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CenturyLink | Company Profile, Marketing Contacts, Media Spend, Brands




CenturyTel, Inc., is an integrated communications company engaged primarily in providing an array of communications services, including local and long distance voice, Internet access and broadband services. The company operates in 25 states and is headquartered in Monroe, LA.

Main Telephone (318) 388-9000
Main Fax (318) 340-5520
Primary Address
100 Century Link Drive
Monroe, LA 71203
USA

CenturyLink Contacts

Contacts (5/42)
Name Title State
Glen P. Chief Executive Officer LA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (318) 388-9000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 Century Link Drive
Monroe, LA
71203
USA

William C. President, Wholesale Markets Groups LA
Bill B. Chief Information Officer LA
Dean D. President, Sales & Marketing LA
Bill H. Chief Marketing Officer LA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
CenturyLink ********

Agency Relationships


Brand Agency Service From To
*********** ****** / **** ***** & ************** ****** AOR - media buying & planning 2006 present
*********** ******** AOR - media buying & planning 2005 present
*********** ****** ********* AOR - creative 2014 present
*********** **** ******** AOR - creative 2013 present
*********** ****** creative, digital unknown present

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Who is the Chief Executive Officer of CenturyLink?

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Who is the AOR - media buying & planning agency of CenturyLink?

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DailyVista

New Biz Brief: CenturyLink names consumer business agency


Subject: broadcast, digital, print, out-of-home, radio

Company: CenturyLink, headquartered in Monroe, La., is an integrated communications company that provides an array of services, including local and long distance voice, Internet access and broadband services in 38 states.

Opportunity: CenturyLink has named Havas’ Arnold as its new lead agency for its consumer business.  The review was managed by Mercer Island Group (Seattle) and the other finalists are not known.  The company is looking to build brand awareness and, according to Arnold global president Pam Hamlin, “this really represents the next chapter of [CenturyLink] as a marketer.”  Arnold’s Boston office will lead the account and the first work is set to break in early 2015.

Additional Insight

Incumbent: In the past, creative services were handled by Peter A. Mayer Advertising, Inc..

Competitors:  CenturyLink claims to be the third-largest telecommunications company in the US, behind AT&T and Verizon.

Media Spend: According to Kantar Media, CenturyLink spent $120 million on measured media in 2013, the most of which was deployed in Q3 (July-Sept.). CenturyLink spends the largest amount on broadcast (mainly spot TV), with $86.8 million allocated to this channel. Digital spend, at $17.2 million, comes in second, with print’s $9.9 million in third place. Radio and out-of-home spend accounts for $6.1 million of CenturyLink’s spend.

Agency Relationships: Butler / Till Media & Communications Agency will continue to handle media buying and planning responsibilities. 

CenturyLink 
100 Century Link Dr.
Monroe, LA 71203
(318) 388-9000

Shirish Lal 
Chief Marketing Officer
(318) 388-9000
shirish.lal@centurylink.com

Trace Moore 
Manager, Marketing Communications
(318) 388-9000
trace.moore@centurylink.com