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The Priceline Group | Company Profile, Marketing Contacts, Media Spend, Brands




Priceline.com is a fully integrated online travel service. The Norwalk, CT-based company offers airline tickets, hotel rooms, rental cars, cruises package and vacation package accommodations.

Main Telephone (203) 299-8000
Main Fax (203) 299-8948
Primary Address
800 Connecticut Avenue
Norwalk, CT 06854
USA

The Priceline Group Contacts

Contacts (5/17)
Name Title State
Michael D. Chief Information Officer CT
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (203) 299-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 800 Connecticut Avenue
Norwalk, CT
06854
USA

Brett K. Chief Executive Officer CT
Jeffery B. Chairman CT
Daniel F. Chief Financial Officer & Chief Accounting Officer CT
Matthew T. Chief Financial Officer CT

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Priceline.com, Inc. ********
Booking.com ********
RentalCars.com *******

Agency Relationships


Brand Agency Service From To
*******.*** ********* media buying & planning 2015 present
*******.*** *******, ***. Creative, Digital, Social 2017 present
*******.*** **** ******** Creative 2017 present
*********.***, ***. ***** *****, ***. AOR - media buying & planning unknown present
*********.***, ***. **** ********* creative, social 2015 present

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DailyVista

Q2-Q3 Media Opps: Priceline launches first campaign with new AOR


Subject: TV, digital, mobile, outdoor, radio, sponsorship

Company: Priceline, online travel company that's part of the Priceline Group, which also operates Booking.com and Kayak.com

Opportunity: Priceline has launched its first campaign from new AOR here). The ”Whatever’s on the line, Priceline” campaign (one of the ad shown above) is part of the company’s new strategy to help customers connect with deals faster and easier than ever before. 

The difference between this campaign and the last is that “whatever’s on the line” is supposed to focus on everyday trends, and being able to easily book trips to places that people more commonly go. CEO Paul Hennessy said that the campaign should identify with travelers taking trips to places like Rome, Georgia to visit family versus extravagant trips to places such as Rome, Italy. 

Therefore, family and/or millennial focused sellers should be all over this ahead of peak travel season. Look for ad dollars tied to Q2, as this is the time when travel sites advertise the most. It’s likely that the site is analyzing initial campaign buys before making adjustments before a larger Q2 launch, similar to rival Travelocity (research here). 

Additional Insight

Media Spend: Priceline spent $98 million on measured media in the first three quarters in 2015 and $129 million for all of 2014. Both years a large portion of the spend went to broadcast, while the rest of it was distributed mainly to digital. 

pricelinecom-est-tv-spend-02-09-2016--03-07-2016eferfe

TV Breakdown: The travel site has already spent $8 million on national TV ads since the first commercial debuted Feb. 9. This is up almost $3 million compared to the same period in 2015, iSpot reports.

pricelinecom-est-tv-spend-02-09-2016--03-07-2016

Digital Breakdown: According to programmatic. Ads are running on news and entertainment sites.

Top publishers for the standard ads included yelp.com, rebategiant.com, lowes.com and daveramsey.com, and top publishers for video include cbsnews.com, cbs.com and metacritic.com. 

The Priceline Group
800 Connecticut Ave.
Norwalk, CT 06854
(203) 299-8000

Brett Keller
Chief Marketing Officer – Priceline.com
Direct Dial: (203) 299-8175
brett.keller@priceline.com

Paul Hennessy
Chief Executive Officer
(203) 299-8415
paul.hennessy@priceline.com