Geophysical imaging company ION promotes exec
ION Geophysical Corporation, a technology-focused seismic solutions company, announced it created a new executive position to streamline management structure, according to the company
Jim Hollis was promoted to president and chief operating officer. Previously he was executive vice president and COO of ION Solutions division. Before that he served ION as vice president, land imaging systems, and also vice president, FireFly New Ventures division.
Prior to joining ION in 2003, Hollis worked for Landmark Graphics as general manager of exploration and development solutions. He also held numerous management positions in the company’s product development, marketing and operations segments.
Houston-based ION provides geophysical technology, services and solutions for the energy industry. The company offers high resolution images of subsurface landscape that allows for more efficient data collecting and a reduced risk during exploration and development.
Senior Manager of Corporate Marketing Jenny Salinas spoke with WinmoEdge on Hollis’ leadership position and ION’s
marketing and promotional efforts.
She said previously the company had three separate COO positions on a vice president level that would report to Chief Executive Officer Bob Peebler. Those divisions will now report to Hollis and he will answer to Peebler.
Salinas said Hollis will not have any official oversight of ION’s marketing department, since Senior Vice President of Corporate Marketing Chris Friedemann leads marketing and also reports directly to Peebler. She added the executive team is very collaborative and Hollis is able to have influence on marketing plans.
ION does not do much marketing through mass media. Salinas said a broad range is not a good spend, as the company is very industry-specific. She said ION advertises in the niche energy segment through publications like magazines SEG Leading Edge and First Break, as well as Offshore Magazine and Up Stream Newspaper.
She said sometimes the company advertises locally in better known publications such as the Houston Chronicle or Houston Business Journal. ION also has regional marketing efforts overseas.
The company’s target audience includes investors, customers and technical publications read by Geophysicists and engineers. Salinas said its strategy focuses on brand building and raising awareness.
“What we’re doing in the short-term is finishing up the second phase of brand building because we changed our name about a year ago,” she said. “Long-term is develop the market and promote our new products. We’re trying to raise awareness around an environment intelligence acquisition approach.”
Salinas said Houston-based Axiom Design helps ION with media placements. She was unable to comment on any additional opportunities, and said Creative Director Kelly Kline was the more appropriate contact to discuss agency relationships. Kline was not available for comment.
Friedemann is the top marketer for ION, while it seems Hollis will also have a significant role. Kline, who works from home, is the contact that deals with the company’s current agency, as well as any inquiries about additional help. She would be the starting point for talks about future partnerships.
ION Geophysical Corporation
2105 City West Boulevard
Houston, TX 77042
President & Chief Operating Officer
Senior Vice President, Corporate Marketing