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Camelbak Products LLC | Company Profile, Marketing Contacts, Media Spend, Brands




Camelbak Products, Inc., headquartered in Petaluma, CA, makes back-pack water containers. The company produces their specialty thermoses and containers for recreation and military use.

Main Telephone (707) 792-9700
Main Fax (707) 665-9231
Primary Address
2000 South McDowell
Suite 200
Petaluma, CA 94954
USA

Camelbak Products LLC Contacts

Contacts (5)
Name Title State
Mike C. Vice President, Operations CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (707) 792-9700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 2000 South McDowell
Suite 200
Petaluma, CA
94954
USA

Shannon S. Vice President, Marketing CA
Jessica K. Vice President, Outdoor Recreation CA
Ted G. Senior Director, Sourcing & Logistics CA
Christina R. Marketing Manager, Lifestyle & Media Buying CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Camelbak Products LLC *****

Agency Relationships


Brand Agency Service From To
******** ******** *** ********* *********** media buying & planning unknown unknown

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WinmoEdge

Accounts on the move recap for the week of Jan 4


Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We will publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “WinmoEdge Reports” once it moves off the front page of the site.

We recently here) have high potential of appointing new agencies within six-to-12 months. So, look for upcoming agency shifts at these companies, as well.  

 

Kelley Blue Book

New Agency: Zambezi

Scope of Work: Lead brand strategy and creative agency

Incumbent:  MDC's Doner had this account since 1999, according to The List.

Additional Insight: Zambezi's creative work will be featured across all platforms, including TV, print, digital and social. Therefore, sellers should start securing dollars now for new branding/direct response focused campaigns. Look for Autotrader's new campaign to break in Q2, the brand's top buying period since 2013. Kelley Blue Book tends to run most of its ads in Q1, according to Kantar Media. Digital media planning and buying is out of Dentsu Aegis's 

 

Bose (Framingham, MA)

New Agency: WPP's Grey

Scope of Work: Global AOR 

Incumbent:  Creative was in-house, though agencies helped on a per-project basis on occasion

Additional Insight: Also, Bose in the process of appointing a global public relations shop, though the search appears to already be down to a short list. This comes after North American media and direct response was consolidated at 

 

Celebrity Cruises (Miami)

New Agency: Accenture 

Scope of Work: Digital AOR (doesn’t include media, which recently moved to Water Cooler Group's here)

Additional Insight: Accenture will handle handle digital marketing, personalization, CRM implementation and mobile applications. Therefore, with new digital campaigns on the way, digital sellers should board Celebrity. CC, which spends about $25 million on advertising annually, has been amplifying marketing and 

 

Chili's  (Dallas)

New Agency: 360i, Atlanta

Scope of Work: Digital, including media planning and buying

Incumbent:  Denver-based IMM had handled digital media strategy and execution since late 2010, according to The List.

Additional Insight: 360i takes over in the middle of Chili’s efforts to jump start a loyalty program that has failed to deliver expected results out of the gate (research 

 

GoTo (Santa Clara, CA)

New Agency: San Francisco-based Eleven

Scope of Work: Advertising AOR

Additional Insight: This comes after GoTo 

 

Jet's Pizza (Sterling Heights, MI)

New Agency: Lerner Advertising

Scope of Work: AOR – leads marketing and advertising, in partnership with West Bloomfield, MI-based Media Period

Additional Insight: With a new marketing campaign likely on the way in the coming weeks to support Jet's fast growth, now's the time for sellers to secure traditional and digital media. Local news sellers should have the edge but Jet's has also run a substantial amount of display on nba.com, weather.com and nytimes. So, decision makers may be open to discussing sports, weather and national news platforms, as well.

 

LifeLock (Tempe, AZ)

New Agency: Spark, Chicago, part of Publicis's SMG network, is now on digital media planning and buying. While hunting this scoop down, we also learned that LifeLock is working with the following shops:

Ocean Media for short form TV 
- A third agency for print that we're still working to identify. We'll keep you posted.

Incumbent:  IPG's Initiative had handled traditional and digital media buying and planning. We're working to see if they're handling the print portion of the account.

Additional Insight: These moves coincide with creative AOR duties moving to Omnicom's 

 

Pizza Hut (Plano, Texas)

Opportunity: here). Therefore, agencies with deep experience in the restaurant space should be all over this. 

Incumbent:  IPG's Deutsch LA was just appointed creative AOR in summer 2014

Additional Insight: Deutsch hasn’t been on the account long but keep in mind that Pizza Hut has had no issue with shuffling agencies in recent years. Deutsch won the business without a review. Before that, Mcgarrybowen succeeded Martin Agency, which had the account for less than a year, according to The List. Furthermore, besides a new CMO, Pizza Hut is also vulnerable because rival Domino's continues to dominate after undergoing its own digital driven brand transformation a few years back.

 

RaceTrac (Atlanta)

New Agency: Resource/Ammirati

Scope of Work: Creative AOR – Will lead brand strategy, advertising and all mobile, digital and social media initiatives

Additional Insight: The ultimate goal of the new creatives will be to build brand engagement and loyalty, as well as to attract new customers.  Southeastern OOH, digital and radio ad sellers should reach out now for 2016 dollars. There's no word yet on when the first work is set to break, but Q2 was the company's to advertising period the last two years.

 

TIAA-CREF (New York)

New Agency: Merkle, NY

Scope of Work: 

Incumbent:  IPG's The Martin Agency, on media planning and buying since 2013, will still handle print media planning and buying. 

Additional Insight: Digital personal finance and news sellers should be all over TIAA-CREF now. Q2 and Q4 were the company's top advertising periods last year, according to Kantar Media. An advantage should go to those with deep engagement rates among Boomers. While millennials are seemingly top-of-mind for everybody right now, approximately 77 million Boomers plan to retire over the next 70 years. The number of individuals in the US between the ages of 65 and 84 will increase 38.8% between 2010 and 2020, while the population of over 85 will grow 18 .7%  during the same period, according to the US Census Bureau.

 

Toro (Bloomington, MN)

New Agency: Periscope

Scope of Work: Creative & media AOR

Incumbent:  Minneapolis-based Mithun was on creative and media. 

Additional Insight: Male-focused sellers should seek dollars tied to a new campaign to launch in spring (Q2), when lawn care companies, including Toro, tend to run most of their advertising. In fact, last year all of Toro's national TV ads, the majority of its ad budget, ran between April and the end of May.

 

WhiteWave Foods (Denver, CO)

New Agency: Publicis's Fallon

Scope of Work: Creative for all brands and media planning and buying for Horizon Organic

Incumbent:  Horizon Media was on planning and buying since 2008, according to The List. Leo Burnett was on creative for Silk and ID, according to The List. 

Additional Insight: This coincides with