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Autodesk, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Autodesk, Inc., headquartered in San Rafael, CA, is a world leader in 2D and 3D design, engineering, and entertainment software. From architecture, manufacturing, transportation, and utilities to telecommunications, video games, television, and film, Autodesk customers are leading the 2D and 3D design world by improving their design processes through increased efficiency and productivity.

Main Telephone (415) 507-5000
Main Fax (415) 507-5100
Primary Address
111 McInnis Parkway
San Rafael, CA 94903
USA

Autodesk, Inc. Contacts

Contacts (5/24)
Name Title State
Carl B. President & Chief Executive Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (415) 507-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 111 McInnis Parkway
San Rafael, CA
94903
USA

Chris B. Chief Marketing Officer & Senior Vice President, Reputation, Consumer Education, Media & Entertainment CA
Jeff K. Senior Vice President & Chief Technology Officer CA
Jan B. Senior Vice President, Human Resources & Corporate Real Estate CA
Moonhie C. Senior Vice President, Global Customer Support & Operations CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
AutoCAD ******
AutoSketch *
Flame *
Flint *
Inferno *

Agency Relationships


Brand Agency Service From To
********, ***. **** ************** AOR - creative 2004 present
********, ***. ******, ***. creative 2008 present
********, ***. **** AOR - digital & traditional unknown present
********, ***. **** AOR - media buying & planning, implementing & reporting 2011 present

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DailyVista

Autodesk launches 'cloud-based alternative'


a provider of 3D design, engineering and entertainment software, has launched PLM 360 – touted as a cloud-based, project lifecycle management solution for managing product information and processes.

It’s just one of many initiatives on the launch pad for Autodesk, who have also just been nominated by San Francisco Business Times as No. 3 on the
.

Autodesk is pushing out the next wave of its cloud solutions with a new “alternative.” Autodesk PLM 360 is a cloud-based, project lifecycle management (thus, PLM) solution designed to better enable companies to manage product information and processes to continuously improve the products they manufacture.

Autodesk reps cited a recent stat published by global research firm IDC, which estimated that the PLM software market will grow to $20.5 billion by 2015.

Thus, Autodesk is getting in at the ground floor quickly with hopes of “shaking up the very small population of legacy PLM solution providers” with new cloud-based products being released at a “fraction of the cost” made available from competitors. Besides the budget-friendly angle, the other advertised alternative to Autodesk PLM 360 is that it is boasted to be the “first cloud-based PLM solution focused on business applications beyond engineering and bill of material management.”

Other aspects include an always-on and easier-to-configure interface that can be customized to customer needs and product lifecycles. For example, users can create and customize their own apps with drag-and-drop functionality, and the platform comes with dozens of pre-installed apps already.

This is an opportunity to introduce your agency and its relevance around expertise in product launches and the cloud.

Kantar Media reports that Autodesk spent $3.5 million on advertising in 2010, the last full year that spend is available. About $1.8 million was spent on search and about $1.1 million was spent on display ads.


Autodesk, Inc.
111 McInnis Parkway
San Rafael, CA 94903
(415) 507-5000

Chris Bradshaw
Senior Vice President & Chief Marketing Officer
(415) 507-5000
chris.bradshaw@autodesk.com

Karen Brewer
Vice President, Marketing
(415) 507-5000
karen.brewer@autodesk.com