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EarthLink, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands

Headquartered in Atlanta, GA., EarthLink is an internet services provider. The company provides consumers and businesses with dial-up and high-speed Internet access, web hosting services, wireless phone service and more.

Main Telephone (404) 815-0770
Main Fax (404) 892-7616
Primary Address
1170 Peachtree Street, NE
Suite 900
Atlanta, GA 30309

EarthLink, Inc. Contacts

Contacts (3)
Name Title State
Joe E. President & Chief Executive Officer GA
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (404) 815-0770
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1170 Peachtree Street, NE
Suite 900
Atlanta, GA

Jeffrey C. Chief Marketing Officer GA
Scott Y. Director, Product Development NC

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
EarthLink, Inc. *****
Joi Internet *
DeltaCom *

Agency Relationships

Brand Agency Service From To
*********, ***. ******* ********** ************** public relations 2004 present
*********, ***. ****** ****** ********* public relations 2006 present
*********, ***. ********* | ***** AOR - media buying & planning 2006 present
*** ******** ****-*******, ***. public relations 2003 present

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Internet provider EarthLink names new President

The Story
Internet service provider EarthLink Inc. has named Joseph M. Wetzel president, in addition to his current role as chief operating officer, according to the company.
In his new role with the Atlanta-based company, Wetzel will manage its product management and marketing organizations. He also will continue in his current capacity with EarthLink’s operational and support functions and the company’s New Edge Networks subsidiary, a creator and manager of private IP-based wide area networks that do not use the public Internet.
Rolla Huff, chairman and chief executive officer, said Wetzel will continue establishing a culture of operational excellence and cost management discipline, in his dual role.
“Naming Joe as president of the company both recognizes this success, and allows us to more fully leverage these capabilities across the entire organization,” he said in a statement.
Founded in 2004, Earthlink offers dial up, high speed, voice, web hosting and home networking services nationwide. The company’s subsidiary, PeoplePC, specializes in providing low-cost dial up and high-speed DSL Internet.
The Research
In an interview with DailyVista, Wetzel spoke briefly about his and EarthLink’s shared short and long term goals - focusing on the customer experience and cost management.
“(We) want to delight our customers, operate our business with operational efficiency and provide value for our shareholders,” he said.
Wetzel added that the company will continue searching for strategies to maximize its EarthLink and PeoplePC brands that will provide a positive rate of return for the company.
Our source would not specifically state what types of marketing strategies the company uses, but he did say that EarthLink uses “a very limited amount of advertising.”
Of this amount, most of the company’s advertising is conducted through partnerships and on the Internet to reach “broad segments within the consumer and small to medium size business space.”
EarthLink also will utilize outside agencies to reach its consumer and business target markets.
“We have had a number of relationships over the years and we continue to entertain relationships that will yield profitable customer relationships for EarthLink,” Wetzel said. “We are interested in creative approaches to extend our brand position in the market.”
According to The List online, EarthLink has utilized New York-based MediaVest as its agency of record for media since 2006. The company has also used New York-based Publicis USA for its media buying and planning since 2005.
The Neilsen Company reported that EarthLink spent $7.7 million on measured media in 2009. Almost the entire amount was spent on spot television advertising.