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Symantec Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Headquartered in Cupertino, CA, Symantec Corporation is a computer software company specializing in security and information management. The company operates in six business segments: Consumer Products, Enterprise Security, Data Protection, Storage and Server Management.

Main Telephone (650) 527-8000
Main Fax
Primary Address
350 Ellis Street
Mountain View, CA 94043
USA

Symantec Corporation Contacts

Contacts (5/26)
Name Title State
Sheila J. Chief Information Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (650) 527-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 350 Ellis Street
Mountain View, CA
94043
USA

Michael B. President & Chief Executive Officer CA
Michael W. Chief Marketing Officer CA
Matt L. Senior Vice President, eBusiness CA
John T. Global Vice President, Partner & Channel Sales CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Norton AntiVirus *******
Norton AntiSpam *
Norton SystemWorks *
Norton Utilities *
Sygate Technologies, Inc. *

Agency Relationships


Brand Agency Service From To
****** *** ******** media buying & planning 2014 present
****** *** ******* AOR - public relations 2012 present
****** *** **** *** ********* AOR - creative unknown present
****** ********* ******* AOR - public relations 2012 present
****** ********* **** *** ********* AOR - creative unknown present

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DailyVista

Media Agency Opps: Veritas to shift planning, buying after sale?


Subject: B2B, branding, public relations (PR), digital, social  media, online, print, magazine, sponsorship

Company: Symantec 

Opportunity: We hear Veritas’s media planning and buying is still at VAI

Sellers – even though Veritas was acquired by Carlyle Group, don't expect large spending out of the gate. The data storage company already doesn't advertise much and new CMO Ben Gibson has stated PR is “far more cost effective and real” for enterprise focused B2Bs like Veritas (research here). To secure Veritas’s relatively limited ad budget, pitch strategies that will the company in front of more CEOs, IT professionals, investors and channel partners/resellers – the firm's target audiences. 

Additional Insight

Experience: Gibson spent the last four years as CMO at Aruba Networks. Before that, he was with Cisco for about five years, lastly as VP of marketing.

Veritas
350 Ellis Street
Mountain View, CA 94043 U
(650) 527-8000

Ben Gibson
Chief Marketing Officer – Veritas
(650) 527-8000
ben_gibson@symantec.com