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High Sierra Sport Company, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

High Sierra Sport Company, Inc. is outdoor equipment and clothing manufacturer. Corporate headquarters are located in Vernon Hills, IL.

Main Telephone (847) 913-1100
Main Fax (847) 913-1145
Primary Address
10 Yeager Road
Jacksonville, FL 32218

High Sierra Sport Company, Inc. Contacts

Contacts (1)
Name Title State
Rachel S. Senior Marketing Communications Specialist FL
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (847) 913-1100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 10 Yeager Road
Jacksonville, FL

Media Spend

Media Spend Summary
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Associated Brands

Brand Media Spend
High Sierra Sport Company, Inc. *

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Sponsorship, Experiential Opps: High Sierra Sport names AOR

Subject: digital, social media, PR

Company: High Sierra, headquartered in Vernon Hills, Ill., is an outdoor equipment and clothing manufacturer.    

Opportunity: High Sierra has named Backbone Media (Carbondale, Co.) as its PR AOR. Backbone will handle PR outreach for the company, focusing on building brand recognition. They will also target and engage new audiences as High Sierra debuts new apparel and footwear lines in 2015. Backbone Media founding partner Ian Anderson said: “All of us at Backbone have owned a High Sierra bag at one time … and we’re delighted to share that story with even more customers.” Look for higher endemic and lifestyle media buys as High Sierra looks to engage outdoor enthusiasts and the active lifestyle crowd.

Additional Insight   

Competitors:  Columbia Sportswear, Jansport, Patagonia, REI, Mountain Hardware, LL Bean, to name a few.

Digital Ads: According to Moat, High Sierra ran standard display ads on 137 publishers in 2014.  60% of these were purchased directly from the publisher instead of through an ad network of exchange. Top ad destinations included,, and

High Sierra Sport Company 
705 Tri-State Pkwy.
Gurnee, IL 60031
(847) 913-1100

Monica Diaz 
Manager, Product Marketing
(847) 913-1100

Stella Peterson 
Director, Public Relations
(847) 876-7248