Amer Sports Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Salomon North America, Inc., headquartered in Ogden, UT, is a manufacturer of outdoor sports apparel and equipment. The company specializes in the manufacturing of ski equipment. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(801) 624-7500|
Amer Sports Corporation ContactsContacts (5/12)
|Bill K.||Vice President & General Manager- Americas||UT|
Sample of Associated Brands
|Jeff L.||Vice President, Footwear & Commercial Director||UT|
|Jeff S.||Global Vice President, B2C eCommerce & Digital Marketing||UT|
|Michael A.||Vice President, Winter Sports Equipment & Commercial Director||UT|
|Armin B.||Vice President, Commercial Portfolio - Americas||UT|
|Amer Sports Corporation||*****|
Who is the Vice President & General Manager- Americas of Amer Sports Corporation?
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Digital Opps: Amer Sports names new top marketer
Subject: digital, e-Commerce, display, social media, sponsorships
Company: Suunto and Precor.
Opportunity: After its top marketing executive, Victor Duran, resigned to become CEO of Intersport International, Amer Sports has promoted Michael White to chief commercial officer. In this role, White will add global B2C and go-to-market marketing responsibilities to his current role as chief sales officer and GM for Europe, Middle East and Africa. The company also recently promoted Evin Catlett as global digital marketing manager over all brands, so digital sellers should be reaching out now to secure business ahead of the winter sports season. This is doubly true since Heikki Norta joined the company as chief digital officer last fall (more here).
Amer CEO Heikki Takala stated: “Combining out go-to-market under one leadership will enable us to accelerate with further scale and synergies in our commercial operations.” Therefore, expect spending increases to be a possibility in the back half of the year.
Media Spend: Click the links to read more about marketing plans at Amer’s brands Suunto
Digital Breakdown: All data is per Moat (for 2016) -
Mavic: Has run three display ads on roadbikeaction.com (100% placed site direct). This is the first display presence for the brand, so look for continued (if measured) increases in 2016.
Precor: 40 display ads have been run on 33 publishers since January. Top ad destinations include: clubindustry.com, competitor.com and kvoa.com and all but 4% were placed site direct. Note that for the same period 2015, only six display and two high impact ads were run on clubindustry.com and competitor.com.
Wilson Sporting Goods: Since January, 34 display ads have been run on 82 publishers (17% mobile). Top ad destinations include: stack.com, tennis.com, baseballamerica.com and amazon.com (67% site direct). For the same period 2015, 27 displays ads were run on 238 publishers (31% mobile; 90% site direct).
Arc'teryx: Since January, 37 display ads have been run on 64 publishers (<1% mobile). For the same period 2015, 18 display ads on 322 publishers (<1% mobile).
Amer Sports Corporation (Winmo)
8700 W. Bryn Mawr Ave.
Chicago, IL 60631
Chief Digital Officer
Vice President, Digital Marketing – Wilson Sporting Goods
(773) 714-6526 (direct)
Manager, Marketing – Mavic, North America
Brand Manager – Suunto Americas (since Jan. 2016)