Tech Data IT products co. ups President, the Americas
Tech Data Corporation, a leading information technology products distributor, announced the appointment of Murray Wright to the role of president of the Americas, effective immediately, according to the company
Wright most recently served as senior vice president of U.S. sales at Tech Data, where he led the company's inside sales and nationwide field sales teams. He also oversaw Tech Data’s government, technical and integration services organizations, as well as its TechSelect community of small and medium business resellers.
In this new capacity, Wright will be responsible for leading Tech Data's sales, marketing, logistics and purchasing operations throughout the United States, Canada and Latin America.
Before joining Clearwater, Fla.-based Tech Data, Wright was president of Lenovo Canada, where he was responsible for the company's sales, marketing and channel strategies.
Tech Data Corporation is a global distributor of technology products from IT hardware and software producers. The company serves more than 125,000 IT solution providers in over 100 countries.
A representative speaking on background told WinmoEdge
that Tech Data
is the world’s second largest distributor of technology products, and only sells to technology resellers – 125,000 worldwide – who support the technology needs of end-users.
These end-users fall into several categories ranging from consumers to small businesses to large enterprises to state, local and federal government agencies to educational institutions.
“These technology resellers can be small business themselves, traditional brick-and-mortar retailers, electronics stores, office-supply retailers or even online retailers,” he said.
Tech Data distributes the latest technology from more than 450 leading manufacturers and software publishers like Apple, Cisco, HP, IBM, Microsoft and Symantec to its reseller customers.
“We offer resellers access to an extensive array of networking, peripherals, systems and software products, which totals more than 150,000 product lines,” he said. “These include networking devices, storage hardware and servers; printers, scanners and HD-TVs; notebooks, desktops and tablet PCs and operating systems, security and business intelligence software.”
Part of Wright’s new scope of responsibility will be Tech Data’s Product Marketing Division. Our source said that this team is responsible for marketing all of these aforementioned products on behalf of its 450 hardware manufacturer and software developer partners to its individual consumers.
“This is done through a wide range of channels, including Web and e-marketing, call-center services, lead-generation campaigns, event planning and hosting, industry conferences and custom print materials such as direct mailers, brochures, ads our own quarterly magazine, custom Web stores and more,” he said.
Much of Tech Data’s marketing is done via its corporate Web site, and its online sales portals, through which the company conducts a lot of its business. Our source said that almost half of its more than $22 billion in net sales are conducted through Tech Data’s e-commerce tools.
“In addition to moving product to market in the quickest, most cost-effective manner possible – more than 40 million items shipped last year in the Americas, shipping mostly same or next day – on behalf of industry giants like IBM, Cisco and Microsoft, a huge value-add we provide is connecting these vendors to the right technology resellers at the right time through our comprehensive suite of marketing activities,” he said.
Our source said that in addition to the services it provides for others, Tech Data does recruit some outside support to augment the company’s marketing services from time-to-time.
The Nielsen Company reported that Tech Data spent about $30,000 on advertising in 2009, almost all of which was spent on business-to-business outreach.
Tech Data Corporation
5350 Tech Data Drive
Clearwater, FL 33760
Senior Vice President, U.S. Marketing
President, the Americas
Chief Executive Officer