True Temper golf equipment co. hires Director, Sales
True Temper, a manufacturer of golf shafts, announced the expansion of its sales force with the addition of Scott White as director of sales, according to WorldGolf.com
White has worked for various leading golf equipment manufacturers throughout the U.S. and has experience in product marketing, sales and brand management. He also has an extensive background in working in advertising and sports marketing agencies.
True Temper holds the largest global market share in golf shafts, with manufacturing facilities and offices located throughout the world. The True Temper brands, particularly Dynamic Gold, dominate world tour headlines week after week more than all other shaft brands combined.
The Memphis, Tenn.-based company markets a complete line of shafts under the True Temper, Grafalloy and Project X shaft brands, and sells these brands in more than 30 countries throughout the world. True Temper Sports is represented by more than 800 individuals in 10 facilities located in the U.S., Europe, Japan, China and Australia.
White will work with True Temper
’s sales team to support and service the company’s broad base of golf equipment manufacturers.
Vice President of Global Sales and Marketing Ray Lucas expressed confidence in White’s ability to leverage his sales and marketing background, as well as his successful track record of expanding product categories for big-name brands.
“With his proven record of successfully introducing products into sports markets and channels, he is an ideal fit for our company’s long-term global sales and marketing goals,” Lucas said in a statement.
His appointment comes shortly after True Temper unveiled its latest club, the GS95, which is a lightweight steel shaft with a unique “graphite-like” feel. The GS95 initially garnered acclaim after its debut in Japan, ergo the U.S. demand has been growing increasingly stronger.
The GS95 is designed to perform for players of all ability and provides a softer feel and gives way to an overall easier swing.
True Temper Marketing and Communications Coordinator Lauren Carr told DailyVista that aside from what was already said in the release regarding White’s new sales role with the company, she had no other comment to offer.
She said that True Temper lists some of its OEM partners on its Web site, but beyond that would not comment on whether or not the company engages in strategic alliances of any kind.
According to The Nielsen Company, True Temper spent about $500,000 on measured media in 2008. About $400,000 was split evenly between national magazine ads and cable television ads and the rest was spent on Internet ads.
Carr told DailyVista that True Temper handles a majority of its efforts in-house, but given the unveiling of its new golf shaft in the U.S., coupled with True Temper’s ever-increasing popularity among golfers today, there could be opportunities to discuss partnerships where it would make sense in an effort to further promote the club to golfers.
True Temper Sports, Inc.
8275 Tournament Drive
Memphis, TN 38125
Vice President, Global Sales & Marketing
President & Chief Executive Officer