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Brocade Communications Systems | Company Profile, Marketing Contacts, Media Spend, Brands




Brocade Communications Systems is a supplier of storage area network equipment and a provider of data center networking solutions that help enterprises connect and manage their information. The company offers a line of networking products, software and services to their customers. Brocade Communications Systems is headquartered in San Jose, CA.

Main Telephone (408) 333-8000
Main Fax (408) 333-8101
Primary Address
130 Holger Way
San Jose, CA 95134
USA

Brocade Communications Systems Contacts

Contacts (5/9)
Name Title State
Ken C. Chief Technology Officer & Executive Vice President, Corporate Development CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (408) 333-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 130 Holger Way
San Jose, CA
95134
USA

Christine H. Chief Marketing Officer CA
Dave H. Chairman CA
Dan F. Senior Vice President, Finance & Chief Financial Officer CA
Lloyd C. Chief Executive Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Brocade Communications Systems *******

Agency Relationships


Brand Agency Service From To
******* ************** ******* ******* AOR - public relations 2010 present
******* ************** ******* **** ******** creative unknown present

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DailyVista

New CMO for Brocade Communications Systems


The Story
Brocade Communications Systems announced it has named John McHugh as vice president and chief marketing officer, according to the company.
 
McHugh, who the San Jose, Calif.-based company refers to as a “visionary in the Ethernet/IP networking industry,” brings almost 30 years of expertise and experience driving innovation and profitability for a number of large companies.
 
As part of his 26-year career at Hewlett-Packard, McHugh held a variety of executive management positions including VP and worldwide general manager of HP ProCurve Networking.
 
During his tenure, he was responsible for global operations, strategic and tactical planning and business development. Network World praised McHugh for a number of accomplishments, most notably for his well-rounded enterprise strategy, which encompasses convergence, wireless LANs, WAN access and more.
 
Brocade develops networking solutions that help data-intensive businesses to optimize information connectivity and the business value of their data.
 
The Research
As CMO, McHugh is responsible for Brocade Communication Systemsglobal marketing and strategic alliance strategies, and will report directly to Chief Executive Officer Michael Klayko.
 
“Brocade is extremely well positioned to capitalize on the enormous opportunities in the growing IT sector,” McHugh said in a statement. “I am thrilled to be joining the company at such a pivotal point of transformation.”
 
Director of Public and Media Relations John Noh told DailyVista that because McHugh is so new to the job, his preferences for strategic alliances will be laid out as he becomes more familiar with the organization.
“For now, we’ve shared as much information as we can in the press release,” he said.
 
Our source added that Brocade utilizes a variety of traditional and online marketing strategies and tactics, which run the gamut. Noh said that its strategy includes everything from social media to direct mail marketing.
 
“We have a very comprehensive integrated strategy,” he said. “We are B-to-B company, so our outreach is solely B-to-B.”
 
Brocade’s core focus is on the Global 2000 companies – the large enterprise customers – but Noh said that the company also sells and markets to service providers like mobile carriers and telecommunications companies, with the target market steadily placed on the Global 2000.
 
The company doesn’t target any type of specific industry, but rather, spans all sorts of vertical markets, according to Noh.
 
“We have multiple routes to market, where branding is increasingly important,” he said. “It’s a big focus area. It’s out of my purview, but I know as a company, it’s a very important focus area for us, and increasingly so given our diverse routes to go to market.”
 
Noh confirmed that Brocade has worked with San Francisco-based Doremus & Company for its print and online efforts since 2007, adding that the agency has contributed a great deal to the company’s success.
 
Our source was not 100 percent sure about any additional relationships with external firms, but he did say that Brocade has a broad set of partners ranging from technology to strategic alliances to business partners and go-to-market partners. “It’s a broad mix,” Noh said.
 
According to The Nielsen Company, Brocade spent about $1.01 million on measured media in 2008. About $700,000 was spent on national magazine ads, and about $260,000 was split evenly between Internet ads and national newspaper ads.

Brocade Communications Systems
1745 Technology Drive
San Jose, CA 95110
(408) 333-8000
 
John McHugh
Vice President & Chief Marketing Officer
(408) 333-8000
 
Michael Klayko
Chief Executive Officer
(408) 333-8000