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Unisys Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Unisys Corporation, headquartered in Blue Bell, PA, is a global provider of information technology services and programs. The company serves five primary vertical markets worldwide: financial services, public sector, communications, transportation, and commercial.

Main Telephone (215) 986-4011
Main Fax (215) 986-2312
Primary Address
801 Lakeview Drive
Suite 100
Blue Bell, PA 19422
USA

Unisys Corporation Contacts

Contacts (5/13)
Name Title State
Nicholas E. Vice President, General Manager & Chief Technology Officer PA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (215) 986-4011
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 801 Lakeview Drive
Suite 100
Blue Bell, PA
19422
USA

Quincy A. Senior Vice President & Chief Marketing & Strategy Officer PA
Suresh M. Senior Vice President & Chief Information Officer PA
Patrick D. Vice President, Sales - North America PA
Steve F. Vice President, Marketing Services & Operations PA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
ClearPath *
Unisys Corporation ******

Agency Relationships


Brand Agency Service From To
****** *********** ******** AOR - public relations 2014 present

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DailyVista

Global IT company Unisys ramps up marketing, advertising, hires PR AOR


Global IT and services provider  advertising this year to support brand building and visibility initiatives. This and upcoming new product launches should create new opportunities to engage Unisys as it looks to reach more B2Bs.

New Corporate PR AOR: The Blue Bell, Pa.-based company tapped Grayling’s services on this account include supporting U.S. brand positioning, reputation management, data-driven media initiatives and social media programs.

Higher Marketing & Advertising Spending: Unisys, which serves vertical industries including government, financial, healthcare, and retail, plans to ramp up marketing and advertising investments this year to increase higher visibility of its solutions to the market, CEO Ed Coleman said during the company’s first quarter earnings call. The company expects its sales and marketing and spend to be $35 million-to-$70 million higher this year over last

Look for opportunities in digital channels, such as mobile and display, as product innovation ramps up. The company will look to continue building out its reseller channel to reach new customers too, Coleman said.

Product Innovation: Unisys wants to grow its products through innovation and with new product launches there will be marketing and ad support, opening another opportunity area for you. Forward are the company’s key products to focus on this year.

 

Unisys Corporation
801 Lakeview Drive, Suite 100
Blue Bell, PA 19422
(215) 986-4011

Edward Coleman
Chairman & Chief Executive Officer
(215) 986-4011
ed.coleman@unisys.com

Steve Fanelli
Vice President, Marketing Services & Operations
(215) 986-4011
steve.fanelli@unisys.com