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The Priceline Group | Company Profile, Marketing Contacts, Media Spend, Brands




Priceline.com is a fully integrated online travel service. The Norwalk, CT-based company offers airline tickets, hotel rooms, rental cars, cruises package and vacation package accommodations.

Main Telephone (203) 299-8000
Main Fax (203) 299-8948
Primary Address
800 Connecticut Avenue
Norwalk, CT 06854
USA

The Priceline Group Contacts

Contacts (5/23)
Name Title State
Michael D. Chief Information Officer CT
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (203) 299-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 800 Connecticut Avenue
Norwalk, CT
06854
USA

Brett K. Chief Executive Officer CT
Paul H. Chief Executive Officer CT
Jeffery B. Chairman CT
Daniel F. Chief Financial Officer & Chief Accounting Officer CT

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Priceline.com, Inc. ********
Booking.com ********
RentalCars.com *******

Agency Relationships


Brand Agency Service From To
*******.*** ********* media buying & planning 2015 present
*******.*** ****** + ******* Creative 2013 present
*********.***, ***. ***** *****, ***. AOR - media buying & planning unknown present
*********.***, ***. **** ********* creative, social 2015 present

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DailyVista

Priceline names BBDO as creative, strategic AOR


Subject: TV, digital, mobile, outdoor, radio, sponsorship

Company: Priceline, online travel company that's part of the Priceline Group, which also operates Booking.com and Kayak.com

Opportunity: In June, DV told you about Priceline’s creative review (more here).

Additional Insight

Incumbent:   

Media Spending: Priceline.com allocated $67.7 million towards measured media last year, down 10% from $75.3 million in 2013, according to Kantar Media. Last year, the majority of spending continued to go towards broadcast, but digital did rise to 37% of the paid media budget.  

TV Breakdown: ISpot.tv reports that the site has spent $27.2 million on national TV ads since January, up from $20.2 million for the same period last year. For 2014, $24.4 million went to national TV ads, down from $35.4 million in 2013.

Digital Breakdown: Display activity has been much higher this year compared to 2014 across all of Priceline's brands, according to Moat. Since January, Priceline has run 54 standard display ads on 938 publishers (19% mobile). For all of 2014, Priceline.com only 43 ads with 394 publishers (44% mobile), 26% of which were placed directly with publishers.

Since October, Priceline.com's has relied the most on news, weather and sports publishers. Sites in the top 100 reporting the most desktop display activity include foxnews.com, webmd.com, cbssports.com, cnn.com and weather.com, Moat reports. 

On the mobile display front, Priceline.com's last push was December-March. Ads then skewed towards magazine, technology, media and large paper categories, led by punchbowl.com, realsimple.com and wallstcheatsheet.com.

New Decision Maker: The review follows the promotion of company veteran Paul Hennessy to CEO in April. He was CMO of Booking.com. 

The Priceline Group
800 Connecticut Ave.
Norwalk, CT 06854
(203) 299-8000

Brett Keller
Chief Marketing Officer – Priceline.com
Direct Dial: (203) 299-8175
brett.keller@priceline.com

Paul Hennessy
Chief Executive Officer
(203) 299-8415
paul.hennessy@priceline.com