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ADTRAN, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




ADTRAN, Inc. is a provider of networking and communications equipment. The company designs, engineers, and manufactures digital components to enable voice, data, video, and Internet communications across copper, fiber, and wireless network infrastructures. ADTRAN, Inc. is headquartered in Huntsville, AL and operates globally.

Main Telephone (256) 963-8000
Main Fax (256) 963-8699
Primary Address
901 Explorer Boulevard
Huntsville, AL 35806
USA

ADTRAN, Inc. Contacts

Contacts (5/24)
Name Title State
Tom S. Chairman & Chief Executive Officer AL
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (256) 963-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 901 Explorer Boulevard
Huntsville, AL
35806
USA

Kevin S. Chief Technology Officer AL
Jay W. Senior Vice President, Technology & Strategy AL
Rick S. Senior Vice President, Global Services & Support AL
Michael F. Senior Vice President, Global Operations AL

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
ADTRAN, Inc. *
Atlas *
n-Command *
NetVanta *
Tracer *

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DailyVista

Communications company ADTRAN hires marketer


The Story
Networking solutions company ADTRAN Inc. announced it hired a vice president to lead marketing efforts, according the company.
 
Gary Bolton brings more than 20 years experience in the telecom industry to ADTRAN as vice president of global marketing. He was most recently VP of marketing and product line management for communications company Hatteras.
 
Before his time with Hatteras, Bolton was VP of broadband access marketing for software company Ciena Corporation, as well as VP of product marketing and management for software company Catena Networks. Prior to that, he spent 15 years with Nortel Networks in a number of marketing and management roles.
 
Huntsville, Ala.-based ADTRAN provides networking and communications equipment and services, including voice, data, video and Internet communications.
 
The Research
Spokesperson Tammie Dodson told DailyVista Bolton will be the top marketing decision maker for ADTRAN.
 
Dodson said Bolton will be responsible for developing and executing marketing initiatives across the company.
 
“He’ll be in charge of the marketing for all of our products across the entire realm of the company,” she said. “We have two divisions: carrier networks that manufacture equipment purchased by large telecommunication carriers, and enterprise networks, that make equipment bought by small- to –medium-sized businesses.”
 
She said ADTRAN primarily advertises business-to-business through trade journals. She said the company also does some electronic marketing with Google Ads and other search engine marketing.
 
Dodson said the company uses Tinton Falls, N.J.-based MRB Public Relations Inc. for PR help.
 
She said at the moment ADTRAN is not seeking out another full-time agency, as the company is currently reviewing marketing dollars to make sure it is providing a good return on investment. She said project work assistance is something they’d look at on an as-needed basis.
 
According to The Nielsen Company, ADTRAN spent about $675,000 on business-to-business marketing in 2007.
 
The Direction
ADTRAN is open to project work, which could provide agencies a good way to prove the ROI their work can provide. B-to-B experience will be needed.
ADTRAN Inc.
901 Explorer Boulevard
Huntsville, AL 35806
(256) 963-8000
 
Gary Bolton
Vice President, Global Marketing
(256) 963-8000
 
Rick Schansman
Senior Vice President & General Manager
(256) 963-8000