Amer Sports Corporation | Company Profile, Marketing Contacts, Media Spend, Brands
Salomon North America, Inc., headquartered in Ogden, UT, is a manufacturer of outdoor sports apparel and equipment. The company specializes in the manufacturing of ski equipment. ** NOTE: As a privately held subsidiary of a publicly traded parent company, annual revenue and employee count are not readily available. Therefore, the revenue and employee figures presented below are those of the parent company. **
|Main Telephone||(801) 624-7500|
Amer Sports Corporation ContactsContacts (5/11)
|Jeff L.||Vice President, Footwear & Commercial Director||UT|
Sample of Associated Brands
|Jeff S.||Global Vice President, B2C eCommerce & Digital Marketing||UT|
|Michael A.||Vice President, Winter Sports Equipment & Commercial Director||UT|
|Armin B.||Vice President, Commercial Portfolio - Americas||UT|
|Jason T.||Regional Commercial Director, Americas||UT|
|Amer Sports Corporation||*****|
Who is the Vice President, Footwear & Commercial Director of Amer Sports Corporation?
Who is the marketing contact for sporting goods & equipment in UT
What is the email of the Global Vice President, B2C eCommerce & Digital Marketing of Amer Sports Corporation?
What is direct phone of the Vice President, Winter Sports Equipment & Commercial Director of Amer Sports Corporation?
Who is the Public Relations agency of Amer Sports Corporation?
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Digital, Mobile Opps: Amer Sports names chief digital officer
Subject: digital, e-Commerce, display, social media, sponsorships
Company: Suunto and Precor.
Opportunity: Named Heikki Norta as chief digital officer. He will lead the acceleration of the group’s Connected Devices and Services. Norta joins as Amer steps up its overall digitalization and growth, which are key priorities in its strategic 2020 “glidepath.” Therefore, digital sellers should reach out and agency readers should look for work around new product introductions in the crowded connected devices market.
Experience: Norta previously served in various digital services roles with Nokia and Microsoft.
Media Spend: According to Kantar Media, Amer spent $1.3 million on measured media in 2014. Most of this – 65.4% – of this was allocated to newspapers. The remainder was divided among” spot TV (17.5%), magazines (10.4%) and display (6.7%).
National TV Spend: The only one of Amer’s brands that iSpot.tv has data for is Precor Home Fitness. The brand has spent $3,053 since January and has run one ad on NBC during “Dr. Phil.” This is a drop from the same period 2014, when $317,700 was spent to air one ad on ABC and CBS during “Cash Cab,” “The Doctors,” “ESPN Sports Saturday,” “Jeopardy!” and “Wheel of Fortune.”
Digital Breakdown: All data is per Moat -
Precor: 16 display ads have been run on two publishers (clubindustry.com and competitor.com) since January. For the same period 2014, five display ads were run on three publishers.
Wilson Sporting Goods: Since January, 64 display ads have been run on 366 publishers (20% mobile). Top ad destinations include: elevenwarriors.com, usta.com, pac-12.com, revolvermag.com and biography.com. For the same period 2014, 25 displays ads were run on 21 publishers (5% mobile).
Arc’teryx: Since January, 31 display ads have been run on 339 publishers (<1% mobile). Top ad destinations include: mountainproject.com, climbing.com, outdoorsmagic.com and backcountry.com. For the same period 2014, 38 display ads on 443 publishers (14% mobile).
Amer Sports Corporation
8700 W. Bryn Mawr Ave.
Chicago, IL 60631
Chief Digital Officer
Vice President, Digital Marketing – Wilson Sporting Goods
(773) 714-6526 (direct)