Enterasys Networks enterprise communications co. hires marketer
Enterasys Networks, a Siemens Enterprise Communications company, announced the appointment of Ram Appalaraju as vice president of marketing, the company reported
Appalaraju joins the Andover, Mass.-based company from his former 18-month stint as senior VP of marketing at Meru Networks. Before that, he held various senior-level managerial roles at several other companies like Isilon Systems, HP and GE.
Jointly owned by The Gores Group and Siemens AG, Siemens Enterprise Communications includes Cycos and Enterasys Networks.
Siemens Enterprise Communications is a premier provider of end-to-end enterprise communications including voice, network infrastructure and security solutions.
Appalaraju brings more than 20 years of marketing experience in high-technology enterprises to his new role at Enterasys Networks
In particular, his technology enterprise career experience includes proficiency in virtualization, automation and management technologies for data center environments.
In a prepared statement, Appalaraju expressed a deep excitement at the prospect of joining such a “dynamic and innovative” company.
“I’m very impressed with the company’s innovative portfolio of products and incredibly loyal customer base,” he said in a release. “I’m looking forward to contributing to the team, as Enterasys moves forward with new world class communications and security solutions to enable businesses to compete in the global economy.”
Appalaraju has a proven track record having brought significant growth to his former employers and having turned them into solution centric companies.
His skills include managing end-to-end marketing functions including planning, branding and field marketing; expertise in cloud and virtualization strategy; and developing and implementing effective business and pricing models.
“We are proud to have Ram lead our marketing team,” President and Chief Executive Officer Chris Crowell said in a statement. “His years of experience leading marketing efforts for networking and enterprise IT companies will greatly contribute to our efforts to gain additional market share, broaden our customer base and drive the company’s messaging strategy.”
Appalaraju’s appointment comes shortly after Enterasys was selected as a Best of Interop
finalist for the Wireless & Mobility award category that recognizes the company’s Cloud Wireless Solutions technological advancements.
Enterasys’ Cloud Wireless Solutions, which include premise-based, cloud-based and managed offerings, isdesigned for flexibility so customers can implement and manage wireless solutions. The company will showcase this product at business and information technology event Interop Las Vegas
The List database is unaware of which external marketing and/or communications partners, if any, that Enterasys Networks currently contracts.
Enterasys Networks, Inc.
50 Minuteman Road
Andover, MA 01810
Mr. Ram Appalaraju
Vice President, Marketing
President & Chief Executive Officer