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Oracle Corporation | Company Profile, Marketing Contacts, Media Spend, Brands




Oracle Corporation, headquartered in Redwood Shores, CA, is an enterprise software company. The company develops, manufactures, markets, distributes and services database and middleware software, as well as applications software that help organizations to manage their businesses.

Main Telephone (650) 506-7000
Main Fax
Primary Address
500 Oracle Parkway
Redwood Shores, CA 94065
USA

Oracle Corporation Contacts

Contacts (5/72)
Name Title State
Mark H. Chief Executive Officer CA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (650) 506-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 500 Oracle Parkway
Redwood Shores, CA
94065
USA

Jeff H. Vice Chairman CA
Safra C. President CA
Larry E. Executive Chairman & Chief Technology Officer CA
Judith S. Chief Marketing Officer CA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Oracle Computer Software *
OracleMobile *
Oracle Corporation ********
Oracle Cloud Services *

Agency Relationships


Brand Agency Service From To
****** ***** ******** *************** media buying & planning unknown present
****** ******** ******** *************** media buying & planning unknown present
****** *********** ***** & **** public relations 2007 present
****** *********** *************** media buying & planning unknown present
****** *********** ******* *********** & ****** creative, digital unknown present

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DailyVista

Oracle jumps into Linux support arena


The Story
Database giant Oracle will aggressively enter the Linux operating system support market, according to The San Jose Mercury News.
 
Chief Executive Larry Ellison made the surprise announcement on Wednesday during Oracle’s annual meeting. He declared that Oracle would offer support for the free, open-source alternative to the Windows operating system at half the cost of Red Hat, the largest commercial provider of Linux.
 
The announcement sent shock waves through the industry, and Red Hat’s stock took a 20 percent hit.
                          
The Redwood Shores, Calif.-based Oracle brings in about $12 billion per year selling database and other enterprise software to corporations. A move into Linux will greatly bolster the free operating system as a viable alternative to Microsoft’s corporate operating systems.
 
The Research
Oracle calls the new product Unbreakable Linux. The service will mirror that offered by Red Hat. Oracle will install the Linux operating system onto corporate computers and then charge a fee per computer to offer support.
 
Although most IT chiefs complain about using Microsoft operating systems, the company does offer a robust support system to help with computer snafus. Red Hat and now Oracle offer this kind of support for Linux.
 
Unbreakable Linux got off to a nice start. Several large corporations including Dell, Hewlett Packard, IBM, Bearing Point, EMC and NetApp publicly committed to using the Unbreakable Linux service. The news was covered widely by the business press.
 
The company will target both existing Oracle customers and new users with the service. The company is actively targeting Red Hat clients, noting that it only takes one minute to make the switch.
 
"Oracle's Unbreakable Linux program is available to all Linux users for as low as $99 per system per year," said Oracle President Charles Phillips. "You do not have to be a user of Oracle software to qualify. This is all about broadening the success of Linux.”
We called Oracle and learned that Oracle's Chief Corporate Architect Edward Screven is the top decision maker for the Unbreakable Linux product.
 
According to The List database, Oracle’s creative duties are handled in-house. Starcom International handles media buying for the company, and Newton, Conn.-based Leverage Marketing handles some B-to-B marketing for the company.
 
According to Nielsen Media-Plus, Oracle spent about $20 million on measured advertising in 2005. The company spent the most money, $7 million, on national magazine buys. Oracle also spent $6 million on newspaper ads and another $6 million on cable TV purchases.
 
The Direction
Oracle's jumping into the Linux market is pretty big. Microsoft may even start to take the threat of Linux seriously. As for marketing the product, Oracle will likely start with its own customers. However, Phillips made it clear that the company’s targeting all business users. Agencies should drum up some ideas on introducing wary corporate clients to the benefits of Linux. The price should be a good conversation starter.
 
While we’re talking about Linux, here’s our favorite Linux commercial featuring Muhammad Ali. Apparently, Oracle wants to “shake things up” as well.
 
It's got to be a pretty gloomy day over at Red Hat. The company was already struggling to grow (DailyVista article), so this announcement can’t be welcomed in Raleigh. Agencies with ideas on helping Red Hat respond to this encroachment should approach executives with the company. Red Hat could keep prices high and brand itself as the Mercedes of the Linux market.

Oracle Corporation
500 Oracle Parkway
Redwood Shores, CA 94065
(650) 506-7000
 
Edward Screven
Chief Corporate Architect
(650) 506-7000
 
Bob Shimp
Vice President of Technology Marketing
 
Judith Sim
Senior Vice President, Corporate Marketing, Strategy, & Operations
Red Hat, Inc.
1801 Varsity Drive
Raleigh, NC 27606
(919) 754-3700
 
Timothy Yeaton
Senior Vice President, Worldwide Marketing
(919) 754-3700
 
Marc Fleury
Senior Vice President & General Manager
(919) 754-3700