LoJack vehicle tracking ups COO to Prez, CEO role
LoJack Corporation announced the promotion of Ronald Waters from the role of president and chief operating officer to president and chief executive officer, effective Jan. 1, according to the company
Former CEO Richard Riley announced that he will stay with the Westwood, Mass.-based company full-time as executive chairman of the board, and will continue to work closely with Waters to ensure a smooth transition.
Prior to joining LoJack, Waters served as COO for Wm. Wrigley Jr. Company, and before that, he held several senior executive positions of increasing responsibility with The Gillette Company and KPMG International.
LoJack Corporation, the inventor and innovator of the stolen vehicle recovery market, specializes in global tracking and recovering of mobile assets through proprietary technology and direct connections with multiple levels of law enforcement.
Riley and Waters intend to work hand-in-hand at LoJack Corporation
in an effort to further develop and execute the long term strategic plan and continue efforts to diversify the business.
“With his global operations, financial and consumer product marketing experience, Ron has been a guiding force in the diversification of our business over the last two years,” Riley said in a statement. “The entire Board is confident in Ron’s leadership and looks forward to his continued success in diversifying the LoJack business.”
He added that Waters had been leading LoJack’s international expansion initiative as part of its entry into a new market for tracking and rescuing both people and property.
Waters hopes to further expand the company’s entry into global markets, which also includes product upgrades that would be solely applicable to international markets. He also hopes to increase LoJack’s penetration into the new car and truck segment in the United States.
According to The List database, Portland, Maine-based The Via Group, LLC has served as LoJack’s agency of record since 2007, and Lexington, Mass.-based Tier One Partners has handled some public relations initiatives since 2005.
According to Nielsen Monitor-Plus, LoJack spent about $3.2 million on measured media in 2007. About $2.4 million was spent on spot radio ads, $380,000 was spent on national magazine ads and $200,000 was spent on B-to-B initiatives.
Agencies that have pull in global markets may be the first to be considered when reaching out to LoJack since Waters’ first priority will be further saturation in international markets. Agencies with specific specialization in B-to-B initiatives, or the North American auto industry as a whole, may also want to reach out to see if there is an opportunity for creative or project-related work for 2009.
200 Lowder Brook Drive
Westwood, MA 02090
Chief Executive Officer
Executive Chairman of the Board