New Media, Marketing VP for Kansas City Chiefs
National Football League franchise the Kansas City Chiefs named Rob Alberino as the club’s vice president of media and marketing, according to WIBW
Alberino joins the Kansas City, Mo.-based franchise from his most recent role with the Philadelphia Eagles. Since its inception in 1997, he helped build the Eagles Television Network into one of the league’s most highly-respected producers of fresh and compelling programming.
He was also responsible for the creation, production and direction of all live Eagles events, overseeing all preseason game broadcasts, five weekly television shows and three weekly radio programs.
Prior to joining the Eagles, Alberino worked at NFL Films, where he served as a writer and director for HBO’s Emmy Award-winning program, “Inside the NFL.” His job experience also includes work at television and radio stations in both Pennsylvania and Connecticut.
The Kansas City Chiefs are a professional American football team and are a member of the Western Division of the American Football Conference in the NFL. Originally named the Dallas Texans, the club was founded by Lamar Hunt in 1960 as a charter member of the American Football League, and was relocated to Kansas City in 1963 and renamed.
“Taking over the media and marketing role for the Chiefs is a tremendous opportunity – it’s a unique chance to create and deliver something new and fresh to one of the league’s most loyal and passionate fan bases,” he said.
Simultaneously, Alberino’s goal, which coincides with the rest of the Chief’s executive team, will be to strengthen how the Chiefs are viewed both locally and nationally.
Alberino will oversee all of the Kansas City Chief’s NFL media partnerships, including the team’s preseason television broadcasts, as well as all Chiefs television and radio programming.
Another part of his position will maintain responsibility for the team’s Web site. Alberino will also play a role in Kansas City’s marketing initiatives as the franchise gears up to celebrate the grand opening of the New Arrowhead in 2010.
“First and foremost, the way the Chiefs approach our various media outlets – television, www.kcchiefs.com and in-stadium – will get a tremendous overhaul,” he said. “The objective is to truly give our regional programming a national feel, while also offering fans exclusive access, interviews and footage they can find nowhere else.”
Alberino said that he plans to deliver the most complete and innovative coverage of the Chiefs’, adding that the team’s fans truly deserve this type of easily accessible information.
“The 2010 season will be exciting as we celebrate the grand opening of the New Arrowhead, a venue that we seek to make one of the nation’s most exciting entertainment destinations,” he said.
As the season continues, Alberino said that he intends to execute branding opportunities, strengthening its social media platforms and more aggressively positioning its youth initiatives, while striving to become one of the league’s leaders in team-based media production.
According to The List database, Kansas City-based Trozzolo Communications has handled the Kansas City Chiefs’ public relations efforts on a project basis since 2009.
The Nielsen Company reported that the Chiefs spent about $600,000 on measured media in 2008. About $250,000 was spent on spot television ads, about $160,000 was spent on spot radio ads and about $130,000 was spent on local newspaper ads.
Kansas City Chiefs Football Club Inc.
One Arrowhead Drive
Kansas City, MO 64129
Vice President, Media & Marketing