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CenturyLink | Company Profile, Marketing Contacts, Media Spend, Brands




CenturyTel, Inc., is an integrated communications company engaged primarily in providing an array of communications services, including local and long distance voice, Internet access and broadband services. The company operates in 25 states and is headquartered in Monroe, LA.

Main Telephone (318) 388-9000
Main Fax (318) 340-5520
Primary Address
100 Century Link Drive
Monroe, LA 71203
USA

CenturyLink Contacts

Contacts (5/37)
Name Title State
Glen P. Chief Executive Officer LA
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (318) 388-9000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 Century Link Drive
Monroe, LA
71203
USA

William C. President, Wholesale Markets Groups LA
Bill B. Chief Information Officer LA
Dean D. President, Sales & Marketing LA
Bill H. Chief Marketing Officer LA

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
CenturyLink ********

Agency Relationships


Brand Agency Service From To
*********** ****** / **** ***** & ************** ****** AOR - media buying & planning 2006 present
*********** ******** AOR - media buying & planning 2005 present
*********** ****** ********* AOR - creative 2014 present
*********** **** ******** AOR - creative 2013 present
*********** ****** creative, digital unknown present

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WinmoEdge

Accounts on the move recap for the week of Feb 8


Below is a compilation of WinmoEdge's top accounts on the move published during the previous week. We will publish these recaps every Monday to give you a one-stop, quick glance destination for our top account shifts. Please save this page if you would like to return to it quickly. It can also be accessed under “WinmoEdge Reports” once it moves off the front page of the site. 

We recently here) have high potential of appointing new agencies within six-to-12 months. So, look for upcoming agency shifts at these companies, as well.  

 

Alaska Airlines (Seattle, WA)

New Agency: Mekanism   

Scope of Work: Creative AOR

Incumbent: Wongdoody had been on creative and media AOR since 1997, according to The List. Hornall Anderson led the rebranding project.

Additional Insight: Look for a new campaign to break in time for spring, since Q2 and Q3 are historically Alaska Air's top buying periods. Spending should be higher than usual since Alaska Air just debuted its Full Article.

 

America's Test Kitchen (Brookline, MA)

New Agency: North 6th Agency (N6A)

Scope of Work: PR AOR

Additional Insight: N6A's appointment comes after a year of change for ATK – it announced in Nov. 2015 that co-founder Christopher Kimball was leaving the company immediately. While the appointment of a PR AOR may not signal a huge boost in paid media spend, it should increase brand awareness efforts. Therefore, this is a kind of wait-and-see opportunity – it's likely there, just slightly further down the line. Full Article.

  

Delta Faucet Company (Indianapolis, IN)

New Agency:  Theory House

Scope of Work: Retail Marketing AOR for Delta and Peerless branded product lines

Additional Insight: Theory House will handle strategy, branding and retail marketing to consumers for the company. Delta traditionally spends the largest portion of its media spend during Q2, so a campaign could already be in the works, sellers. Reach out now for potential B2C print, TV and digital dollars. .

 

E-Trade (New York)

Opportunity: E-Trade, reportedly has put its $120 million media account into a review led by Ark Advisors

Incumbent: GroupM, part of WPP's GroupM network, has handled media planning and buying since 2014. 

Additional Insight: Media shops with the scope to handle this account should reach out now to see if there's time to get on the longlist. Key decision makers to engage should include Rich Muhlstock, promoted last summer to chief marketing operations officer (research Full Article.

 

Kenneth Cole Productions (New York)

New Agency: ModCo

Scope of Work: Media planning and buying

Additional Insight: Start engaging new agency side decision makers now to secure fall/winter campaign revenue since spring/summerFull Article.

 

Lyfe Kitchen (Memphis, TN)

New Agency: Bureau155

Scope of Work: Marketing and advertising AOR

Additional Insight:  Bureau155 will also work with newly-appointed PR AOR Full Article.

 

Campbell Soup Co. (Camden, NJ)

Opportunity: Named Greg Shewchuk as its new SVP and chief marketing/commercial officer of the Americas Simple Meals and Beverages division.

Incumbent Creative Agencies: According to The List, Allen & Gerritsen are among agencies on Campbell's creative roster. It would come as no surprise if Campbell's simply consolidated creative under a current shop.

Additional Insight: This division includes US retail and foodservice businesses, Plum Organics and the company's simple meals and shelf-stable beverages businesses and Shewchuk will take the top spot effective March 7. He fills the gap left by Darren Serrao in August (more Full Article.

 

Xcel Energy (Minneapolis, MN)

New Agency: Yamamoto

Scope of Work: Advertising AOR

Incumbent: Denver-based Vladimir Jones was AOR since 2006, according to The List. 

Additional Insight: The agency will lead creative, digital and media planning and buying. David Pendery, Xcel's director of public relations and advertising, told the Full Article.

 

Heineken (White Plains, NY)

New Agency: Omnicom's TracyLocke

Scope of Work: Shopper marketing duties

Additional Insight: TL will now handle work for Heineken's entire US roster, which includes Tecate, Dos Equis, Newcastle and Amstel Light. In addition to shopper marketing, TL will handle regional marketing and localized market activations. As a part of the shopper marketing review, Heineken also chose In Marketing to handle channel-driven retail work. Note that Heineken, like many others, is continuing to shift money into digital from print. Per Full Article.

 

Friendly's Ice Cream (Wilbraham, MA)

New Agencies: We learned that Schafer Condon Carter recently. 

Scope of Work: Digital and Creative

Incumbent: Boston-based here).

Additional Insight: With new digital and traditional campaigns on the way, Northeast and Mid-Atlantic sellers should be all over the Supermelt maker. Q2 and Q3 are Friendly's top buying periods, according to Kantar Media. Furthermore, look for Friendly's elevated ad presence to continue since Friendly's has big plans to differentiate itself in the struggling family-style dining category since hiring CMO Randy Davis in August 2014 (research Full Article.

 

Spin Master, Ltd. (Toronto, ON)

Opportunity: Spin Master has put its media planning and buying into review.

Incumbent: WPP's MediaCom has handled media buying and planning since 2011 (which moved from LA to NY last year), according to The List. Mediacom was invited to participate in the review, but declined.

Additional Insight: As with most toy companies, Q4 is Spin Masters' largest spend period, so sellers should look for a change shortly. We'll keep you posted so you can engage new agency side decision maker during planning. Most of Spin Masters' spend goes to broadcast and display ads, so sellers in these channels whose focus is older children (8-13) and their mothers should have the upper hand here. Focus particularly on broadcast, as that spend increased drastically from 2014 to 2015 (while digital presence waned). Full Article.

 

Carnival Corporation (Seattle, WA)

Opportunity: Reportedly is evaluating global media and creative agency relationships all of its 10 brands.

Incumbent: here).

Additional Insight: It's supposedly not a formal search yet, but start pitching now since a review looks to be on the way shortly. Key decision makers should include Christine Duffy, who was just appointed president of Carnival Cruise Lines, the company's top ad spending brand.  Carnival told us that a new CMO hasn't been appointed yet. Former CMO Jim Berra was poached last summer by rival Royal Caribbean (research Full Article.

 

Time Warner Cable (New York)

New Agency: Omnicom's DDB, New York

Scope of Work: Creative

Incumbent: WPP's Ogilvy, New York was creative AOR since 2004. 

Additional Insight: In our originally published article on 2/9 (read Full Article.

 

Indiana Fever (Indianapolis, IN)

New Agency: Benchwarmers Marketing

Scope of Work: AOR

Incumbent: Last year, the Fever signed a one-year deal with KH Complete Advertising. Prior to that, Stanich Agency had been the Fever's AOR since 2010.

Additional Insight: BM has worked on smaller projects for the team over the past year, so the new partnership is simply an expansion of existing efforts. Since BM built Fever's season ticket renewal website last summer, Fever VP of business operations Julie Graue said that the team is looking for BM to continue strengthening the team's digital presence over the next year. BM will also handle all aspects of Fever's advertising, including OOH, print and digital. Full Article.

 

The University of Phoenix (Phoenix, AZ)

Opportunity: University of Phoenix has launched its first campaign since January 2015

Additional Insight: Originally the opportunity we published on 2/15 stated that Gregory Cappelli, director and chairman of Apollo, confirmed during the Q1 earnings call that University of Phoenix's new marketing campaign will launch later this quarter. We Rise,” created by here), is a departure from campaigns in the past. Facing tighter scrutiny from the government, as is the entire for-profit ed category, Phoenix, under new CMO Joan Blackwood, decided to focus on retention instead of new student acquisition.

 

Vonage (Holmdel, NJ)

Opportunity: Optimize marketing spend even further.

Additional Insight: Digital direct response spending should continue to be on the rise, as Vonage works to cost effectively raise awareness and differentiate its B2B cloud credentials. As such, tech, news and finance sellers should continue to have the edge securing revenue. However, note that while Vonage's traditional ad presence continues to fall, TV still represented about 90% of budget in 2015. Full Article.