceNational Golf Foundation. Also, last year there was a larger percentage of golfers under 40 then over the age of 50. 

An edge should go to endemic sellers with high engagement rates among golfers ages 30-39 since this demo represents the highest percentage of core golfers, according to the research. While almost all of Cobra Golf’s display presence this year was with golf related publishers, ads did run on GQ.com and architecturaldigest.com – perhaps signaling openness to target ads demographically. Media is handled in-house, according to The List.

Additional Insight

Incumbent: WPP sibling VML

Media Spend: Cobra Golf spent $4.3 million on measured media last year, up slightly from $4 million in 2013, Kantar Media reports. Almost all of Cobra’s budget was allocated in the first half of the year and primarily targeted national magazines. Cable TV and display were also part of the mix. 

TV Breakdown: Since January, $796,00 has supported national TV ads, even with spending last year, according to iSpot.tv. All of this year’s ads have run on Golf Channel (see show targeting right) and most of this activity came after October. On the contrary, last year Cobra also ran ads with various ESPN networks and all buys were placed before July.  

Digital Breakdown: Almost all of Cobra’s display ads are placed site direct and appear on golf publishers like golfchannel.com, golf.com, golfdigest.com, pgatour.com. A small part of the mix included non-golf specific sites like si.com, newyorker.com, barstoolsports.com and gq.com. 

Winmo profile)
1818 Aston Ave.
Carlsbad, CA 92008
(760) 710-3500

Ian Barrett
Senior Director, Global Marketing
(760) 710-3500
ian.barrett@cobrapuma.com

Chris Arden
Manager, Digital Marketing
(760) 710-3500
chris.arden@cobrapuma.com