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Travelocity.com, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Travelocity.com, Inc., headquartered in Southlake, TX, is an online travel agency owned by travel commerce leader, Sabre Holdings Corporation. Travelocity helps consumers book hotels, flights, vacation packages, cruises, rental cars and other travel-related services through its online sites and it's 24-hour support line. **We have been unable to verbally confirm all contacts provided in this profile in the past 120 days.**

Main Telephone (425) 564-7200
Main Fax
Primary Address
3150 Sabre Drive
Southlake, TX 76092
USA

Travelocity.com, Inc. Contacts

Contacts (5/9)
Name Title State
Keith N. Communications & Brand Integration Director TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (425) 564-7200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3150 Sabre Drive
Southlake, TX
76092
USA

Bruce H. Media & Alliances Director TX
Alan C. Director, Digital Marketing TX
Justin W. Director, Business Strategy & Analytics TX
Ashley P. Director, Brand Marketing TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Travelocity.com, Inc. ********

Agency Relationships


Brand Agency Service From To
***********.***, ***. ********* AOR - digital 2007 present
***********.***, ***. ***** **************, *** AOR - public relations 2007 present
***********.***, ***. **************** digital unknown present
***********.***, ***. ************ ***** digital 2012 unknown
***********.***, ***. *** digital, social 2012 present

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DailyVista

Q2-Q3 Media Opps: Travelocity launches first campaign from new AORs


 Subject: TV, digital, sponsorship, online, video 

Company: sold to Expedia earlier this year. Expedia also acquired Orbitz, giving it 75% of the US online travel agency market. 

Opportunity: Last week, launched its first work from new creative AOR IPG's “Ghetto Day” email scandal (if you’re not going hard after CE’s client roster yet, get on it!).  The “Wander Wisely” campaign still features the Roaming Gnome character, created by former AOR McKinney, and is spread across the usual ad channels.

The main difference between this and past campaigns is that “Seek Wisdom” (new ad above) clearly targets millennial travelers, which makes sense considering MDC's here).  

Therefore, millennial focused sellers should be all over this. Look for an RFP to come out later this month, maybe April, since that would give Assembly time to analyze initial campaign ROI and make adjustments ahead of Q2, when travel sites advertise the most. Digital sellers – center your pitch on video since it has made up the vast majority of Travelocity’s display presence the last 12 months. 

Additional Insight

Media Spend: Travelocity spent $23 million on measured media during the first three quarters of 2015 and $35 million for all of 2014. Both years, about 80% went to  TV ads and 20% supported digital, primarily search. 

TV Breakdown: About $503,000 has gone to national TV ads since the new campaign launched Feb. 29, according to iSpot.tv (see targeting right). Most of this has supported the ad above. 

Digital Breakdown: During the last 12 months, banners, premium and video display has run on about 500 publishers (3% mobile), 83% of which has been placed site direct versus programmatically. With 22 ads appearing on 423 sites, video has made up the bulk of this activity, Moat reports.

Video is mainly targeting sports and news publishers. Top sites include golfchannel.com, cbs.com, hulu.com, chron.com and usatoday.com. 

Winmo profile)
3150 Sabre Drive
Southlake, TX 76092 
(682) 605-3000

Brad Wilson
Vice President & General Manager
(682) 605-3000
bradley.wilson@travelocity.com

Alan Cunningham
Director, Digital Marketing
(682) 605-3000
alan.cunningham@travelocity.com