The Priceline Group | Company Profile, Marketing Contacts, Media Spend, Brands
Priceline.com is a fully integrated online travel service. The Norwalk, CT-based company offers airline tickets, hotel rooms, rental cars, cruises package and vacation package accommodations.
|Main Telephone||(203) 299-8000|
|Main Fax||(203) 299-8948|
The Priceline Group ContactsContacts (5/17)
|Michael D.||Chief Information Officer||CT|
Sample of Associated Brands
|Brett K.||Chief Executive Officer||CT|
|Daniel F.||Chief Financial Officer & Chief Accounting Officer||CT|
|Matthew T.||Chief Financial Officer||CT|
|*******.***||*********||media buying & planning||2015||present|
|*******.***||*******, ***.||Creative, Digital, Social||2017||present|
|*********.***, ***.||***** *****, ***.||AOR - media buying & planning||unknown||present|
|*********.***, ***.||**** *********||creative, social||2015||present|
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Q2-Q3 Media Opps: Priceline launches first campaign with new AOR
Subject: TV, digital, mobile, outdoor, radio, sponsorship
Company: Priceline, online travel company that's part of the Priceline Group, which also operates Booking.com and Kayak.com
Opportunity: Priceline has launched its first campaign from new AOR here). The ”Whatever’s on the line, Priceline” campaign (one of the ad shown above) is part of the company’s new strategy to help customers connect with deals faster and easier than ever before.
The difference between this campaign and the last is that “whatever’s on the line” is supposed to focus on everyday trends, and being able to easily book trips to places that people more commonly go. CEO Paul Hennessy said that the campaign should identify with travelers taking trips to places like Rome, Georgia to visit family versus extravagant trips to places such as Rome, Italy.
Therefore, family and/or millennial focused sellers should be all over this ahead of peak travel season. Look for ad dollars tied to Q2, as this is the time when travel sites advertise the most. It’s likely that the site is analyzing initial campaign buys before making adjustments before a larger Q2 launch, similar to rival Travelocity (research here).
Media Spend: Priceline spent $98 million on measured media in the first three quarters in 2015 and $129 million for all of 2014. Both years a large portion of the spend went to broadcast, while the rest of it was distributed mainly to digital.
TV Breakdown: The travel site has already spent $8 million on national TV ads since the first commercial debuted Feb. 9. This is up almost $3 million compared to the same period in 2015, iSpot reports.
Digital Breakdown: According to programmatic. Ads are running on news and entertainment sites.
Top publishers for the standard ads included yelp.com, rebategiant.com, lowes.com and daveramsey.com, and top publishers for video include cbsnews.com, cbs.com and metacritic.com.
The Priceline Group
800 Connecticut Ave.
Norwalk, CT 06854
Chief Marketing Officer – Priceline.com
Direct Dial: (203) 299-8175
Chief Executive Officer