High Sierra Sport Company, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands
High Sierra Sport Company, Inc. is outdoor equipment and clothing manufacturer. Corporate headquarters are located in Vernon Hills, IL.
|Main Telephone||(847) 913-1100|
|Main Fax||(847) 913-1145|
High Sierra Sport Company, Inc. ContactsContacts (1)
|Rachel S.||Senior Marketing Communications Specialist||FL|
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|High Sierra Sport Company, Inc.||*|
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Sponsorship, Experiential Opps: High Sierra Sport names AOR
Subject: digital, social media, PR
Company: High Sierra, headquartered in Vernon Hills, Ill., is an outdoor equipment and clothing manufacturer.
Opportunity: High Sierra has named Backbone Media (Carbondale, Co.) as its PR AOR. Backbone will handle PR outreach for the company, focusing on building brand recognition. They will also target and engage new audiences as High Sierra debuts new apparel and footwear lines in 2015. Backbone Media founding partner Ian Anderson said: “All of us at Backbone have owned a High Sierra bag at one time … and we’re delighted to share that story with even more customers.” Look for higher endemic and lifestyle media buys as High Sierra looks to engage outdoor enthusiasts and the active lifestyle crowd.
Competitors: Columbia Sportswear, Jansport, Patagonia, REI, Mountain Hardware, LL Bean, to name a few.
Digital Ads: According to Moat, High Sierra ran standard display ads on 137 publishers in 2014. 60% of these were purchased directly from the publisher instead of through an ad network of exchange. Top ad destinations included alloy.com, smosh.com, gamefront.com and universalsports.com.
High Sierra Sport Company
705 Tri-State Pkwy.
Gurnee, IL 60031
Manager, Product Marketing
Director, Public Relations