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Chicago Bears Football Club | Company Profile, Marketing Contacts, Media Spend, Brands




The Chicago Bears Football Club is a professional football team and member of the National Football League. Founded in 1920, the Chicago Bears Football Club play at Soldier Field, one of the oldest stadiums in the NFL.

Main Telephone (847) 295-6601
Main Fax (847) 615-2391
Primary Address
Halis Hall at Conway Park
1000 Football Drive
Lake Forest, IL 60045-4829
USA

Chicago Bears Football Club Contacts

Contacts (5/40)
Name Title State
Ted P. President & Chief Executive Officer IL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (847) 295-6601
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Halis Hall at Conway Park
1000 Football Drive
Lake Forest, IL
60045-4829
USA

Karen M. Chief Financial Officer IL
Scott H. Senior Vice President, Marketing & Communications IL
Jake J. Vice President, Finance & Accounting IL
John B. Vice President, Business Administration IL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Chicago Bears Football Club *******

Agency Relationships


Brand Agency Service From To
******* ***** ******** **** ***** ********* ***** Creative, Digital, Media Buying, Media Planning, Social 2016 present
******* ***** ******** **** **** ********** Multicultural 2016 present

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WinmoEdge

Digital, Social Opps: Chicago Bears hire creative, media AOR to reach fans in new ways


Subject: Digital, social media, sponsorship, events 

Company: Winmo) is a professional football team and member of the National Football League, who play at Soldier Field, one of the oldest stadiums in the NFL. 

Opportunity: Has selected Trisect as its new AOR after a review to handle creative and media buying and planning. The agency will help the Bears connect with casual fans, and expand the franchise’s reach on digital and social media. 

Since the sports franchise is so popular, it has never had to rely on ad campaigns for ticket sales. Instead, bringing more casual sports fans closer to the brand is the biggest goal for the team, because it will pay off in merchandise sales and is crucial to sponsors trying to connect with customers using the team as a platform. 

Additionally, as such a popular team, the Bears want to become modern marketers and use technology to engage with its audience in new ways. This means digital spend will be way up. Specifically, look for a much heavier focus on social media channels, including Twitter, Facebook and Snapchat. Along with digital increases, expect marketing events to be up as well, as this will be a good way for the team to engage with casual fans in a better way.  

Therefore, sellers in the Chicago area should be reach now for digital, social, event and sponsorship revenue. Millennial sports focused sellers may have a slight advantage here. 

Additional Insight

Incumbent: Two by Four, the local shop who began its work for the franchise in 2008 with its “One City. One Team.” campaign. 

Media Spend: According to Kantar Media, the Chicago Bears spent $2.5 million on measured media in 2015. The largest portion of the spending was given to digital, while the rest was divided among spot TV, newspapers and outdoor. 

Winmo)
Halis Hall at Conway Park
1000 Football Drive
Lake Forest, IL 60045-4829
(847) 295-6601

Scott Hagel
Vice President of Communications
(847) 295-6601 ext. 5220
scott.hagel@bears.nfl.net

Matt Koch
Director of Digital Media
(847) 295-6601
matt.koch@bears.nfl.net

Joe Ferrell
Trisect Agency Contact
j.ferrell@trisectagency.com