The Priceline Group | Company Profile, Marketing Contacts, Media Spend, Brands
Priceline.com is a fully integrated online travel service. The Norwalk, CT-based company offers airline tickets, hotel rooms, rental cars, cruises package and vacation package accommodations.
|Main Telephone||(203) 299-8000|
|Main Fax||(203) 299-8948|
The Priceline Group ContactsContacts (5/18)
|Michael D.||Chief Information Officer||CT|
Sample of Associated Brands
|Brett K.||Chief Executive Officer||CT|
|Daniel F.||Chief Financial Officer & Chief Accounting Officer||CT|
|Matthew T.||Chief Financial Officer||CT|
|*******.***||*********||media buying & planning||2015||present|
|*******.***||*******, ***.||Creative, Digital, Social||2017||present|
|*********.***, ***.||***** *****, ***.||AOR - media buying & planning||unknown||present|
|*********.***, ***.||**** *********||creative, social||2015||present|
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Priceline names BBDO as creative, strategic AOR
Subject: TV, digital, mobile, outdoor, radio, sponsorship
Company: Priceline, online travel company that's part of the Priceline Group, which also operates Booking.com and Kayak.com
Opportunity: In June, DV told you about Priceline’s creative review (more here).
Media Spending: Priceline.com allocated $67.7 million towards measured media last year, down 10% from $75.3 million in 2013, according to Kantar Media. Last year, the majority of spending continued to go towards broadcast, but digital did rise to 37% of the paid media budget.
TV Breakdown: ISpot.tv reports that the site has spent $27.2 million on national TV ads since January, up from $20.2 million for the same period last year. For 2014, $24.4 million went to national TV ads, down from $35.4 million in 2013.
Digital Breakdown: Display activity has been much higher this year compared to 2014 across all of Priceline's brands, according to Moat. Since January, Priceline has run 54 standard display ads on 938 publishers (19% mobile). For all of 2014, Priceline.com only 43 ads with 394 publishers (44% mobile), 26% of which were placed directly with publishers.
Since October, Priceline.com's has relied the most on news, weather and sports publishers. Sites in the top 100 reporting the most desktop display activity include foxnews.com, webmd.com, cbssports.com, cnn.com and weather.com, Moat reports.
On the mobile display front, Priceline.com's last push was December-March. Ads then skewed towards magazine, technology, media and large paper categories, led by punchbowl.com, realsimple.com and wallstcheatsheet.com.
New Decision Maker: The review follows the promotion of company veteran Paul Hennessy to CEO in April. He was CMO of Booking.com.
The Priceline Group
800 Connecticut Ave.
Norwalk, CT 06854
Chief Marketing Officer – Priceline.com
Direct Dial: (203) 299-8175
Chief Executive Officer