Rolls-Royce upscale car maker hires Prez for N.A.
English luxury car maker Rolls-Royce Motor Cars has announced the promotion of David Archibald as the new president of Rolls-Royce North America, effective Jan. 1, 2011, according to Automotive Business Review
In conjunction with this announcement, the U.K.-based company simultaneously hired Ashley Andrew as regional director for Europe and South Africa.
Archibald is a Rolls-Royce veteran, having served as regional director for the U.K. and South Africa in 2002, and most recently held the title of regional director for Europe and South Africa.
Andrew joins Rolls-Royce from the BMW Group, where he is currently sales operations manager based in Bracknell.
With North American headquarters in Reston, Va., Rolls-Royce Motor Cars manufactures luxury automobiles and is a wholly owned subsidiary of BMW Group. Rolls-Royce’s cars include Phantom, Phantom Drophead Coupé, Phantom Coupé and Ghost.
Archibald’s addition to Rolls-Royce North America
replaces Paul Ferraiolo, who is moving to BMW Group North America to head up the BMW Product Planning and Strategy Department.
Andrew brings expertise in specific areas of dealer management and operations, and has been involved in sales and marketing with former positions as head of BMW’s U.K. national sales. Before that, he was a brand manager with Ford of Britain.
The new executive shifts come as Rolls-Royce Motor Cars’ latest model, Ghost, has proved to be a successful follow up to its Phantom family of automobiles, which are both driving expansion for the recognized brand.
“I strongly believe that with the appointment of Archibald and Andrew, both seasoned and experienced motor industry executives, these management changes will further enhance our potential in the important American and European markets,” said Rolls-Royce Motor Cars CEO Torsten Muller- Otvos.
Rolls-Royce Motor Cars in North America is hopeful that Archibald and Andrew will bring a great deal of experience to their new, important positions.
“North America and Europe are two of our largest international markets and I believe these changes will considerably strengthen our sales and marketing teams in these areas,” Sales and Marketing Director Jolyon Nash said in a statement.
Just after this announcement, Rolls-Royce’s parent company BMW Group found a new Vice President of Aftersales for BMW of North America LLC in Craig Westbrook. He’ll assume this new capacity on Jan. 1, 2011.
Westbrook succeeds Dan Creed who was appointed to the role of VP of marketing of BMW of North America, effective Oct. 1.
In another move to strengthen its automotive teams by 2011, BMW Group of Canada added Manfred Braunl as its president and CEO, also effective Jan. 1. Braunl replaces Franz Jung who becomes president of BMW Italia simultaneously.
BMW reported record sales for the month of October, citing 12.4 percent growth with 128,593 BMW, MINI and Rolls-Royce vehicles sold worldwide. A total of 1,190,796 units have been delivered since the start of the year, while sales increased by 12.9 percent compared to last year’s first 10 months.
The List database has yet to identify which agencies, if any, that Rolls-Royce North America currently works with.
The Nielsen Company reported that Rolls-Royce North America spent about $730,000 on advertising outreach in 2009. About $690,000 was spent on B-to-B initiatives and about $40,000 was spent on national magazine ads.
Rolls-Royce North America Inc.
1875 Explorer Street
Reston, VA 20190
Chief Executive Officer