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Los Angeles Dodgers, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Los Angeles Dodgers, Inc. is a Major League Baseball team based in Los Angeles, California. The team is in the Western Division of the National League of Major League Baseball. Established in 1883, the team originated in Brooklyn, New York, where it was known as the Brooklyn Dodgers, before moving to Los Angeles before the 1958 season.

Main Telephone (323) 224-1500
Main Fax (323) 224-1269
Primary Address
Dodger Stadium
1000 Elysian Park Avenue
Los Angeles, CA 90090
USA

Los Angeles Dodgers, Inc. Contacts

Contacts (5/19)
Name Title State
Don N. Special Advisor, Chairman CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (323) 224-1500
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Dodger Stadium
1000 Elysian Park Avenue
Los Angeles, CA
90090
USA

Ned C. Senior Advisor - President & Chief Executive Officer CA
Lon R. Executive Vice President CA
Steve E. Senior Vice President, Stadium Operations CA
David S. Vice President, Ticket Sales CA

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Associated Brands

Brand Media Spend
Los Angeles Dodgers, Inc. *******

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DailyVista

L.A. Dodgers tap former Ravens exec as new COO


The Story
Major League Baseball team the Los Angeles Dodgers named Dennis Mannion as the new chief operating officer, according to the Los Angeles Business Journal.
 
Mannion will be responsible for overseeing the Los Angeles Dodgers’ traditional business operations, including corporate sponsorships, ticket sales, retail operations, concessions, broadcasting and other revenue streams. He will also coordinate the club's integrated marketing efforts.
 
Mannion joins the Dodgers from the National Football League’s Baltimore Ravens, where he served as the senior vice president of business ventures for the team since December 1999.
 
His previous experience with baseball includes 16 years with the Philadelphia Phillies organization from 1982 to 1997. His last position held with the Phillies was vice president of marketing.
 
Mannion was also a senior vice president of Ascent Sports and an owner of the National Basketball Association’s Denver Nuggets and the National Hockey League’s Colorado Avalanche.
 
He has been part of two World Series—1983 and 1993 with the Phillies—an All-Star Game, an NHL Conference Championship and a Super Bowl with the Ravens.
 
The Research
DailyVista spoke with Camille Johnston, a Los Angeles Dodgers company representative, about the team’s marketing efforts and its openness to strategic partnerships.
 
Johnston said that with 26,000 season ticket holders, the marketing team primarily utilizes outdoor, print, radio and television advertisements.
 
She said that in Mannion’s new role at the company, the team’s marketing tools won’t change, but that the concept may.
 
“We had 3.85 million fans here last year, so multiple marketing efforts are going on here as we try to reach 4 million fans— that’s the goal,” Johnston said. “We look to lots of different avenues for bringing people in.”
 
She said that building brand awareness is something that the Dodgers has always worked on and because the Dodgers leads the league in stadium merchandise purchases, its fans are constantly looking for new products with the Dodgers logo, which leads to brand recognition in the community.
 
“There’s in-stadium and out-of-stadium promotions, we work with corporate partners for retail activation and next year is the fiftieth anniversary since the Dodgers moved to L.A., so there will be lots of promotional and sponsorship opportunities,” Johnston said.
 
She added that she always welcomes proposals from agencies that are looking to create strategic partnerships or work with the Dodgers for sponsorship opportunities.
 
According to The List database, Irvine, Calif.-based Y&R has served as the Los Angeles Dodgers’ strategic and creative agency of record since 2006.
 
According to Nielsen Monitor-Plus, the team spent approximately $3.7 million on national advertising in 2006. About $2.6 million was spent on spot television, $700,000 was spent on local newspaper and $300,000 was spent on spot radio.
 
The Direction
Sports marketing agencies should contact Mannion with ideas on how to create more of a brand out of the Los Angeles Dodgers and to help the team with its goal of bringing 4 million fans to the stadium. Come up with new ways to cross-promote the brand with big name events in California, or ways to put the brand on apparel, automobiles, et cetera.

Los Angeles Dodgers, Inc.
Dodger Stadium
1000 Elysian Park Avenue
Los Angeles, CA 90012
(323) 224-1500
 
Sergio Del Prado
Vice President of Sales & Marketing
(323) 224-1423
 
Dennis Mannion
Chief Operating Officer
(323) 224-1500
 
Jamie McCourt
Vice Chairman & President
(323) 224-1500