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Travelocity.com, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Travelocity.com, Inc., headquartered in Southlake, TX, is an online travel agency owned by travel commerce leader, Sabre Holdings Corporation. Travelocity helps consumers book hotels, flights, vacation packages, cruises, rental cars and other travel-related services through its online sites and it's 24-hour support line. **We have been unable to verbally confirm all contacts provided in this profile in the past 120 days.**

Main Telephone (425) 564-7200
Main Fax
Primary Address
3150 Sabre Drive
Southlake, TX 76092
USA

Travelocity.com, Inc. Contacts

Contacts (5/10)
Name Title State
Keith N. Communications & Brand Integration Director TX
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (425) 564-7200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 3150 Sabre Drive
Southlake, TX
76092
USA

Bruce H. Media & Alliances Director TX
Alan C. Director, Digital Marketing TX
Justin W. Director, Business Strategy & Analytics TX
Ashley P. Director, Brand Marketing TX

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Travelocity.com, Inc. ********

Agency Relationships


Brand Agency Service From To
***********.***, ***. ********* AOR - digital 2007 present
***********.***, ***. ***** **************, *** AOR - public relations 2007 present
***********.***, ***. **************** digital unknown present
***********.***, ***. ************ ***** digital 2012 unknown
***********.***, ***. *** digital, social 2012 present

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DailyVista

Campaign Imminent: Travelocity moves media to Assembly after shifting creative


 Subject: TV, digital, sponsorship, online, video 

Company: sold to Expedia earlier this year. Expedia also acquired Orbitz, giving it 75% of the US online travel agency market. 

Opportunity: Reportedly hired MDC’s here). We’ll keep you posted as we locate new contacts at Assembly on the account.

Additional Insight

Incumbent: Publicis's Zenith handled media planning and buying since 2010, according to The List.

Media Spend: Travelocity spent $35 million on paid media in 2014, about 80% of which went to TV and 20% went to digital, primarily search. 

TV Breakdown: Since January, $17.2 million has gone to national TV ads, up from $15.5 million in in 2014. In 2014, Travelocity spent $52.1 million on national TV ads, up from $26.6 million in 2013, according to iSpot.tv. In both years, almost all of the company's TV budget was front loaded into the year.

Digital Breakdown: Unlike TV, Travelocity's display activity is constant throughout the year, Moat reports. Since January, most desktop activity has been with entertainment and video publishers, led by golfchannel.com, tntdrama.com, trutv.com and cruisecritic.com.

Travelocity.com
3150 Sabre Drive
Southlake, TX 76092 
(682) 605-3000

Brad Wilson
Vice President & General Manager
(682) 605-3000
bradley.wilson@travelocity.com

Alan Cunningham
Director, Digital Marketing
(682) 605-3000
alan.cunningham@travelocity.com